Anisha Riggs
Kim Kardashian West is known for her business ventures, and her KKW Fragrance brand is no exception. With a knack for tapping into trends, Kardashian launched a series of Kimoji-inspired fragrances, including a Valentine's Day collection. The collection, featuring heart-shaped bottles and fruity-floral scents, was a playful departure from her previous launches. The timing of the restock, including the Kimoji Peach fragrance, raised eyebrows for its double entendre, given the significance of the peach emoji. With clever marketing and a limited-edition V-Day launch, the fragrances sold out quickly, and fans eagerly awaited the re-release of the original three scents: Ride or Die, BFF, and Bae.
| Characteristics | Values |
|---|---|
| Product Name | KKW Kimoji Peach Fragrance |
| Product Type | Perfume |
| Product Variants | BFF, Bae, and Ride or Die |
| Product Features | Sweetly scented, fruit-scented perfumes |
| Product Price | $30 each |
| Product Launch Date | February 1, 2018 |
| Product Website | kkwfragrance.com |
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What You'll Learn
KKW Fragrance website
The KKW Fragrance website is the official online store for Kim Kardashian West's namesake fragrance brand, KKW Fragrance, which she launched in 2017. As the owner, conceiver, and distributor of her scents, Kardashian West has been able to reinvent the celebrity fragrance industry.
Kardashian West is known for her creative marketing strategies, and her fragrances are no exception. For Valentine's Day 2019, she restocked her popular Kimoji Peach fragrance, which was originally launched as part of a series of Kimoji-inspired fragrances, including cherry and vibes quote bubble. The brand also launched a whole new set of Kimoji Heart fragrances in scents like Baddie, Wifey, and Baby Girl, with floral notes.
In 2022, KKW Fragrance launched the Kimoji Hearts collection, with three adorable candy heart-shaped bottles. The fragrances, BFF, Bae, and Ride or Die, each incorporate fruity elements with floral and foodie notes for a candylike yet elegant finish. BFF, for example, starts with wild berry and star apple and then blooms into rose and pear blossom before finishing with vanilla marshmallow and warm cedarwood.
The KKW Fragrance website offers detailed descriptions of each fragrance, including the notes used and the inspiration behind the scents. The website also provides customers with the option to purchase the fragrances directly from the brand, with each perfume priced at $30.
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Kimoji Hearts collection
The Kimoji Hearts collection by KKW Fragrance is a playful and yummy departure from the brand's previous launches. The collection features three scents: BFF, Bae, and Ride or Die. Each scent is a blend of fruity and floral notes with a candylike yet elegant finish. BFF, for example, starts with wild berry and star apple and then blooms into rose and pear blossom before finishing with vanilla marshmallow and warm cedarwood.
The Kimoji Hearts collection is a relaunch of the original three scents in the collection: Ride or Die, BFF, and Bae. The new collection features adorable candy heart-inspired bottles, a departure from the usual KKW aesthetic, and the scents are sweeter than candy. The perfumes are available for $30 each on the KKW Fragrance website.
The Kimoji Hearts collection was first launched in 2018, and all three scents sold out quickly. The 2019 relaunch added three new scents to the collection: Baby Girl, Baddie, and Wifey. The new fragrances feature floral notes, a departure from the fruit-themed fragrances of the original collection.
The Kimoji Hearts collection is part of Kim Kardashian's KKW Fragrance brand, which she launched in 2017. Kardashian is the owner, concepter, and distributor of her scents, and she has continued to expand her fragrance offerings with new collections and relaunches of previous scents.
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Kimoji Peach scent
Kim Kardashian's KKW Fragrance brand launched a series of Kimoji-inspired fragrances, including Kimoji Peach, in 2018. The perfume bottle is shaped like a peach with dripping cream, and the scent is predominantly peach with notes of nectarine, jasmine, peach blossom, vanilla, sandalwood, and musk.
Kimoji Peach was restocked in time for Valentine's Day in 2019, alongside the original three KKW Fragrance Kimoji Heart scents: Bae, BFF, and Ride or Die. Three new Kimoji Heart fragrances were also launched for Valentine's Day 2019: Baby Girl, Baddie, and Wifey.
You can buy the Kimoji Peach fragrance from the KKW website, or from eBay. It was also available at Ulta.
Kimoji Peach is described as "fresh", "juicy", and "sexy". It is a sweet, fruity fragrance, with a surprisingly musky finish. The scent is long-lasting, and the packaging is cute, with a unique smooth matte texture. However, some reviewers have criticised the Kimoji collection for being lower quality than other KKW fragrances, and for being too musky.
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KKW Hearts original fragrances
In 2018, Kim Kardashian launched her first three KKW Hearts fragrances: Bae, BFF, and Ride or Die. These fragrances were brought back in 2019, along with three new additions to the collection: Baby Girl, Baddie, and Wifey. The original fragrances were also relaunched in 2021, with a new scent being added to the collection, Ride or Die. The fragrances are sold for $30 each on the KKW Fragrance website.
The original KKW Hearts fragrances were first released in 2018, with three scents: Bae, BFF, and Ride or Die. These fragrances were brought back due to popular demand in 2019, along with three new fragrances: Baby Girl, Baddie, and Wifey. The collection features floral notes, catering to those who prefer flowers over fruits.
The packaging for the fragrances is inspired by conversation heart candies, with heart-shaped bottles. The scent profiles differ for each fragrance, with BFF featuring notes of wild berry, star apple, rose, pear blossom, vanilla marshmallow, and warm cedarwood. Bae, on the other hand, has notes of whipped vanilla, white sandalwood, gardenia blossom, coconut water, and juicy mandarin.
The KKW Hearts fragrances are a playful and yummy departure from Kim's first floral fragrance. They are perfect for Valentine's Day, whether you are gifting them to a loved one or treating yourself. The fragrances are sold for $30 each, which is a good deal considering the quality and wear time of the scents.
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Kim Kardashian's emoji company
Kim Kardashian West is a reality TV star, makeup mogul, and businesswoman. In 2015, she launched her own emoji company, Kimoji, which has since spawned a range of branded merchandise, including pool floats, Post-it notes, fragrances, and smartphone accessories. The Kimoji trademark is now the subject of a $300 million lawsuit, with a social media developer claiming that Kardashian West reneged on their agreement to share profits from the venture.
Kimoji was founded in 2015 as an emoji keyboard app, with the original Kimoji pack reaching over 5 million downloads in the App Store. Kardashian West has since released new emoji packs, sometimes at an additional cost of $0.99, every few weeks to coincide with events in her life. In 2016, Kimoji inspired a range of celebrity copycat apps, including Steph Curry's StephMoji, Justin Bieber's Justmoji, Amber Rose's MuvaMoji, and Hillary Clinton's Hillarymoji.
The Kimoji fragrances are a significant part of the brand, with new scents often launched around Valentine's Day. In 2019, KKW Fragrance restocked its Kimoji Peach fragrance just in time for Valentine's Day, causing a stir due to the potential double entendre suggested by the peach emoji. The brand also relaunched three original scents: Ride or Die, BFF, and Bae, as well as three new Kimoji Heart fragrances: Baddie, Wifey, and Baby Girl.
Kardashian West's emoji company, Kimoji, has been a successful venture, with the original app pack selling for $1.99 and the subsequent packs at $0.99 each. The frequent updates and new packs have kept users engaged and encouraged downloads, showcasing Kardashian West's business acumen and understanding of her audience.
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Frequently asked questions
You can buy the KKW Fragrance Kimoji Hearts perfumes on the KKW website, kkwfragrance.com.
The fragrances cost $30 each.
The three fragrances are called BFF, Bae, and Ride or Die.
