Heidi Norton
Future Society is a unique perfume brand that uses biotechnology to create fragrances inspired by extinct flowers. The brand was founded by Jasmina Aganovic, who, after spending over a decade in the beauty industry, wanted to disrupt the status quo and create something new in fragrance. Future Society worked with scientists at Ginkgo Bioworks and perfumers from Givaudan and Robertet to develop their scents, using preserved botanical specimens from Harvard University's Herbaria. The result is a collection of six fragrances that are truly one-of-a-kind and offer a unique sensorial experience. Future Society's Scent Surrection Set allows you to sample all six fragrances for $35. In addition to their perfumes, Future Society also offers a perfume primer for $60 USD, which promises to extend the wear time of your fragrance for up to 24 hours. You can purchase Future Society's products directly from their website or through online retailers such as Hypebae and Harper's Bazaar.
| Characteristics | Values |
|---|---|
| Brand | Future Society |
| Founder | Jasmina Aganovic |
| Product | Perfume |
| Unique Selling Point | Fragrances inspired by the DNA of extinct flowers |
| Number of Scents | Six |
| Examples of Scents | Grassland Opera, Solar Canopy, Invisible Woods, The Haunted Rose |
| Scent Collection Name | Scent Surrection |
| Primer Price | $60 USD |
| Sample Set Price | $35 |
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What You'll Learn
Future Society's perfume primer
Future Society is a perfume brand that uses biotechnology to create fragrances inspired by the genetic codes of extinct flowers. The brand was founded by Jasmina Aganovic, who wanted to disrupt the fragrance industry by offering something new and unique. The result is a collection of scents that feel simultaneously futuristic and nostalgic.
The Future Society perfume primer is an innovative product that revolutionises the way we experience fragrance. By providing a foundation for the scent, the primer enhances its performance and ensures a longer-lasting aroma. This product is especially appealing to those who desire a more intense and enduring fragrance experience. However, it is important to consider the perspective of some consumers who view the primer as an unnecessary addition, believing that perfumes should be effective without requiring an extra layer of product.
The brand's unique selling point is its ability to create fragrances from extinct flowers. By collaborating with scientists at Ginkgo Bioworks and utilising preserved botanical specimens from Harvard University's Herbaria, Future Society has sequenced the genetic codes of flowers that have been extinct since 1812. This data has inspired the creation of one-of-a-kind scents. The perfumers at Future Society, including renowned names like Jérôme Epinette, Olivia Jan, and others, have crafted fragrances that transport you to different places and times, offering a truly sensorial experience.
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Where to buy Future Society's unique line of perfume
Future Society is a unique perfume brand that uses biotechnology to create fragrances inspired by extinct flowers. The brand was founded by Jasmina Aganovic, who, after spending over a decade in the beauty industry, wanted to create something new and disrupt the way fragrances are sourced.
The flagship collection, "Scent Surrections," was created in collaboration with scientists at Ginkgo Bioworks, who sequenced the genetic codes of extinct flower samples from Harvard's Herbarium. Future Society then worked with master perfumers from scent houses like Givaudan and Robertet to create one-of-a-kind fragrances. The result is a collection of six unique scents, including Grassland Opera, Solar Canopy, and Invisible Woods, with the entire Scent Surrection Set available for $35.
You can purchase Future Society's perfumes directly from their website, where they also offer a perfume primer for $60. The primer is designed to be used as a base layer for your fragrance, enhancing and extending the wear time of your perfume for up to 24 hours.
In addition to their website, Future Society's perfumes are also available at select retailers, though the specific stores may vary by region. You can check the brand's website for more information on stockists and authorized retailers near you. With its innovative approach to fragrance creation, Future Society offers a truly distinctive and captivating olfactory experience.
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Future Society's Scent Surrection Collection
Future Society's founder, Jasmina Aganovic, is revolutionising the fragrance industry by bringing back ancient, extinct flowers through biotechnology. The brand's flagship collection, the Scent Surrection Collection, is a unique olfactory experience, featuring one-of-a-kind fragrances inspired by the DNA of extinct flowers.
The collection is a result of a collaboration between Future Society and renowned biotech companies, Ginkgo Bioworks and Arcaea. Scientists sequenced the genetic codes of preserved flower specimens from the Harvard Herbarium and identified potential fragrance-producing enzymes. These scent molecules were then given to perfumers to create the final fragrances.
The Scent Surrection Collection offers six intriguing scents, including the popular Haunted Rose. This fragrance combines notes of rose with sandalwood and ambroxan, resulting in a warm, spicy, and velvety aroma. It evokes a sense of walking into a warm house on a cold day, with a subtle sweetness lingering in the background.
Another scent in the collection is Grassland Opera, featuring patchouli notes that create a woody and floral aroma. The collection also includes Floating Forest, a tranquil fragrance with notes of black pepper, bergamot, freesia, and waterlily, evoking a serene natural melody. Rose Absolute and Cedarwood add a gentle breeze to the composition.
The Scent Surrection Collection can be purchased directly from the Future Society website, offering an affordable and reasonable price point. The brand also promotes sustainability by highlighting the stories of extinct plants, inviting consumers to explore a unique sensorial experience that transcends traditional beauty standards.
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Future Society's fragrances inspired by extinct flowers
Future Society is a fragrance brand that uses biotechnology to create perfumes inspired by extinct flowers. The brand was developed by Boston-based beauty biotech firm Arcaea, founded by MIT-trained scientist Jasmina Aganovic. Aganovic, tired of the industry's unadventurous offerings, wanted to disrupt the status quo by creating unique fragrances.
Future Society's flagship collection, "Scent Surrections", features six genderless fragrances inspired by the DNA of extinct flowers. Each scent tells a story and evokes a feeling, aiming to provide a unique sensorial experience that feels simultaneously futuristic and nostalgic. The collection includes fragrances such as "Grassland Opera", "Solar Canopy", "Invisible Woods", and "The Haunted Rose".
The process of creating these scents was a novel one for the perfumers, who had to recreate the fragrances from the flowers' genetic codes. For example, perfumer Olivia Jan, who crafted "Grassland Opera", imagined the scent of the Orbexilum stipulatum flower, which grew near a waterfall in North America's rural Midwest in the mid-19th century. Jan describes her fragrance as "something wet, green, and lush".
You can purchase Future Society's unique scents in various formats, including body cream, body cleanser, and eau de parfum. The discovery set, priced at $35, allows you to sample all six fragrances in the collection.
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Future Society's perfumes: the world's best perfumers
Future Society is a revolutionary brand that has created a unique line of perfumes by harnessing the genetic codes of extinct flowers. The brand was founded by Jasmina Aganovic, who, after spending over a decade in the beauty industry, wanted to disrupt the status quo and offer something new in fragrance.
The idea for Future Society's flagship collection, "Scent Surrections," emerged through a collaboration with scientists at Ginkgo Bioworks, who sequenced the genetic codes of extinct flower samples from Harvard University's Herbaria. The brand then worked with some of the world's best perfumers, including Jérôme Epinette from scent houses Givaudan and Robertet, and Olivia Jan, to create one-of-a-kind fragrances inspired by the scent molecules of these extinct flowers.
The project of creating six new scents was a novel challenge for the master perfumers, who had to not only re-create the scent from the genetic code but also imagine what the flowers and plants were like. For example, Olivia Jan's fragrance, Grassland Opera, was inspired by the Orbexilum stipulatum flower that grew near a waterfall in the rural Midwest in the mid-19th century. Other standout fragrances include Solar Canopy and Invisible Woods.
The result is a collection of wearable and refreshingly unique scents that transport you to another time and place. Future Society's perfumes provide a unique sensorial experience, evoking feelings and stories that feel simultaneously futuristic and nostalgic. The brand has successfully disrupted the personal scent category, demonstrating how science can be used creatively to impact our emotional connection to the world around us.
In addition to its perfumes, Future Society also offers a perfume primer, designed to enhance the intensity and longevity of your fragrance. The primer, priced at $60 USD, creates an optimal habitat for your fragrance to flourish by providing a balanced foundation and sustaining the life of the scent.
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Frequently asked questions
Future Society perfume can be purchased directly from the brand's website.
Future Society offers a unique line of perfumes made from extinct flowers in collaboration with Harvard University's Herbaria. Their Scent Surrection Collection features six fragrances, including Grassland Opera, Solar Canopy, Invisible Woods, and The Haunted Rose.
Future Society offers a perfume primer designed to extend the wear time of fragrances for up to 24 hours. The primer is formulated with ingredients like Arginine and Citric Acid to create an optimal habitat for the fragrance to flourish. However, some users may prefer unscented lotions or body oils to amplify their perfumes.
