Katrina Rosales
Celebrity hairstylist Jen Atkin's haircare brand Ouai has expanded its product line to include fragrances. The brand's perfumes are inspired by the scents of its hair products, including its shampoos. One of its perfumes, North Bondi, shares the same scent as the Ouai Wave Spray and Leave-In Conditioner. With top notes of bergamot, apple blossom, raspberry, and Italian lemon, and base notes of sandalwood, the perfume has been described as having a warm, complex, and fresh scent.
| Characteristics | Values |
|---|---|
| Brand | Ouai |
| Product | Perfume |
| Scent | Similar to the brand's shampoos and best-selling hair oil |
| Number of fragrances | 4 |
| Scent notes | Bergamot, lychee, white musk, champagne, dragon fruit, orange blossom, tuberose, musk, Italian lemon, rose de mai, magnolia, lily, blackberry, violet, cedarwood, amber, patchouli, sandalwood, apple blossom, raspberry, jasmine, iris, and Turkish rose |
| Scent inspiration | Travel destinations, including Sydney's Bondi Beach, St. Barts, and LA |
| Price | $56 |
| Availability | Brand's website, Sephora, and John Lewis |
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What You'll Learn
Ouai's North Bondi perfume
Ouai, the celebrity hairstylist Jen Atkin's haircare brand, is known for its cult-favourite hair products that work wonders on hair and smell heavenly. The brand has expanded its offerings to include fragrances that smell like its hair products. One such fragrance is the North Bondi perfume, which is described as a "fresh out of the shower" scent.
The North Bondi perfume is a Chypre Floral fragrance for women, launched in 2018. It is inspired by the meeting of the city and the sea at Sydney's iconic Bondi Beach. The top notes of the perfume include Italian Lemon, Apple Blossom, Bergamot, and Raspberry, offering a soft, fresh floral feel. The heart of the perfume is a powdery floral, with May Rose, Violet, and Jasmine as the middle notes. The base notes are White Musk, Patchouli, and Sandalwood, adding a comforting element to the fragrance.
The perfume has a fresh and clean scent with a sparkly touch, thanks to the bergamot. It has a strong projection, but the longevity is average. The scent is versatile and can work for a lot of people, making it a popular choice. The best time to apply this perfume is right after a shower, along with lotion or body oil.
The North Bondi perfume retails for $64 for the full-size (1.7 oz) bottle and $26 for the travel size (0.34 fl oz) bottle. It can be purchased directly from the Ouai website, where you can also find other fragrances and hair products from the brand.
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Fragrance inspired by Sydney's Bondi Beach
Ouai, the celebrity hairstylist Jen Atkin's haircare brand, is launching a fragrance collection that smells like its cult-favourite hair products. The brand is coming out with four full-sized perfumes, one of which is inspired by Sydney's Bondi Beach. This perfume, called North Bondi, is described as "a nuanced blend of rich florals and sheer white musk". It is meant to evoke the meeting of the city and the sea at Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, apple blossom, raspberry, jasmine, patchouli, sandalwood, and more.
The Ouai North Bondi perfume has been positively received by customers, with some noting that it captures the wonder of Sydney's iconic Bondi Beach. The fragrance has also been described as strong and long-lasting, with a fresh and citrusy start and a sheer, clean finish.
In addition to Ouai's North Bondi perfume, there are other fragrances inspired by Bondi Beach. For example, Recreation Bondi Beach is a 'clean', vegan, and cruelty-free beauty brand based in Sydney, Australia. They offer an Eau de Parfum Sample Set called "Bondi Beach", which includes six different fragrances, such as "Sun-Kissed", a fig and citrus scent, and "At Night We Dance", a musky spice fragrance.
Bondi Beach by DOOP Fragrance Co. is another interpretation of the iconic location's scent. This fragrance oil has notes of bergamot, Italian lemon, rose de mai, violet, and white musk. DOOP Fragrance Co. is not affiliated with Ouai but created this fragrance through chemical analysis and reproduction to evoke the beaches of Sydney.
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Notes of bergamot, Italian lemon, rose de mai, magnolia, lily, blackberry, violet, cedarwood, amber, patchouli, sandalwood, and white musk
Ouai, the celebrity hairstylist Jen Atkin's haircare brand, is known for its cult-favorite hair products, including shampoos and conditioners, that not only work wonders on your hair but also smell heavenly. The brand has expanded its offerings by launching a fragrance collection that smells like its cult-fave hair products, including its best-selling shampoos.
One of the perfumes in the collection, North Bondi, has a scent that is reminiscent of the brand's beloved shampoos. Inspired by the meeting of the city and the sea at Sydney's Bondi Beach, North Bondi is a nuanced blend of rich florals and sheer white musk. The top notes of this fragrance include bergamot, apple blossom, raspberry, and Italian lemon, providing a citrusy and refreshing opening. The middle notes of rose de mai, jasmine, and violet add a floral heart to the scent. The base notes of patchouli, sandalwood, and white musk round out the fragrance with a warm and woody finish.
The combination of these notes creates a rich and complex fragrance that captures the essence of both the vibrant city and the relaxing seaside. The result is a sophisticated and captivating scent that is perfect for those who want to evoke the feeling of a sunny day at the beach, even when they're in the heart of the city.
In addition to North Bondi, the Ouai fragrance collection includes three other full-sized perfumes, each with its own unique scent profile. These fragrances, along with the brand's hair products, showcase Ouai's expertise in creating desirable scents that enhance the overall experience of using their products. The perfumes, like the haircare line, are designed to evoke a sense of luxury and indulgence, offering consumers a way to treat themselves and elevate their daily routines.
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Mercer St. perfume
Mercer St. by OUAI is a floral fragrance for women that was launched in 2018. It has been described as smelling like OUAI's shampoo and conditioner. However, some reviewers have criticized the scent as being too floral and strong, resembling a "grandma" scent.
The perfume features top notes of Italian lemon, orange, peony, iris, and lily. Its middle notes include magnolia, Turkish rose, and jasmine sambac. The base notes are white musk and orris.
One reviewer who purchased the perfume from Ulta described it as a steal at $65. They noted that the scent lasted around 4-6 hours on them and received several compliments.
Another reviewer, who also liked OUAI's shampoo and conditioner, found the Mercer St. perfume to be too floral and strong for their taste. They mentioned that the lemon and orange notes were not prominent enough and described the overall scent as pungent and generic.
OUAI's fragrance collection marks the brand's expansion beyond haircare products. The collection includes four full-sized perfumes, each retailing for $56 on the brand's website. The perfumes have been described as "an outspoken, muse-worthy fragrance with provocative notes" and are meant to complement the brand's existing haircare scents.
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Notes of Italian lemon, Turkish rose, jasmine, iris, lily, and white musk
Ouai, the celebrity hairstylist Jen Atkin's haircare brand, is known for its cult-favorite hair products that work wonders on hair and smell heavenly. The brand has expanded into fragrances, launching four full-sized perfumes that smell like its best-selling hair care products.
One of the fragrances, North Bondi, has notes of Italian Lemon, Rose De Mai, Magnolia, Lily, Blackberry, Violet, Cedarwood, Amber, Patchouli, Sandalwood, and White Musk. The top notes include Bergamot, Apple Blossom, Raspberry, and Italian Lemon, while the middle notes consist of Rose de Mai, Jasmine, and Violet. The base notes are composed of Patchouli, Sandalwood, and White Musk.
The combination of these notes creates a rich, floral scent with a fresh, citrusy twist. The Italian lemon provides a bright, tangy aroma, while the Turkish rose adds a sophisticated sweetness. Jasmine, known for its delicate, romantic fragrance, blends seamlessly with the exotic, powdery scent of iris. The lily contributes a fresh, clean fragrance, and the white musk adds a soft, sensual finish.
These fragrances work in harmony to evoke a nuanced blend of rich florals and sheer musk, reminiscent of the meeting of the city and the sea at Sydney's iconic Bondi Beach. The result is a sophisticated, velvety-rich, and rosy scent that captivates the senses and transports you to a sunset stroll along the shore.
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Frequently asked questions
The perfume that smells like Ouai's shampoos is described as "an outspoken, muse-worthy fragrance with provocative notes". It also smells similar to the brand's best-selling Rose Hair and Body Oil.
The perfume is called Mercer St. and has notes of Italian lemon, Turkish rose, jasmine, iris, lily, and white musk.
Ouai offers four full-sized fragrances, including one called North Bondi, which is described as having a complex, warm scent. Another fragrance is inspired by Sydney's Bondi Beach and features notes of bergamot, Italian lemon, rose de mai, violet, and more.
Ouai fragrances are available on the brand's website and in some Sephora stores in the US and John Lewis in the UK.
Each scent retails for $56.
