The Face Of Eternity: Unveiling The New Cologne Commercial Star

The new Eternity cologne commercial by Calvin Klein features Christy Turlington Burns and her husband, actor and producer Edward Burns. Christy Turlington, a supermodel, first starred in the Eternity campaign in 1988, and her husband joined her soon after. The campaign, directed by Matt Lambert, showcases the couple on a beach, embracing and celebrating their love story. The commercial features a reimagined cover of the iconic love song Unchained Melody by Swedish singer-songwriter Lykke Li.

Christy Turlington Burns and her husband, Edward Burns, star in the commercial

Supermodel Christy Turlington Burns stars in the new Eternity cologne commercial for Calvin Klein, alongside her husband, actor and producer Edward Burns. The campaign promotes the launch of the new Eternity Cologne for Him and Eternity Eau Fresh for Her.

Turlington Burns first starred in the Eternity campaign when it debuted in 1988, and her husband joined her soon after as one of the faces of the men's fragrance. The couple returned to represent the brand again in 2014 and 2016.

The campaign film, directed by Matt Lambert, features the couple embracing on a beach, with black-and-white and colour shots juxtaposed to convey "their committed past with the strength of their present relationship". The campaign is set to a cover of the classic love song 'Unchained Melody' by Swedish singer-songwriter Lykke Li.

The accompanying black-and-white visual campaign was shot by photographer Lachlan Bailey and features the iconic couple in a classic still on the beach.

Of the campaign, Turlington Burns said:

> 'Eternity has always been about love and this new campaign is a snapshot of our relationship and celebrates our love story.'

The campaign promotes the launch of the new Eternity Cologne for men

Christy Turlington Burns, a maternal health activist and model, first starred in the Eternity campaign in 1988. Her husband, actor, writer, director, and producer Edward Burns, joined her as the face of the men's fragrance soon after. The couple has appeared together in the 2014 and 2016 campaigns.

The new campaign, captured by filmmaker and photographer Matt Lambert, combines black-and-white and colour shots. It showcases joyful moments of the couple by the ocean, evoking the free-spirited nature of the sea. The campaign is set to a reimagined cover of the iconic love song "Unchained Melody" by Lykke Li.

The Eternity Cologne for Him is an earthy and spicy fragrance with notes of ginger, bourbon, moss, and woods. It captures the simple pleasures of the outdoors, creating a cult classic in the making. The campaign supports the launch of this new cologne, celebrating the spirit of eternal love and inspiring spontaneity.

The campaign for the new Eternity Cologne for men is an ode to timeless love, authenticity, and spontaneity. It captures the essence of the Eternity love story and showcases the strength of the couple's enduring relationship.

The campaign also promotes the Eternity Eau Fresh for women

The new Eternity campaign by Calvin Klein celebrates the relationship between supermodel Christy Turlington Burns and her husband, actor and producer Edward Burns. The campaign, which promotes the new Eternity Cologne for men and the Eternity Eau Fresh for women, is a continuation of the couple's love story, which was first captured in the original Eternity campaign in 1988.

The Eternity Eau Fresh for women is a floral fruity scent that combines fresh pear and sweet blackcurrant with floral notes of jasmine, gardenia, rose and peony. It was created by perfumers Olivier Gillotin and Sonia Constant of Givaudan. The campaign visual, shot by Lachlan Bailey, depicts Turlington Burns and Burns playfully frolicking in the ocean, embracing each other as the waves splash around them. This image captures the free-spirited nature of the ocean and the joy of strolling through a beautiful sensual garden, reflecting the spontaneity and eternal love that the fragrance celebrates.

The television campaign, directed by Matt Lambert, showcases the couple in a series of black-and-white and colour shots, set to a reimagined cover of 'Unchained Melody' by Swedish singer-songwriter Lykke Li. The juxtaposition of black-and-white and colour conveys the couple's committed past and the strength of their present relationship. The campaign highlights the romantic, sensual and spontaneous aspects of their relationship, as they enjoy intimate moments on a remote beach.

The Eternity Eau Fresh for women is an extension of the Eternity Calvin Klein Signature fragrance. The new line evokes the free-spirited nature of the ocean and the beauty of a sensual garden, reimagined for modern lovers with fresh green ingredients. The campaign, featuring the iconic couple, showcases the enduring legacy of the Eternity fragrance and how its romantic values continue to resonate with consumers today.

The campaign for the Eternity Eau Fresh for women has received positive attention for its celebration of love and its nostalgic appeal. The combination of visual and auditory elements, including the iconic love song 'Unchained Melody', creates an emotional and memorable advertisement that captures the essence of the fragrance. The campaign is a successful portrayal of timeless love and has helped to establish the Eternity fragrance as a beloved and iconic scent.

The commercial was filmed on a beach in black and white

The new Eternity cologne commercial from Calvin Klein is a celebration of the real-life love story between supermodel Christy Turlington and her husband, actor and producer Edward Burns. The campaign film, directed by Matt Lambert, features the couple embracing on a beach. The black and white visual campaign was shot by photographer Lachlan Bailey.

The campaign film is set to a reimagined cover of 'Unchained Melody' by Swedish singer-songwriter Lykke Li, adding to the emotional and nostalgic tone of the commercial. The use of a classic love song further emphasises the enduring and timeless nature of the couple's relationship.

The black and white visual campaign, also shot on the beach, captures a stolen moment between the couple. The image depicts Turlington's hair being swept back by the ocean breeze, while Burns adoringly pulls her towards him. This still image, captured by Bailey, is just one of many memories in the endless love story of the iconic couple.

The commercial's setting on a beach adds to the romantic and spontaneous vibe of the campaign. The beach represents freedom, joy, and the free-spirited nature of the ocean. It evokes a sense of escapism and endless possibilities, making it the perfect backdrop for a story of timeless and enduring love. The black and white filter adds to the timeless and nostalgic feel of the commercial, making it a true celebration of the couple's real-life love story.

The song in the commercial is a cover of 'Unchained Melody' by Lykke Li

The new Eternity cologne commercial by Calvin Klein features a cover of the classic song 'Unchained Melody' by Swedish singer-songwriter Lykke Li. The commercial stars Christy Turlington and her husband, Edward Burns, as a celebration of their real-life love story. The couple embrace and kiss on a beach, with some arty black-and-white scenes included. The campaign highlights the Calvin Klein Eternity for Women Eau de Parfum and Calvin Klein for Men Eau de Toilette.

Lykke Li's cover of 'Unchained Melody' is a reimagined version of the classic love song. The original song was most famously recorded in 1965 by the musical duo The Righteous Brothers. However, it has since been covered by numerous artists, including Elvis Presley, Robson & Jerome, and Gareth Gates.

Swedish vocalist Lykke Li is known for her unique and ethereal sound, and her cover of 'Unchained Melody' adds a modern and dreamy twist to the classic song. The use of this song in the commercial creates a romantic and nostalgic atmosphere, evoking feelings of love and emotion.

The choice of song is also significant as it aligns with the theme of the commercial, which is a celebration of love and the enduring nature of it. The lyrics of the song, such as "time goes by/so slowly" and "I'll be here/loving you always", reflect the sentiment of a lasting and timeless love, which is what the Eternity fragrances represent.

The combination of Lykke Li's haunting vocals and the intimate visuals of the couple creates a powerful and memorable commercial that captures the essence of the Eternity fragrances. The song's popularity and recognisability also help to create a lasting impression on viewers, making the commercial, and the fragrances it promotes, stand out in the minds of consumers.

Frequently asked questions