The Creators Behind Aroma 360: Unveiling The Scent Innovators

Aroma360 is a luxury scent company that creates signature fragrances for hotels, resorts, homes, and businesses. The company was founded by Farah Abassi in July 2014. Abassi is widely recognised as a pioneer in the field of scent marketing, combining her passion for design with her unique understanding of the human senses to create a brand with a mission to craft fragrances that are beneficial to one's well-being. Aroma360 has quickly become a leading force in the scent marketing industry, with a specialty in enhancing the overall brand and customer experience through scent branding and marketing strategies. The company's fragrances are designed to evoke specific emotions and encourage desirable behaviour, and it offers customizable scent machines that can fit any space.

Aroma360's owner and CEO

Abassi's experience working in an aromatherapy shop and years of experimenting with scent creation fuelled her ambition to share her love of fragrances with the world. Her vision for Aroma360 was to create unique and memorable scent experiences that evoke positive emotions and memories.

Under her leadership, Aroma360 has become a leading force in the scent marketing industry, collaborating with a wide range of industries to develop custom scents that reflect their brands. The company's commitment to using pure essential oils and natural ingredients has earned it recognition from various associations and publications, including Top Choice Awards, Entrepreneur magazine, and the International Franchise Association.

Aroma360's headquarters in Miami, Florida, reflects the company's culture, with a focus on creativity, innovation, and collaboration. The facility houses state-of-the-art technology and equipment, as well as a research and development department dedicated to creating new fragrances.

Abassi's expertise and vision have undoubtedly contributed to the growth and success of Aroma360, positioning the company as a leader in the fragrance industry.

Aroma360's headquarters

The headquarters is a modern, sophisticated facility, equipped with state-of-the-art technology required for manufacturing and producing the brand's renowned range of products. It includes a research and development department where skilled professionals work on creating new fragrances for the company's portfolio.

The culture of the company is reflected in the design of the headquarters, which fosters creativity, encourages innovation, and promotes collaboration. The location in Miami's business district, recently dubbed "Silicon Beach", positions Aroma360 for continued growth and leadership in the fragrance industry, benefiting from the city's growing tech industry and diverse community.

Aroma360's clients

Aroma360's scenting specialists have created over 90 signature scents for their clients, which are customized to fulfil each brand's unique image and goals. The company's specialty lies in leveraging the power of scent to stimulate sales, enhance perceived value, and increase feelings of trust and calmness.

Additionally, Aroma360 provides personalized scent sample packs and monthly subscription programs for both home and business clients.

Aroma360's philosophy

Aroma360 was founded by Farah Abassi in 2014. Abassi is a pioneer in the field of scent marketing, combining her passion for design with her unique understanding of the human senses to create a brand with a mission to craft beautiful fragrances that benefit one's wellbeing. The company's philosophy is to create unique and memorable scent experiences that evoke positive emotions and memories.

Aroma360 is a boutique scent marketing and branding company that provides high-quality essential oil-based scenting solutions to businesses and individuals worldwide. The company has quickly become the leading force in the scent marketing industry, specialising in enhancing the overall brand and customer experience through scent branding and marketing strategies.

Aroma360 uses the principles of aromachology to analyse how certain scents will influence potential customers. Their fragrances are designed to evoke specific emotions and encourage desirable behaviour that aligns with a brand's message and business goals. The company believes that scent is a powerful tool that is widely underused and can be used to stimulate sales, enhance perceived value, and increase feelings of trust and calmness.

Aroma360 takes pride in using only 100% pure essential oils and natural ingredients in its formulations. This creates a more authentic scent experience and ensures the product's safety for humans and the environment. The company has worked with a wide range of industries, including retail, hospitality, and healthcare, to create custom scents that reflect their unique brand identities.

Aroma360's team of scent designers works tirelessly to create unique fragrance blends that cater to each brand's specific needs and the atmosphere they want to convey. The company also provides customizable scent machines that can fit any space, from small boutiques to large hotel lobbies.

With a strong core philosophy and innovative approach, Aroma360 has established itself as a leader in the fragrance industry. The brand continues to inspire and delight its customers with its beautiful and unforgettable scents, backed by psychology and neuroscience research.

Aroma360's products

Aroma360 offers a range of scenting products for both homes and businesses. Their product line includes scent diffusers, fragrance oils, and gift sets.

Scent Diffusers

Aroma360 offers a variety of scent diffusers to suit different needs and preferences. Their diffusers use advanced waterless and heatless technology to disperse a dry mist of fragrance oil, ensuring consistent and potent aromas. Here are some of their featured diffusers:

• Mini Pro Scent Diffuser: This diffuser is designed to enhance the ambiance of your home with luxurious fragrances. It is compact, user-friendly, and safe for kids and pets. The Mini Pro offers wireless or wired options and features remote-control for easy scent adjustment.
• Wireless Pro: The Wireless Pro is a portable, waterless, and heatless scent diffuser that is perfect for creating a serene environment on the go. It operates silently and uses mess-free, easy-to-add oil refills.
• Interactive Scenting Kiosk: This kiosk is designed to scent large spaces of up to 4,000 sq. ft.
• Smart Car Diffusers: Aroma360 offers a range of smart car diffusers, including the Fly, Miami Heat, and Mickey Mouse models, allowing you to take your favorite fragrances on the road.

Fragrance Oils

Aroma360 offers a diverse selection of fragrance oils to use with their diffusers. These oils are inspired by popular hotels, destinations, and fragrances. Some of their featured fragrance oils include:

• Inspired by 1 Hotel: This fragrance features notes of leather, sandalwood, and amber, capturing the essence of luxury and comfort.
• Inspired by Westin Hotels: This scent combines white tea, aloe vera, and lily, creating a refreshing and relaxing atmosphere.
• Inspired by Wynn Hotel: This fragrance oil blends citrus, green melon, and raspberry, evoking a vibrant and uplifting ambiance.
• Inspired by Miami: Aroma360 offers a range of fragrances inspired by different areas of Miami, such as Wynwood, Star Island, and South Beach, each capturing the unique character of the city.
• Disney Princess Collection: This collection features fragrances inspired by Disney princesses, such as Belle, Cinderella, and Jasmine, bringing a touch of magic and fantasy to your scenting experience.

Gift Sets

Aroma360 also offers gift sets that are perfect for special occasions or self-indulgence. These sets include:

• Paris Collection Set: This set includes a selection of fragrances inspired by the sophistication and romance of Paris.
• Parfum Home Discovery Set: Featuring a range of exclusive fragrances, this set invites you to discover new scents and create a luxurious ambiance in your home.
• Dream On Single-Wick Candle: Inspired by Westin Hotels, this candle combines white tea, aloe vera, and lily, creating a relaxing and soothing atmosphere.

Frequently asked questions