Seamus Hammond
One Direction, the English-Irish boy band, endorsed four fragrances: Our Moment, That Moment, You & I, and Between Us. Our Moment, the best-selling celebrity fragrance of Christmas 2013, was described as having a warm, musky scent with hints of grapefruit, berries, and floral notes. That Moment, its follow-up, added notes of green apple, tangerine, and patchouli for a more mature fragrance. While some reviewers expressed dislike for celebrity fragrances, many praised One Direction's perfumes, noting their pleasant scents and good longevity. The perfumes also held nostalgic value for some fans.
| Characteristics | Values |
|---|---|
| Name | Our Moment |
| Launch Date | 6 June 2013 |
| Launch Location | London |
| Endorsed by | English-Irish boy band One Direction |
| Variants | 30ml, 50ml, and 100ml eau de parfum, a shower gel, and a body lotion |
| Gift Sets | 30ml perfume with body lotion, 30ml perfume with shower gel, and 30ml perfume with shower gel and body lotion |
| Scent | Sweet, fruity, floral, musky, grapefruit, berries, and woodsy notes |
| Longevity | Moderate, around 5 hours |
| Reviews | Mostly positive, won an award at the Pure Beauty Awards for best female fragrance |
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What You'll Learn
- Our Moment is a sweet, fruity, and floral scent
- That Moment adds fresh fruit and patchouli for a more mature version
- Between Us was discontinued, to the dismay of fans
- You & I is one of four fragrances endorsed by the band
- Our Moment received positive reviews, despite some criticism of celebrity fragrances
Our Moment is a sweet, fruity, and floral scent
Our Moment was the first fragrance endorsed by the English-Irish boy band One Direction, launched in London on 6 June 2013. The line includes 30ml, 50ml, and 100ml eau de parfum, as well as gift sets with shower gel and body lotion. The perfume was an instant hit, becoming the best-selling celebrity fragrance of Christmas 2013.
The scent has been described as nostalgic, fruity, and sweet, without being too juvenile or cloying. It is a great choice for those who prefer simple, not-overpowering, and not-too-strong scents. While some may find the fragrance unoriginal, many have praised its pleasant smell and longevity, making it a favourite among 1D fans and perfume enthusiasts alike.
One Direction member Niall Horan is said to have tested the fragrance on his family, and it received positive feedback. The perfume has also been compared to Britney Spears' Midnight Fantasy, a sweet and seductive scent. Our Moment is an excellent option for those seeking a cheaper alternative to similar fragrances on the market.
Overall, Our Moment by One Direction is a delightful, fruity, and floral fragrance that gained popularity for its pleasant aroma and association with the beloved boy band. It continues to be a favourite among fans and those seeking a light and sweet scent.
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That Moment adds fresh fruit and patchouli for a more mature version
One Direction, also known as 1D, released their first fragrance, "Our Moment," in 2013. The English-Irish boy band then released a follow-up perfume, "That Moment," which adds fresh fruit and patchouli for a more mature version of the original scent.
"That Moment" builds on the success of "Our Moment" by taking the original notes and adding a twist. The new fragrance includes notes of green apple and sparkling tangerine, with a base of patchouli. The addition of these notes creates a slightly more mature version of the previous fragrance, "Our Moment." The bottle design also reflects this, with frosted glass and a diamond-shaped cap, replacing the tutu cap of "Our Moment."
The band's first fragrance, "Our Moment," was a sweet and fruity scent with a hint of musk. It featured top notes of wild berries, pink grapefruit, and red currant, middle notes of fresh freesia, frangipani, and jasmine, and base notes of creamy musk, patchouli, and woodsy notes. The perfume was well-received, with positive reviews from fans and critics alike, and even won an award at the Pure Beauty Awards for Best Female Fragrance.
"That Moment" continues the band's involvement in the creation process, with band members reportedly involved in every step of the development. The fragrance is said to be a "new twist" on the original scent, adding fresh fruit notes and layering patchouli into the base to create a more mature version.
The 1D perfumes have been popular among fans and non-fans alike, with some reviewers commenting on the pleasant scent and others appreciating the collectability of the fragrances. The bottles have also been praised for their aesthetic appeal, with the "That Moment" bottle described as "a diamond."
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Between Us was discontinued, to the dismay of fans
Between Us by One Direction was the fourth fragrance released by the popular British boy band. It was an Oriental Floral fragrance for women, launched in 2015, and the first since Zayn Malik left the band. The scent was a departure from their previous perfumes, being described as more grown-up and adult. It featured top notes of nutmeg, apricot, and mandarin orange, with middle notes of jasmine, gardenia, and freesia, and base notes of Indonesian patchouli leaf, Madagascar vanilla, and amber.
The perfume was well-received by fans and reviewers, who praised its quality, longevity, and unique scent for a celebrity fragrance. Some reviewers noted that it had great longevity, lasting 6+ hours, and was particularly well-suited for cooler weather. It was also noted for its modern and stylish bottle design.
However, to the dismay of fans, Between Us was discontinued. This led to disappointment, with some fans expressing their sadness online and a desire to find similar perfumes that could replicate the scent. The discontinuation also resulted in a surge of interest in the perfume, with people turning to eBay and other online platforms to purchase bottles and samples.
The discontinuation of Between Us highlights the ephemeral nature of celebrity fragrances, which can be short-lived due to licensing agreements, changing trends, or brand decisions. Fans are often left disappointed, especially when a scent holds nostalgic value, as was the case with One Direction's Between Us.
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You & I is one of four fragrances endorsed by the band
One Direction, the English-Irish boy band, endorsed four fragrances: Our Moment, That Moment, You & I, and Between Us. Our Moment was the first fragrance, launched in 2013, and was the best-selling celebrity fragrance of Christmas that year. It has been described as a warm and musky scent with hints of floral and fruity notes, including grapefruit, berries, and woodsy notes. The fragrance received mostly positive reviews, with some critics noting that it was a nice and light perfume suitable for daily wear.
The second fragrance, That Moment, was described as a more mature version of Our Moment, with added notes of fresh fruit, such as green apple and sparkling tangerine, and patchouli. It was likened to a super-sweet fragrance, similar to Victoria's Secret perfumes.
You & I, the third fragrance endorsed by One Direction, was likely inspired by Zayn's high note in the song "You & I." Unfortunately, there are no reviews or descriptions of this fragrance's scent.
The fourth and final fragrance, Between Us, has been discontinued. There is limited information about this perfume, but it is mentioned in a Reddit community dedicated to discussing anything and everything related to One Direction.
While there is no consensus on which of the four fragrances smells the best, One Direction's perfumes have received generally positive reviews, with some fans considering them collector's items.
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Our Moment received positive reviews, despite some criticism of celebrity fragrances
Our Moment, the first fragrance endorsed by English-Irish boy band One Direction, received mostly positive reviews from customers and critics alike. The perfume was praised for its fantastic smell, described as a perfect combination of sweet, fruity, and floral. Customers also loved the cute bottle and considered it a great value. One reviewer mentioned that the fragrance lasts all day and is particularly suitable for teens, making it a perfect gift option. Our Moment even won an award at the Pure Beauty Awards for Best Female Fragrance.
Despite the positive reception, there was some criticism surrounding celebrity fragrances, including Our Moment. Some reviewers expressed their disappointment in the scent being too simple and not unique enough, claiming that it smelt like other celebrity fragrances. Others mentioned that the fragrance was too sweet and that it faded cheaply after a few hours, a common issue with inexpensive celebrity fragrances.
Our Moment has since been discontinued, but it remains a beloved scent for many, with some individuals searching for similar perfumes that can evoke the same nostalgic feelings. The perfume's discontinuation has led to a demand for dupes, with some suggesting Ariana Grande's "Ari" as a potential alternative, while others disagree.
Overall, despite some criticism towards celebrity fragrances, Our Moment by One Direction was well-received by many, with some reviewers expressing their love for the scent and others appreciating its nostalgic value.
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Frequently asked questions
The best-smelling 1D perfume is subjective and depends on individual preferences. However, "Our Moment" was the best-selling celebrity fragrance of Christmas 2013, with positive reviews describing it as a warm and musky scent with hints of florals and fruit.
"That Moment", "You & I", and "Between Us" were the other fragrances endorsed by One Direction.
"Our Moment" received mixed reviews. Some described it as a simple, light, and fruity fragrance, while others said it was too sweet and cheap-smelling. It was also noted to be similar to Britney Spears' "Midnight Fantasy".
"Our Moment" is described as having notes of grapefruit, berries, and woodsy tones.
As these perfumes are discontinued, you may have to look for them on second-hand markets or find a similar scent from another brand.
