Jo Malone London is a cult brand with a loyal following, including celebrities such as Sofia Richie, Poppy Delevingne, Karen Elson, and Kate Moss. The brand is known for its simple, elegant, and luxurious fragrances, which can be layered to create a unique, tailored scent.
While opinions vary on which Jo Malone cologne is the best, some of the most popular include:
- Wood Sage & Sea Salt: a fresh, breezy scent that evokes a seaside cottage.
- English Pear & Freesia: a light, fresh scent that combines the crispness of a freshly cut pear with the elegance of freesia.
- Pomegranate Noir: a fan favourite with fruity top notes and a base of smoky Guaiacwood.
- Lime Basil & Mandarin: a unique, fresh, and calming scent that blends zesty lime with herbaceous basil.
- Peony & Blush Suede: a luxurious, feminine fragrance with notes of peony, red apple, and suede.
- Earl Grey & Cucumber: a quintessentially British scent, evoking a steaming cup of Earl Grey tea and cucumber sandwiches.
- Myrrh & Tonka: a warm, velvety, slightly sweet fragrance with notes of vanilla, almond, and lavender.
Characteristics | Values |
---|---|
Top notes | Bergamot, mandarin, red apple, ambrette seeds, pomegranate, persimmon, lime, basil, neroli, blackcurrant, cardamom, blue agava, honeysuckle, tuberose, clove, etc. |
Heart notes | Cucumber, sea salt, peony, jasmine, honeysuckle, red rose, neroli, poppy, freesia, suede, beeswax, tobacco, etc. |
Base notes | Musk, vanilla, almond, tonka bean, patchouli, amberwood, honeycomb, guaiacwood, amber, oak, barley, etc. |
Fragrance families | Woody, floral, citrus, fruity |
Longevity | Varies; some last a few hours, while others can be layered to last longer |
What You'll Learn
Jo Malone's most popular scent
While perfume is incredibly personal, and it is nearly impossible to pinpoint one scent that appeals to all, Jo Malone London's English Pear & Freesia is the brand's most popular scent. This light and fresh fragrance combines notes of pear and freesia on a base of patchouli. It captures the essence of a freshly cut pear – crisp, fresh, and uplifting.
English Pear & Freesia is a modern and surprising blend of quintessentially English ingredients. While it is not the longest-lasting, it is considered a true classic. The scent has a striking resemblance to English Pear & Sweet Pea Cologne, which replaces the freesia with sweet pea and adds a base of white musk. This variation is a softer version of the original, with the sweet peas bringing more outdoorsy notes.
Other Popular Jo Malone Scents
- Myrrh & Tonka: This Cologne Intense offering is richer and deeper, with warming notes of vanilla, almond, and lavender. It is a rising star and the second most popular scent, popular irrespective of gender.
- Pomegranate Noir: A fan favourite, this scent combines fruity pomegranate and plum with pink pepper and spicy woods. It is a truly iconic, classic, and original fragrance, with a balance of crisp freshness.
- Lime Basil & Mandarin: This signature fragrance is fresh, zesty, and instantly uplifting, blending sharp lime with aromatic thyme. It is perfect for everyday wear and is loved by men and women alike, including celebrities like Sienna Miller and Rosie Huntington-Whiteley.
- Peony & Blush Suede: An iconic, luxurious, feminine, and modern scent with notes of red apple, peony, and suede. It captures the relief of seeing sweet spring flowers, signalling the end of a gloomy winter.
- Velvet Rose & Oud: A rich and luscious scent that blends rose with the distinctive, expensive, and opulent ingredient of oud. It is more of an evening perfume, but it can be worn during the day to smell rich and sexy.
- Earl Grey & Cucumber: A quintessentially British fragrance, with top notes of bergamot, a heart of cucumber, and a base of beeswax, vanilla, and musk. It is a fresh and lively fragrance, perfect for starting your day with a spring in your step.
- Wood Sage & Sea Salt: A fresh, breezy, and slightly mossy scent that smells like nothing else. It is not fruity or floral, making it one of the best men's colognes as well.
- Poppy & Barley: An ultra-feminine and sugary sweet scent, conjuring images of dancing across England's meadows and frolicking in fields of poppies. The addition of barley adds woodiness and a hint of musk to prevent it from being too sickly sweet.
- Mimosa & Cardamom: An intense, spicy, and slightly sweet fragrance with notes of cardamom, mimosa, and tonka bean. It is indulgent and cosy, inviting people to ask what you're wearing when they hug you.
- Cypress & Grapevine: A fresh and intense evening scent with a herbal hit of cypress and a musty, mossy botanical base. It punches harder than expected but still feels right for day or night.
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Jo Malone's cologne vs cologne intense
Jo Malone's colognes are known for their simple scents, although some customers have complained about poor performance and longevity. The brand's cologne intense collection, on the other hand, offers deeper, richer, and more intense fragrances. These scents are crafted with rare and precious ingredients, and the collection is inspired by trips and ingredients from all over the world. The cologne intense fragrances are designed to transport you to different times and places, offering a warm, sensual dimension that draws you in.
The cologne intense collection is also presented in new bottle designs that reflect the richness and rarity of the ingredients. The imagery and creative story behind the collection celebrate the sense of mystery and discovery, inviting viewers to explore the captivating world of intense fragrances.
In terms of specific scents, the cologne intense collection includes options such as Dark Amber & Ginger Lily, Scarlet Poppy, Myrrh & Tonka, and Red Hibiscus. These fragrances are described as hypnotic and mysterious, celebrating rare and rich moments. The Myrrh & Tonka scent, for example, is described as a warm embrace on the desert air, while the Dark Amber & Ginger Lily scent immerses you in a trail of incense.
On the other hand, Jo Malone's regular cologne collection offers a variety of fresh and fruity scents, as well as some unique blends. Some of the brand's most popular colognes include English Pear & Freesia, Pomegranate Noir, Lime Basil & Mandarin, and Peony & Blush Suede. These colognes are known for their light, fresh, and uplifting qualities, capturing the essence of quintessentially English ingredients.
Ultimately, the choice between Jo Malone's cologne and cologne intense collections depends on personal preference. The cologne intense collection offers deeper and more intense fragrances with better longevity, while the regular cologne collection provides lighter and fresher scents that may not last as long.
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Jo Malone's best-selling fragrances
Jo Malone London is a cult brand with a loyal following that includes many celebrities. The brand is known for its minimalistic blends and gender-neutral, luxurious, ingredient-focused, and quintessentially British fragrances. The brand's in-house fragrance experts have shared that their perfumes are designed to be layered, allowing wearers to create their own unique scents.
English Pear & Freesia
The English Pear & Freesia cologne is Jo Malone London's most popular scent. It combines the freshness of just-ripe pears with the elegance of white freesia and a base of patchouli. This light and fresh scent is a true classic, capturing everything that customers love about the brand. It is a modern and surprising blend of quintessentially English ingredients. While it may not be the longest-lasting fragrance, it is a favourite among those who appreciate modern classics.
Myrrh & Tonka
Myrrh & Tonka is a warming and rich fragrance, perfect for winter but versatile enough to be worn year-round. It is one of the brand's Cologne Intense offerings, which are richer, deeper, and longer-lasting perfumes created using precious ingredients. This scent exudes the aroma of sun-baked earth entwined with mesmerising myrrh. With notes of vanilla, almond, and lavender, it is a rich, velvety, and slightly sweet fragrance.
Pomegranate Noir
Pomegranate Noir is a fan favourite and one of Jo Malone London's all-time best-sellers. With top notes of fruity pomegranate and plum, paired with pink pepper and spicy woods, this fragrance strikes a balance between warmth and crisp freshness. It is a truly iconic and original scent, as fruity fragrances tend to be sweet and gourmand, while Pomegranate Noir is woody and sensual. It is a perfect choice for those who enjoy deep, mysterious, and attention-grabbing scents.
Lime Basil & Mandarin
Lime Basil & Mandarin is Jo Malone London's signature fragrance. This fresh, zesty, and uplifting scent blends sharp lime with aromatic thyme, creating a modern yet classic perfume. It evokes the aroma and sense of a hot summer's day and is perfect for everyday wear. It has become synonymous with the brand, setting the aesthetic template for all other fragrances with its combination of high-quality ingredients and an unexpected twist.
Peony & Blush Suede
Peony & Blush Suede is one of Jo Malone London's most iconic scents. It captures the blooming heart of peony and the unexpectedly soft, leathery base of suede, topped off with crisp and fresh notes of red apple. This fragrance embodies the femininity and modernity that brides often seek for their wedding day, making it a popular choice for bridal parties. It is a perfect daytime scent, offering a nice mood boost without overwhelming those nearby.
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Combining Jo Malone fragrances
- Start with two fragrances: Apply a body product, such as a body wash or cream, in one scent and then spritz a cologne in another. This is a great way to begin exploring the world of scent pairing without feeling overwhelmed.
- Be brave and experiment: According to Céline Roux, Jo Malone London's Global Head of Fragrance, "There are no rules when it comes to pairing your scents—it's a personal choice! Be brave, experiment, try something you wouldn't usually think of. The possibilities are endless."
- Try combining woody and earthy fragrances: For example, Blackberry and Bay with Wood Sage and Sea Salt. This combination has received rave reviews online, with people describing it as "heavenly" and a "classic combo".
- Layer with a fruity or floral fragrance: Wood Sage and Sea Salt is a popular choice for layering with fruity or floral Jo Malone fragrances. Its earthy and woody notes can balance out the sweetness of the fruity or floral scents.
- Consider longevity: If you want your fragrance to last longer, try spraying it on your clothes. The low oil concentration in Jo Malone fragrances means they won't stain your garments.
- Visit a Jo Malone store: You can book a complimentary consultation to experiment with different fragrance combinations and find your perfect scent.
Remember, scent pairing is a fun and creative process, so don't be afraid to mix and match different fragrances to discover your unique signature scent.
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Jo Malone's celebrity fans
Jo Malone London is a cult brand with a celebrity following that includes the likes of Sofia Richie Grainge, Poppy Delevingne, Karen Elson, Kate Moss, and Tom Hardy. In 2024, Tom Hardy joined the ranks of famous ambassadors for the brand's Cypress & Grapevine cologne.
It has also long been rumoured that Catherine, Princess of Wales (then Kate Middleton) is a fan of Jo Malone London Orange Blossom. She burned the candles in Westminster Abbey on her wedding day. Similarly, Meghan Markle, The Duchess of Sussex, has previously cited the Wild Bluebell and Wood Sage & Sea Salt Colognes as two of her favourite perfumes.
Other celebrities who have worn Jo Malone perfumes on their wedding day include Nikki Gil (Nectarine Blossom and Honey), Poppy Delevigne (Orange Blossom), Pauline Luna (Wild Bluebell), and Hilary Rhoda (Red Roses).
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Frequently asked questions
According to Jo Malone London, the most popular wedding scent for brides is Peony and Blush Suede. It is described as a luxurious, feminine fragrance with notes of red apple, peony, and suede.
Wild Bluebell is a light floral fragrance, perfect for summer. It is delicately sweet and vibrant, with subtle notes of white musk.
Earl Grey & Cucumber is a unisex scent, described as refreshing, unisex, sophisticated, and comforting. It blends the freshness of cucumber with the citrusy bergamot and the sweetness of beeswax, vanilla, and musk.