Anisha Riggs
Bath & Body Works, Inc. is an American specialty retail company based in Columbus, Ohio. It is a global leader in personal care and home fragrance, with over 1,900 stores worldwide. The company has a predominantly U.S.-based supply chain and best-in-class distribution partners, enabling it to deliver quality, on-trend luxuries at affordable prices. In 2023, Bath & Body Works announced that its entire production system had relocated to the outskirts of Columbus, Ohio, with ten of its suppliers making the move. The company has a passion for fragrance and innovation, creating approximately 200 scents a year in various formats, including candles, hand sanitizers, and body sprays.
| Characteristics | Values |
|---|---|
| Number of stores | Over 1,900 |
| Country | United States |
| Year founded | 1990 |
| Revenue in 2023 | $7.4 billion |
| Fragrance formats | Candles, hand sanitizers, body sprays, body creams, body lotions, hand soap, perfume, etc. |
| Number of fragrances created per year | 200 |
| Fragrance houses they collaborate with | Borntostandout, Yves Saint Laurent |
| Suppliers | Mayfield Consumer Products |
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What You'll Learn
Bath & Body Works' scented candles were supplied by Mayfield Consumer Products
Bath & Body Works is a global leader in personal care and home fragrance products, including scented candles. The company has over 1,850 stores and became an independent public company in August 2021.
While Bath & Body Works does not disclose its suppliers, it is known that Mayfield Consumer Products supplied scented candles to the company. Mayfield Consumer Products is an American family-owned company based in Mayfield, Kentucky. It was founded in 1998 by Mary Propes in her garage, and it manufactures branded candles and home fragrance products.
On December 10, 2021, a Mayfield candle-making factory was destroyed by a tornado, resulting in multiple casualties. The factory was reportedly at peak operations, gearing up for Christmas. This tragic incident brought attention to the company as a supplier for Bath & Body Works.
It is important to note that Bath & Body Works likely has multiple manufacturers across the country to meet the demand for their extensive product range. The company's predominantly U.S.-based supply chain, combined with its best-in-class distribution partners, enables it to deliver quality products to its customers efficiently.
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The company has a predominantly US-based supply chain
Bath & Body Works, Inc. is an American specialty retail company based in Columbus, Ohio. It has over 1,900 stores and is a global leader in personal care and home fragrance products. The company became an independent public company in August 2021 and posted $7.4 billion in revenue in 2023.
The company's ability to respond to customer demand is further demonstrated by its agile supply chain, which can keep up with the latest trends and fragrances. In recent years, the under-$20 fine fragrance mists have become an important driver for growth and customer acquisition. The company collaborates with renowned perfumers from major fragrance houses to create its body splashes, such as Dsm-Firmenich master perfumer Honorine Blanc.
In 2023, Bath & Body Works announced that its entire production system had relocated to the outskirts of Columbus, Ohio. This decision was made due to frustration over shipping delays, reducing lead time from 3 months to just 21 days. The move increased the company's annual revenue by $2 billion and added 5,000 employees.
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It has best-in-class distribution partners
Bath & Body Works, Inc. is an American specialty retail company based in Columbus, Ohio. It has been a global leader in the industry for over 30 years, offering self-care and home fragrance products. The company has a predominantly U.S.-based supply chain and best-in-class distribution partners, which enhance its competitive edge.
The distribution partners of Bath & Body Works enable the company to deliver products to customers with unmatched agility and speed. This allows them to provide affordable luxuries to their customers whenever and wherever they want them. The company's ability to respond quickly to customer demands and trends is a key ingredient to its success. For example, when a new scent gains popularity, they can keep it in stock for as long as it is in demand and quickly introduce complementary products in various forms, such as cleansers and moisturisers.
The company's distribution network and supply chain management have played a crucial role in its growth and expansion. In 2023, Bath & Body Works announced that its entire production system had relocated to the outskirts of Columbus, Ohio. This decision was made to address shipping delays experienced when production was based outside of the United States. The move resulted in a significant increase in annual revenue, highlighting the importance of efficient distribution and supply chain management.
Bath & Body Works has a strong presence in the global marketplace, with over 1,900 stores worldwide, including franchised locations. The company's ability to adapt to evolving customer needs and market trends has been a key factor in its longevity and success. Through continuous innovation, they have maintained their position as a leader in the highly competitive fragrance industry.
The company's distribution partners play a vital role in ensuring that products are readily available to customers across their vast network of stores and online platforms. The efficient distribution network enables Bath & Body Works to maintain consistent product availability and meet customer demands, contributing to their success and reputation as a trusted and reliable brand.
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The company creates about 200 scents a year
Fragrance is at the heart of Bath & Body Works' business. The company creates about 200 scents a year, ranging from candles to hand sanitisers.
The company's fine fragrance mists, or body splashes, have been a core part of its offering since its founding in 1990. The under-$20 sprays have become an increasingly important driver for growth and customer acquisition in recent years. According to Bath & Body Works, the fine fragrance mist category has grown 45% since 2019 and has been the top-selling product for the last six years.
The company collaborates with renowned perfumers from major fragrance houses like Dsm-Firmenich master perfumer Honorine Blanc, whose portfolio also includes niche scents like Borntostandout’s Drunk Saffron and designer megahits such as Yves Saint Laurent Black Opium.
Bath & Body Works also has a predominantly US-based supply chain, which enables it to deliver quality, on-trend luxuries at affordable prices. The company operates more than 1,900 stores and has a global presence, with franchised locations around the world.
In 2023, Bath & Body Works announced that its entire production system had relocated to the outskirts of Columbus, Ohio. Ten of the company's suppliers agreed to make the move to the United States, adding 5,000 employees and increasing annual revenue by $2 billion.
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It has collaborated with Disney and Emily in Paris
As a global leader in personal care and home fragrance, Bath & Body Works has collaborated with Disney and Emily in Paris to create limited-edition collections.
Disney Princess Collection
In February 2025, Bath & Body Works announced its collaboration with Disney to launch a Disney Princess Fragrance Collection. The collection features six brand new fragrances inspired by some of the most beloved Disney Princess characters: Ariel, Belle, Cinderella, Jasmine, Moana, and Tiana. The 85-product assortment includes fine fragrance mist, body wash and cream, lip gloss, candles, hand soap and sanitizer, and decorative accessories that highlight icons from each character's story. The collection is available in stores and online, with prices ranging from $1.95 to $99.95.
Emily in Paris Collection
In September 2024, Bath & Body Works announced its partnership with the popular TV series Emily in Paris. The collection, launched in November 2024, features more than 50 products, including body care, lipsticks, candles, décor, hand soaps, hand sanitizers, and holders. The products are designed to capture the essence of the show and its characters' bold spirits and impeccable style. The limited-edition collection is available in Bath & Body Works stores nationwide and online, with prices ranging from $1.95 to $36.95.
Through these collaborations, Bath & Body Works continues to innovate and engage its customers, offering unique and immersive experiences through the power of fragrance.
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Frequently asked questions
Bath and Body Works collaborates with renowned perfumers from major fragrance houses to create their fragrances. The company has worked with master perfumers such as Dsm-Firmenich's Honorine Blanc, whose portfolio includes niche scents like Borntostandout's Drunk Saffron and designer fragrances like Yves Saint Laurent Black Opium.
Bath and Body Works offers a wide range of fragrances, including body sprays, mists, perfumes, lotions, hand soaps, and candles. They also have a line of men's fragrances and seasonal fragrances.
Bath and Body Works creates approximately 200 new fragrances each year. They also bring new fine fragrance mists in and out of stores throughout the year, with 35-45 options available at any given time.
