Hawthorne is a premium direct-to-consumer men's cologne brand based in New York City. The brand offers a unique, personalized experience for customers looking to buy cologne. By taking a simple quiz, Hawthorne uses data and the expertise of renowned perfumers to formulate colognes tailored to the customer's body chemistry, lifestyle, and scent preference. The brand's two-bottle work and play scent package is a combination of high-quality ingredients and professional perfumery, with a 95% accuracy rate in determining the customer's scent preference. The colognes are crafted by award-winning perfumers and made with 10 times higher-quality ingredients than other brands. Hawthorne's colognes can be purchased on their website, with prices ranging from $50 to $60 per bottle, and they are also available on Amazon.
Characteristics | Values |
---|---|
Brand | Hawthorne |
Product | Cologne |
Product Line | Work and Play |
Price | $100 for two bottles |
Scent | Evergreen, green apple, Australian sandalwood |
Bottle Size | 1.7 fl oz |
Quiz | 5-part quiz |
Perfumers | Olivier/Oliver Gillotin |
Shipping | Free shipping |
What You'll Learn
Hawthorne Cologne: Work and Play
Hawthorne is a premium direct-to-consumer men's cologne brand that offers a unique, personalised experience. The brand was founded by longtime friends Brian Jeong and Philip Wong, with the aim of helping men express their individuality through one-of-a-kind fragrances and simplifying the process of buying cologne.
The Quiz
Hawthorne uses a simple 5-part quiz to determine your scent preference with over 95% accuracy. The quiz asks about your current cologne, diet, favourite drinks, personality, and style. This information, along with your body chemistry and lifestyle data, is used to formulate two colognes tailored specifically for you: Work and Play.
The Perfumers
Hawthorne's team of award-winning perfumers, including five-time Men's Fragrance of the Year winner Oliver Gillotin, then craft your unique colognes. Gillotin has created fragrances for renowned brands such as Balenciaga, Christian Dior, and Ralph Lauren. With a 10x bigger budget than other brands, Hawthorne ensures that its perfumers have access to the best ingredients.
The Scents
The Work and Play colognes are designed to fit your specific environments. For example, if you work outdoors or in a bar, the fragrance concentration will be higher than if you work in an office. The colognes are also tailored to your body chemistry and pheromones, ensuring that the scent wears uniquely on your skin.
The Experience
The ordering process is quick and efficient, taking approximately 10 minutes from start to checkout. The colognes arrive neatly packaged in a velvet-lined box, along with a breakdown of the fragrances used. The convenience and personalisation of the experience make Hawthorne a worthwhile choice, despite the relatively high price of $50 for a 1.7 oz bottle.
Where to Buy
You can purchase Hawthorne's Work and Play colognes directly from their website for $100, which includes a free $20 gift card for future purchases. The brand also offers free shipping, exchanges, and returns for a limited time.
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Where to buy Hawthorne Cologne online
If you're looking to buy Hawthorne Cologne online, there are a few options available to you. Firstly, you can purchase it directly from the Hawthorne website. They offer a tailored cologne experience with their "Work and Play" scents, crafted by award-winning perfumers using high-quality ingredients. The process involves taking a short quiz to determine your body chemistry, lifestyle, and scent preference. The brand claims that their scent-matching process has a 95% accuracy rate in determining your preferences. The two-bottle set costs $100 and comes with a free $20 gift card for future purchases.
Another option is to purchase Hawthorne Cologne from online retailers like Amazon. Amazon offers a range of colognes for men, including various brands and fragrances. You can compare prices and read customer reviews before making your purchase.
Additionally, there are other websites that sell Hawthorne Cologne, such as Uncrate and NoMiddleman. Uncrate features Hawthorne's "Green and Airy" cologne, which is described as an ideal summer scent with refreshing evergreen and green apple notes. NoMiddleman, a direct-to-consumer brand, also offers Hawthorne Cologne as a premium option for men.
When buying cologne online, it is always a good idea to read reviews, compare prices, and consider the return or exchange policies offered by the retailer.
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How Hawthorne Cologne is made
Hawthorne colognes are crafted by award-winning perfumers using high-quality ingredients. The process of creating a fragrance is a combination of art and science. While the exact process of how Hawthorne cologne is made is not publicly available, here is a general overview of how cologne is typically made.
The History of Perfume
Perfume has been used for centuries, with ancient civilisations using natural ingredients such as aromatic flowers, wood, and plant and animal-based oils to create pleasant-smelling fragrances. Ancient Egyptians, for example, infused body lotions and water with aromatic flowers and used incense made from spices.
Ingredients Used
The first step in creating a cologne is selecting and sourcing the ingredients, which can include various plants, fruits, woods, and even animal secretions. Other resources like alcohol, coal, tars, and petrochemicals can also be used during the manufacturing process. For scents that don't occur naturally or don't produce essential oils, synthetic chemicals are used to emulate the desired scent.
Extraction Methods
Once the ingredients are gathered, the next step is to extract the scented oils. There are several methods for extracting oils, including:
- Solvent Extraction: Flowers are placed in large rotating drums and covered with a solvent like benzene or petroleum ether. This dissolves the plant parts, leaving a waxy substance containing the oils. The substance is then placed in ethyl alcohol, and the oil is separated through heating.
- Steam Distillation: Natural materials are placed in a still, where steam turns the essential oil into gas. The gas is then passed through tubes, cooled, and liquefied.
- Boiling: Oils can be extracted by boiling flower petals or plant materials in water.
- Enfleurage: Flowers or plant materials are spread on grease-coated glass sheets, which are then placed in tiers between wooden frames. The grease absorbs the fragrance, and the process is repeated with fresh flowers until the grease is saturated with the essence.
- Maceration: Similar to enfleurage, but warmed fats are used to soak up the fragrance. The fats are then dissolved in alcohol to obtain the essential oils.
- Expression: One of the oldest and simplest methods, especially for citrus oils. It involves pressing the plant or fruit peel mechanically or manually until all the oils are extracted.
Blending and Aging
After the oils are extracted, the process of creating a unique scent begins. A "nose," or master perfumer, blends the oils according to a specific formula, which can take years to develop and may include hundreds of ingredients. The blended scent is then mixed with varying amounts of alcohol, with the ratio of alcohol to scent determining the final product, such as cologne, perfume, or eau de toilette.
High-quality perfumes are often aged for months or even years to allow the different notes of the scent to blend and mature fully. Aging also ensures the permanent bonding of the alcohol and essential oils, resulting in a stronger fragrance.
Quality Control
Quality control is an essential final step in the cologne-making process. It ensures that the final product meets safety standards and is free from harmful or banned substances, protecting both the brand's reputation and public health.
Creating a cologne, like Hawthorne, involves a complex combination of art, science, and careful selection of ingredients and extraction methods. The result is a unique fragrance tailored to the wearer's preference, body chemistry, and lifestyle.
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Cost of Hawthorne Cologne
The cost of Hawthorne cologne varies depending on the size of the bottle and the specific product. On Amazon, the prices for Hawthorne cologne products range from $5.50 to $60.00 for individual items.
For example, the Solid Cologne Men's Gentlemen's Bourbon Scent is priced at $5.50 for a 1-ounce pack, while the Brickell Men's Accolade Cologne, which contains Italian bergamot, cedarwood, sandalwood, lemon, and guaiac wood scent, is priced at $60.00 for a 1.7-ounce bottle.
Additionally, Amazon offers subscription options for some Hawthorne cologne products, where customers can save money by signing up for regular deliveries. The subscription prices for these products range from $4.95 to $53.10.
Hawthorne is an American niche brand that uses biometric tailoring and study-backed research to deliver tailored colognes based on an individual's fragrance preferences, lifestyle, and body chemistry. The brand is known for providing high-quality ingredients and unique scent profiles.
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Reviews of Hawthorne Cologne
Hawthorne offers a unique cologne experience, with scents tailored to your body chemistry, lifestyle, and preferences. Their colognes are crafted by award-winning perfumers and made with high-quality ingredients, ensuring a sophisticated fragrance. The reviews for Hawthorne's colognes reflect a range of opinions and experiences:
Positive Reviews:
- Longevity: Customers praise the longevity of the cologne, noting that it lasts for 24-48 hours and projects a strong scent.
- Value for Money: Hawthorne's colognes are considered reasonably priced, especially compared to similar products.
- Scent: Some customers are pleased with the scent, describing it as unique, fresh, and long-lasting. The cologne is said to evolve and get better over time.
- Quality: The use of high-quality ingredients is appreciated, and some customers note that the cologne is manufactured properly and is not watered down.
Negative Reviews:
- Scent: Some customers are disappointed with the scent, finding it ordinary and not living up to their expectations.
- Quality: A few customers feel that the cologne is cheap and improperly manufactured, not meeting the expected standards.
Overall, Hawthorne colognes receive mixed reviews. While some customers are highly satisfied with the longevity, scent, and value of the product, others are disappointed with the scent and quality, finding it ordinary and cheaply made. It is important to note that scent preferences and experiences can vary from person to person, and body chemistry plays a significant role in how a cologne smells and wears.
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