Who Stars In The Iconic Myself Cologne Advert?

Austin Butler is the face of the YSL men's fragrance MYSLF. The Oscar-nominated Elvis star is the global ambassador for the brand's first woody-floral scent, which includes notes of bergamot, orange blossom, and patchouli. The 31-year-old actor, known for his impeccable off-screen style, was chosen for his embodiment of the fragrance's ethos of self-expression and modern masculinity.

Austin Butler is the face of the YSL MYSLF fragrance

Austin Butler is the face of YSL's new men's fragrance, MYSLF. The Oscar-nominated actor, who starred in Elvis, is the global ambassador for the brand's first new men's fragrance in five years.

Butler expressed his admiration for the brand's late founder, Yves Saint Laurent, in a statement: "I was honoured to be asked to join the YSL Beauty family. Over the last few years, I've spoken with people who knew Mr. Saint Laurent. He broke through labels. He was a rebel, and I love that about him. I feel privileged to be a part of the heritage he set in motion."

The fragrance, which debuted on 8 August 2023, is a floral, woody concoction with notes of bergamot, lavender, clary sage, patchouli, Ambrofix, and orange blossom.

The campaign video, directed by Julia Ducournau, features Butler in a hall of black mirrors, moving through a rapid succession of scenes, including dancing, shadow boxing, and embracing sunlight on a rooftop. The print campaign, shot by New York-based photographer Gray Sorrenti, captures Butler in various smouldering poses, dressed in sleek black suits and a black leather jacket.

Stephan Bezy, International General Manager of Yves Saint Laurent Beauty, shared why Butler was chosen for the MYSLF campaign: "Both as an artist and as a human being, he embodies the values expressed by our brand through MYSLF, a modern representation of what it means to be a man. Embracing his many facets. Owning up to his individuality, generously, unapologetically."

The scent is a combination of bergamot, lavender, clary sage, patchouli, Ambrofix, and orange blossom

The MYSLF cologne is a combination of bergamot, lavender, clary sage, patchouli, Ambrofix, and orange blossom. The scent is an ultra-modern, yet familiar, combination of floral and woody notes. The perfumers Daniela Andrier, Christophe Raynaud, and Antoine Maisondieu combined their expertise to create this unique fragrance.

Bergamot, a citrus fruit native to Calabria, Italy, provides a fresh and vibrant opening to the fragrance. Its heart notes include vert de bergamot, adding a touch of bitterness, and clary sage, known for its calming and soothing properties. At the heart of the fragrance is the unexpected element of orange blossom, a sweet and floral note that adds a modern and sexy twist. This potent heart note is what sets MYSLF apart from other men's fragrances.

The base notes of the fragrance are just as intriguing, with the warmth of Indonesian patchouli and the natural biotech material Ambrofix, which provides a musky and woody accord. These elements come together to create a multifaceted and fluid scent that challenges traditional notions of masculinity. The fragrance aims to empower men to express themselves unapologetically and embrace their true selves.

The YSL Beauty brand describes the scent as "a modern representation of what it means to be a man," and this is reflected in both the fragrance's composition and its advertising campaign. The campaign, featuring actor Austin Butler, explores the many different facets of masculinity and encourages men to break down barriers and express their true selves.

The MYSLF cologne is more than just a fragrance; it's an invitation to embrace self-expression and challenge societal norms. With its unique combination of bergamot, lavender, clary sage, patchouli, Ambrofix, and orange blossom, it offers a modern and memorable scent that embodies the spirit of individuality and boldness.

The campaign was directed by Julia Ducournau and photographed by Gray Sorrenti

The campaign for the new YSL men's fragrance MYSLF was directed by Julia Ducournau and photographed by Gray Sorrenti. The campaign features Austin Butler, the face of the fragrance, in various poses. In one image, he is seen wearing a sleek black suit with a T-shirt underneath and black heeled boots. In another, he sports a black leather jacket, looking intensely at the camera.

The video portion of the campaign, directed by Ducournau, shows Butler in a hall of black mirrors, moving through a rapid succession of scenes, including dancing, shadow boxing, and embracing sunlight on a rooftop. The actor explores his many different selves until he finally turns away from his reflection and declares, "Myself, no matter what."

The print campaign, photographed by Sorrenti, captures the smoldering star in various poses, showcasing his confidence, subtlety, kindness, and elegance. Sorrenti described the advertising as having a masculine image, without it being a caricature. It is very modern, Gen Z, and sensitive, according to Sorrenti.

Butler has also been a fan of Yves Saint Laurent's fashion lines

Austin Butler, the face of YSL's new fragrance, has also been a fan of the brand's fashion lines. Notably, he wore an eye-catching suit from Yves Saint Laurent to the Oscars in March.

Butler has expressed his admiration for the brand's late founder, Yves Saint Laurent, stating that he was "honored" to be a part of the heritage that the fashion icon set in motion. He described Yves Saint Laurent as a "visionary" and a "rebel," and said that he was inspired by his rule-breaking spirit.

Stephan Bezy, YSL's International General Manager, expressed that Butler was the perfect choice to embody the brand's vision of modern masculinity. He said, "Both as an artist and as a human being, he embodies the values expressed by our brand through MYSLF, a modern representation of what it means to be a man."

Butler's partnership with YSL Beauty began with a conversation, and he has since become a global ambassador for the brand, appearing in print and video campaigns for the new fragrance.

Butler's partnership with YSL really just started with a conversation

The partnership between Austin Butler and YSL really just started with a conversation. The actor, known for his roles in "Elvis" and "The Carrie Diaries," has expressed his admiration for the brand's late founder, Yves Saint Laurent, and his rebellious spirit.

Butler's ambassadorship for YSL's new men's fragrance, MYSLF, is a natural fit. He embodies the brand's vision of modern masculinity, bold self-expression, and the pursuit of one's true self. The collaboration also reflects Butler's own interest in fragrance and self-expression through scent.

In an interview, Butler shared that his partnership with YSL "really just started with a conversation." He further added, "I've been a fan of YSL for many years, and in the past couple of years, I've done more research into Yves Saint Laurent himself. I love the way his mind works, so I feel privileged to now be a part of his heritage."

The global ambassador for MYSLF, Butler's association with the brand extends beyond the fragrance. He has also been a fan of Yves Saint Laurent's fashion lines, notably wearing a suit from the brand to the Oscars in March.

The collaboration between Butler and YSL is a testament to the power of conversation and shared values. It showcases how a simple conversation can lead to a meaningful partnership that aligns with both parties' interests and visions.

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