
In February 2020, singer Erykah Badu announced the launch of her new vagina-scented fragrance, Badu's Pussy, which sold out in under 20 minutes. The incense was available for pre-sale on Badu's online store, Badu World Market, for $50. Badu has also revealed that she plans to release other fragrances named after her songs. In this article, we will explore where you can buy Badu's incense and other upcoming fragrances.
| Characteristics | Values |
|---|---|
| Product Name | Badu P*ssy Premium Incense |
| Fragrance | Vagina-scented |
| Ingredients | Ash from Badu's underwear, essential oils, herbs |
| Price | $50 |
| Availability | Badu World Market |
| Sold Out | Within 19 minutes of launch |
| Other Products | Clothing, accessories, apothecary goods, traditional music merch, vinyl |
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What You'll Learn

Badu World Market
The online store was launched on a Thursday afternoon in February 2020, with its debut product, the $50 Badu Pussy Premium Incense, selling out in under 20 minutes. The incense, which Badu claims is made from the ashes of her underwear, was marketed as smelling like her vagina. In an interview with 10 Magazine, Badu acknowledged the long-standing rumour that her vagina has the power to change men's lives. She told the magazine that she no longer wears underwear, so she didn't mind burning it to create the incense.
In addition to the incense, Badu World Market also offers t-shirts, hoodies, footwear, and vinyl. Badu has also announced that she plans to release fragrances named after her songs.
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Badu Pussy Premium Incense
In February 2020, singer Erykah Badu launched her "Badu Pussy Premium Incense" through her online store, Badu World Market. The incense, which Badu claimed was created using the ashes of her underwear, sold out in less than 20 minutes.
Badu first announced her intention to sell a fragrance based on the scent of her vagina in an interview with 10 Magazine. She referenced an "urban legend" that her "pussy changes men", and the men she falls in love with "change jobs and lives". In the interview, she also described the process of making the fragrance, which involved cutting up her underwear into small pieces and burning them.
The Badu World Market website described the incense as "pure resin, handmade, sun-dried. Also created with essential oils and herbs". The incense was available for pre-sale at a cost of $50.
Following the launch of Badu Pussy Premium Incense, Badu revealed that she planned to release other fragrances named after her songs.
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Vagina-scented perfume
Erykah Badu's vagina-scented perfume, "Badu's Pussy", was available for purchase on her online store, Badu World Market. The $50 incense sold out in less than 20 minutes, with Badu announcing on Instagram that "the people deserve it".
The incense was created with the ashes of Badu's underwear. In an interview with 10 Magazine, Badu revealed that she no longer wears underwear, so she didn't mind offering up her used underwear for the fragrance:
> “I took lots of pairs of my panties, cut them up into little pieces and burned them. Even the ash is part of it. The people deserve it!"
Badu also shared that there is an "urban legend" that her vagina has the power to change men:
> "There's an urban legend that my pussy changes men. The men that I fall in love with, and fall in love with me, change jobs and lives."
In addition to her vagina-scented perfume, Badu also plans to release other fragrances named after her songs.
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Online store
You can purchase Erykah Badu's perfume, Badu's Pussy, from her online store, Badu World Market. The store was launched on 20 February 2020 and offers various types of merchandise, including clothing, apothecary goods, and traditional music merchandise. In an interview with InStyle, Badu revealed that the goal of her online store is to "encourage networking among smaller brands and prestigious art houses".
Badu's Pussy, also known as "Badu P*ssy Premium Incense", is a unique fragrance created with the ashes of Badu's underwear, essential oils, and herbs. The incense was available for pre-sale on 20 February 2020 at a cost of $50 and sold out in less than 20 minutes. However, the website restocked the incense, and those who pre-ordered could expect shipping from 10 March 2020.
In addition to the incense, Badu World Market also offers vinyl, t-shirts, hoodies, and footwear. Badu has also discussed releasing other fragrances named after her songs, further expanding her online store's offerings.
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Badu's other fragrances
Badu's online store, Badu World Market, offers a range of items, including bespoke clothing, accessories, apothecary goods, and traditional music merchandise. The artist has expressed her intention to release fragrances named after her songs, with the second fragrance in line to be called 'Rim Shot', followed by 'Window Seat', and 'No Love'.
In an interview, Badu revealed her creative process, stating that she had been “experimenting with this fragrance for a long time, just trying to come up with the right thing". She also mentioned that the fragrances will be incense, and that she believes “the people deserve it".
The Badu World Market website is inspired by the New York City bootleg parody art store and streetwear label, Chinatown Market.
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Frequently asked questions
Erykah Badu's perfume, Badu's Pussy, was sold on her online store, Badu World Market.
Badu's Pussy is a fragrance that smells like the singer's vagina.
Badu revealed to 10 Magazine that the incense was created with the ashes of her underwear. She said, "I took lots of pairs of my panties, cut them into little pieces and burned them. Even the ash is part of it."
Badu's Pussy was sold for $50.











































