Antonio Mcgowan
The 1970s were a time of bold fashion choices, from bell bottoms to disco styles, and the fragrances of the era reflected this sense of freedom and individuality. The perfume industry was enjoying mainstream commercial success, with iconic scents that continue to enchant enthusiasts. Yves Saint Laurent's Opium, for example, was initially controversial due to its name but has since become one of the most popular fragrances of all time. Other popular perfumes of the time include Charlie Blue by Revlon, Shalimar, and Anais Anais by Cacharel. For those seeking to relive the groovy scents of the '70s, some companies recreate retro fragrances, such as The Fragrance Shop, which offers oil formulas of discontinued perfumes.
| Characteristics | Values |
|---|---|
| Online stores | Surrender to Chance, BestPerfume.Store, Click Americana |
| Communities | r/fragrance, r/perfumes, r/FemFragLab |
| Perfumes from the 70s | Ylang Ylang by E Coudray, Weil Weil de Weil, Avon Candid, Halston Halston, Revlon Charlie, Jean-Louis Scherrer, Estée Lauder Alliage, Geoffrey Beene Grey Flanne, Aramis Devin, Revlon Ciara, Chanel, Halston, Estee Lauder, Revlon, Avon, Opium, Jovan, Blue Jeans, Bonne, Complice de Francois Coty, Eau de Love, Emeraude Eau de Cologne Spray, Mata Mata, Aliage, Givenchy lll |
| Books | Scent & Subversion, Decoding a Century of Provocative Perfume by Barbara Herman |
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What You'll Learn
Department stores
- Aramis
- Revlon Charlie
- Chanel
- Halston
- Estee Lauder
- Revlon
- Avon
- YSL Opium
- Old Spice
- British Sterling
- Lagerfeld
- Pierre Cardin
- L'Air Du Temps
- Jovan Musk Oil
- Jean Nate
- White Shoulders
- Shalimar
- Tabu
- Ambush
Additionally, some department stores may have fragrance archives or vintage collections, either in-store or online, that showcase and sell perfumes from different eras, including the 1970s. These collections can be a valuable resource for those seeking to purchase or learn more about perfumes from that decade.
It is worth noting that the term "vintage" in perfumery can refer to pre-2000 fragrances due to the EU restrictions that led to significant changes in the industry. Therefore, when exploring department stores for 1970s perfumes, it is beneficial to inquire about their definition of "vintage" to align with your specific interests.
Lastly, some department stores may also offer fragrance services, such as perfume consultations or workshops, which can provide valuable insights into the world of vintage perfumes, including those from the 1970s. These services can help you discover new scents, understand the creative process behind them, and make more informed purchases.
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Online retailers
There are several online retailers that sell vintage perfumes from the 1970s.
One such retailer is Etsy, which offers a global marketplace for unique and creative goods. Etsy has over 2,000 listings for 1970s perfumes from various sellers, including TarifeAttar, RoguePerfumery, ScentsbySkanda, and TurquoiseMoonStudios. Etsy also allows buyers to personalise their purchases by communicating directly with the sellers.
Another option is 1stDibs, which offers a range of 1970s perfumes, including those produced as long ago as the 19th century. The average selling price for a 1970s perfume on 1stDibs is $601, with the lowest-priced option at $170 and the highest at $48,000.
Surrender to Chance is another online retailer that specialises in vintage perfumes, including fragrances from the 1960s, 1970s, and 1980s. They highlight the importance of understanding the history behind classic fragrances and how they reflect the culture, trends, and historical events of their time.
Fragrance Outlet, one of the largest online fragrance retailers in the United States, also offers a wide range of fragrances from the 1970s, including popular options such as Charlie Blue for Women by Revlon and Anais Anais for Women by Cacharel.
In addition to these dedicated fragrance retailers, eBay and other vintage fragrance websites are also great places to find original vintage fragrances from the 1970s, such as Brut, Charlie, Opium, L’Air du Temps, and Anais Anais.
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Perfume shops
There are several shops and online platforms where one can buy perfumes from the 1970s. Firstly, "The Fragrance Shop" is a store that recreates retro or discontinued fragrances, turning them into oil formulas. These can be purchased in small vials for a small price, and if the customer likes the scent, they can buy it in larger quantities. Another online platform is "Surrender to Chance", which sells vintage perfumes from the 1960s, 1970s, and 1980s. The website also includes a blog post about the importance of smelling vintage perfumes, as they are a part of history and reflect the culture and trends of their time.
In addition to these specialised shops, there are several perfumes from the 1970s that can be purchased from regular fragrance retailers. For example, Ylang Ylang by E Coudray, a reissue of their 1978 perfume "Fetiche", can be found at BestPerfume.Store. Other perfumes from the 1970s include Aramis, worn by a gentleman who always smelled wonderful, according to a comment on Reddit, Chanel, Halston, and Estee Lauder, all of which were part of a collection owned by a commenter's mother. Other perfumes from the 1970s include White Shoulders, sometimes sold at TJMaxx, Jovan Musk Oil, and Avon Candid.
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Beauty stores
There are several beauty stores that sell perfumes from the 1970s. One such store is Click Americana, which lists over 100 vintage fragrances from the 1970s. These include perfumes, colognes, eau de toilettes, and more. Another store is Surrender to Chance, which sells vintage perfumes from the 1960s, 1970s, and 1980s. They offer a range of retro perfumes, old-school colognes, and other fragrances that will bring you back in time. Additionally, Beauty Base, a UK-based online retailer, offers a wide range of branded beauty products, including perfumes, makeup, skincare, and fragrance gift sets. They update their collections with the latest designer fragrances to keep up with new releases.
Ulta Beauty is another beauty store that offers a variety of fragrances, including designer perfumes from notable brands such as Chanel, Dior, and Givenchy. They also have a Fragrance Finder quiz to help customers find their next signature scent. The Perfume Shop is a blog that provides information on classic perfumes from the 1950s, 1960s, and 1970s. They feature fragrances like Hermes Caleche, which captures the beauty of the 1960s, and Opium by Yves Saint Laurent, a controversial fragrance from the 1970s.
Lastly, Amazon.co.uk also offers fragrances with discounts of up to 70% off on select beauty products, including fragrances.
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Auctions
Online Auction Platforms
Online auction platforms, such as eBay, offer a vast array of vintage perfumes from the 1970s. These platforms provide a convenient way to browse and bid on perfumes from the comfort of your home. You can find various perfumes, ranging from rare fragrances to more commonly available options. It is important to carefully review the seller's information, including their reputation and feedback, to ensure a reliable transaction.
Reputable Auction Houses
Established auction houses, such as Sotheby's or Christie's, occasionally offer vintage perfumes from the 1970s as part of their luxury goods auctions. These auctions can be an excellent source for rare and valuable perfumes. The auction houses typically provide detailed descriptions, authentication, and estimates for the perfumes, ensuring a more secure transaction.
Specialist Perfume Auctions
Some auction houses specialise in perfume and fragrance auctions. These auctions can be an excellent opportunity to find rare and unique vintage perfumes from the 1970s. The auctioneers often have extensive knowledge about perfumes and can provide insights into the history and value of the fragrances. Specialist perfume auctions may have stricter requirements for participation, so it is important to review their guidelines.
Bidding Strategies
When participating in auctions, it is essential to have a bidding strategy. Determine your budget and the maximum amount you are willing to bid for a particular perfume. Be mindful of additional costs, such as buyer's premiums and shipping fees. It is also beneficial to research the perfumes you are interested in beforehand, including their market value and rarity, to make informed bidding decisions.
Condition and Storage
When buying vintage perfumes from auctions, it is crucial to inquire about the perfume's condition and storage history. Contact the seller or auction house to understand how the perfume has been stored over the years. Proper storage, such as keeping the perfume in a cool, dark place, can help preserve its quality and fragrance.
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Frequently asked questions
You can buy vintage perfumes from online retailers such as eBay, Etsy, and specialist perfume shops like Surrender to Chance.
Popular perfumes from the 70s include:
- Zen by Avon
- Opium by Yves Saint Laurent
- Hermes Caleche by Hermes
- L'Air du Temps by Nina Ricci
- Jean Patou 1000 Eau De Toilette Spray for Women
Perfumes from the 70s can evoke nostalgia and connect you to the past. They are a part of history and can offer a unique olfactory experience. Additionally, vintage perfumes can be collectors' items and may increase in value over time.
When buying vintage perfumes, there is always a chance of getting a dud. It is recommended to buy from reputable sellers and to inquire about the storing conditions of the perfume. Additionally, some vintage perfumes may contain raw ingredients that have been banned due to potential allergies and skin reactions.
