Antonio Mcgowan
Julia Roberts and Olivia Rodrigo are among the celebrities who have starred in Lancôme fragrance commercials. Roberts, a longtime Lancôme ambassadress, has appeared in several campaigns for the brand, including for the perfume La Vie Est Belle. Grammy-winning singer Rodrigo, meanwhile, fronted the campaign for Lancôme's Idôle Power Eau de Parfum Intense.
| Characteristics | Values |
|---|---|
| Brand | Lancôme |
| Product | Idôle Power Eau de Parfum Intense |
| Face of the campaign | Olivia Rodrigo |
| Director | Creative duo King She (Radha Ganti and Robert Lopuski) |
| Other celebrities | Julia Roberts, Zendaya, Amanda Seyfried, Penelope Cruz, Song by SebastiAn & Ehla, Mina Tindle, Josef Salvat |
Explore related products
What You'll Learn
Olivia Rodrigo is Lancôme's newest face
The modern floral scent is all about self-expression and quiet confidence. It opens with vibrant florals that feel fresh and modern but then finishes with woody undertones. It promises to "disrupt the norm" and "inspire confidence". Rodrigo herself shares this sentiment, telling Cosmo: "Embrace changes, embrace mistakes, I think by doing that you become a more empowered individual and more sure of yourself in lots of ways".
The 21-year-old singer joins a long list of famous faces who have represented the Lancôme brand. Julia Roberts, for example, has been a global ambassador for Lancôme since 2009 and starred in a cinematic campaign for the brand's La Vie Est Belle fragrance in 2012.
Isabella Rossellini was also the face of Lancôme in 1982, and she appeared in a fragrance commercial for Trésor, directed by David Lynch, in 1993.
Fragrance: A Powerful Portal to Memories and Emotions
You may want to see also
Explore related products
Lancôme's Idôle Power scent
Lancôme's Idôle Power is a modern floral scent that blends fresh, vibrant florals with bold, woody undertones. It captures the essence of self-expression and quiet confidence, empowering individuals to embrace their unique path. The fragrance campaign features Grammy-winning singer Olivia Rodrigo, whose personal style and bold imagery blend seamlessly with Lancôme's iconic pinks and roses.
Idôle Power is more than just a fragrance; it's a statement. It disrupts the norm and inspires confidence, reflecting the idea that confidence doesn't have to be loud. The scent balances strength and softness, with vibrant florals giving way to woody notes that add depth and a touch of edge. It's a fragrance that's both familiar and unexpected, leaving a lasting impression.
The Idôle Power scented body lotion is a testament to Lancôme's commitment to creating captivating fragrances. The lotion contains jasmine, rose, and shea butter, providing a delightful sensory experience while smoothing, illuminating, and hydrating the skin. The scent of the lotion lasts for hours, receiving compliments from those who use it. It has become a new favourite for many, with some noting that it is worth the higher price point.
The face of the Idôle Power fragrance campaign, Olivia Rodrigo, embodies the scent's message. In an interview with Cosmopolitan, Rodrigo shared her thoughts on embracing change and making mistakes as a path to empowerment and self-assurance. Her story, as depicted in the campaign, resonates with the fragrance's theme of self-expression and embracing one's true self.
Lancôme, a world-renowned beauty cosmetics brand, has been in the industry for over 80 years. The company launched its first fragrance in 1935 and has since become a leader in the fragrance and cosmetics space, known for its documented results and French charm. Lancôme's fragrances, including Idôle Power, continue to empower and inspire individuals worldwide.
The Indie Fragrance Scene: Unique, Creative Scents
You may want to see also
Explore related products
Julia Roberts stars in Lancôme's latest campaign
Julia Roberts stars in Lancôme's latest cinematic campaign for its fragrance collection. The campaign, which marks Roberts' first collaboration with La La Land director Damien Chazelle, showcases the actress in a series of visually stunning settings, including a French rooftop and the top of the Arc de Triomphe in Paris.
Roberts has been a longtime ambassador for the brand, beginning her association with Lancôme in 2009. Over the years, she has fronted several fragrance campaigns for the brand, including for La Vie Est Belle, a scent described as embodying "joyful femininity".
The latest campaign, directed by Damien Chazelle, captures Roberts in a "beautifully poetic, defining moment", according to a Lancôme press release. The visual narrative depicts Roberts choosing her path over others' expectations, symbolising a woman in control of her destiny. This theme of female empowerment aligns with the scent's message of celebrating individuality and embracing one's true self.
The behind-the-scenes images shared by Roberts on social media offer a glimpse into the elegant and whimsical world of the campaign. In one photo, Roberts is seen strolling on a French rooftop in a chic suit, exuding confidence and sophistication. The campaign film, with its focus on poetic visuals and symbolic messaging, reflects a modern fairy tale narrative, showcasing Roberts as a multifaceted woman who embodies strength and grace.
Through its collaboration with Roberts, Lancôme continues to emphasise the importance of self-expression and authenticity. By choosing a renowned actress who embodies these qualities, the brand reinforces its commitment to celebrating diverse beauty and empowering women to embrace their unique paths.
Enhancing Soy Candles: Adding Fragrance for an Aromatic Experience
You may want to see also
Explore related products
La Vie Est Belle: Julia Roberts is the face of the fragrance
Julia Roberts is the face of Lancôme's La Vie Est Belle fragrance. The actress has been the brand ambassador for the luxury cosmetics company since 2009. In September 2024, Lancôme released a short film to promote the La Vie Est Belle L'Elixir fragrance, starring Roberts and directed by Academy Award-winning director Damien Chazelle.
The campaign, titled "Happiness starts with you," features Roberts in a vibrant pink skirt, boarding an elevator as she makes her way to a party. The short film is set in Paris and captures Roberts' warm and joyful essence, reflecting the beauty and grandeur of the Lancôme perfume. The campaign also includes a print campaign shot by Mario Sorrenti, featuring Roberts front and centre with the perfume.
The La Vie Est Belle fragrance is described as a universal declaration of happiness and joyous femininity. It is a floral perfume with notes of iris, patchouli, and vanilla, creating an addictive and powerful scent.
Roberts has been a longtime ambassador for Lancôme and has worked on multiple campaigns with the brand. In one of the campaigns, she shared a behind-the-scenes photo from the fragrance commercial, where she is seen strolling on French rooftops with director Damien Chazelle and a luxury hot water bottle. The photo showcases the light-hearted and fun nature of the campaign, with Roberts ditching her ball gown for a chic suit.
Using a Catalytic Fragrance Lamp: A Step-by-Step Guide
You may want to see also
Explore related products
Lancôme's cinematic campaign: Damien Chazelle directs Julia Roberts
Julia Roberts stars in Lancôme's latest cinematic campaign, directed by Damien Chazelle. The campaign marks the first collaboration between the Academy Award-winning actress and the acclaimed director. The behind-the-scenes photo shared by Roberts on Instagram offers a glimpse into the magical world of the fragrance commercial, which was shot in Paris.
In the photo, Roberts is seen strolling on French rooftops with Chazelle, with the iconic Arc de Triomphe visible in the background. The image captures the light-hearted and joyful atmosphere of the set, with Roberts dressed in a chic suit, embracing the French capital's timeless elegance.
The campaign video, titled "La Vie Est Belle", portrays Roberts as she chooses her own path over others' expectations. With time magically suspended, Chazelle's cinematic lens showcases the actress as she experiences the freedom and exhilaration of being the author of her own story. The fragrance commercial captures Roberts in a defining moment, gazing out over the breathtaking Parisian skyline.
This collaboration between Roberts and Lancôme continues a long-standing relationship, with the actress serving as a global ambassador for the brand since 2009. Roberts embodies the joyful femininity and diversity that Lancôme celebrates, making her the perfect choice to represent their newest fragrance.
The campaign brings together two exceptional talents, with Chazelle's directing style blending seamlessly with Roberts' captivating presence. The result is a poetic and empowering narrative that reflects the essence of the fragrance. Through their collaboration, the campaign celebrates the intersection of cinema and fragrance, creating a sensory experience that resonates with audiences.
Use Fragrance Oil Warmers: A Step-by-Step Guide
You may want to see also
Frequently asked questions
Julia Roberts is in the Lancôme fragrance commercial for La Vie Est Belle.
Zendaya, Amanda Seyfried, Penelope Cruz, and Olivia Rodrigo have also starred in Lancôme fragrance commercials.
Tarsem Singh, Damien Chazelle, and King She (a creative duo consisting of husband and wife team Radha Ganti and Robert Lopuski) have all directed Lancôme fragrance commercials.
The Lancôme fragrance commercial captures Julia Roberts in a "beautifully poetic, defining moment" as she chooses her own path over others' expectations.
![Lacombe, Lucien (The Criterion Collection) [DVD]](https://m.media-amazon.com/images/I/41Eh1D1iwcL._AC_UL320_.jpg)
![Lacombe Lucien [Region 4]](https://m.media-amazon.com/images/I/41L4cnu4FNL._AC_UL320_.jpg)
![Lacombe Lucien [Non-usa Format: Pal -Import- Spain]](https://m.media-amazon.com/images/I/61Ys9AcBAIL._AC_UL320_.jpg)
