Heidi Norton
The Dolan Twins, Ethan and Grayson, launched their own fragrances in 2019 in collaboration with the brand Wakeheart. The two unisex fragrances were sold for $49 each and were available on Wakeheart's website. The twins, who are popular YouTubers, have also collaborated with Stranger Things star Noah Schnapp and the luxury fashion house Louis Vuitton. While the fragrances were initially sold out, they can be found on Mercari and details on the pricing can be found in unboxing videos.
| Characteristics | Values |
|---|---|
| Creators | Ethan and Grayson Dolan |
| Perfumer | Guillaume Flavigny of Givaudan |
| Fragrance brand | Wakeheart |
| Launch date | July 12, 2019 |
| Number of fragrances | 2 |
| Fragrance type | Unisex |
| Price | $49 |
| Availability | Online at Wakeheart.com |
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What You'll Learn
Dolan Twins' perfume price
The Dolan Twins, Ethan and Grayson, launched their own fragrances in 2019. The duo collaborated with a new Gen Z and millennial-targeted fragrance brand called Wakeheart to release two unisex fragrances.
Ethan and Grayson each dropped their own scent, based on their likes and personalities. The fragrances are said to be gender-neutral. Both twins were heavily involved in the development process, with scents inspired by their own scent memories. Grayson's fragrance contains notes of cool rain and lychee, while Ethan's comprises silky almond and toasted vanilla. The fragrances were developed alongside perfumer Guillaume Flavigny of the famed fragrance house Givaudan.
The Dolan Twins' Wakeheart perfumes were priced at $49 each. The duo's second launch, a three-scent collection named Enterlight, also retailed for $49 per fragrance.
While the prices of the perfumes were not immediately available upon their initial launch, the twins later revealed the pricing information on their social media accounts.
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Where to buy the perfume
In 2019, the Dolan Twins, Ethan and Grayson, launched their own fragrances in collaboration with the brand Wakeheart. The two unisex fragrances were sold for $49 each on Wakeheart's website, Wakeheart.com, and reportedly sold out in less than four hours.
The fragrances were created in collaboration with perfumer Guillaume Flavigny of the famed fragrance house Givaudan. Each twin developed their own scent, inspired by their own scent memories. Grayson's fragrance contains notes of cool rain and lychee, while Ethan's fragrance is a blend of sweet and fresh scents, including silky almond and toasted vanilla.
The fragrances were initially announced on the twins' social media accounts, where they also revealed pricing information and photos of the products. The twins have a large online presence, with 40 million subscribers across social media platforms and 10 million subscribers on their YouTube channel alone.
If you are interested in purchasing the Dolan Twins' fragrances, you can try looking for them on resale platforms such as Mercari, or you can refer to unboxing videos and reviews on YouTube to find more information about the pricing and availability of the fragrances.
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Wakeheart Enterlight Collection
The Dolan Twins, Ethan and Grayson, launched their first fragrance collection with Wakeheart in 2019. The two gender-neutral scents, one created by each of the twins, were sold for $49 each. The fragrances are inspired by the twins' scent memories and their own personalities.
Grayson's fragrance contains notes of cool rain and lychee, while Ethan's comprises silky almond and toasted vanilla, along with coffee blossom. Ethan described his fragrance as encapsulating all his favourite scents, blending sweet and fresh fragrances from around the world.
The Wakeheart brand was founded by Kevin Gould and his partners at Kombo Ventures, with the aim of attracting a Gen Z and Millennial audience through data-driven influencer collaborations. The company has three core divisions: a talent management arm, a strategic creative agency, and a brand incubator.
The Enterlight Collection, the Dolan Twins' second fragrance line with Wakeheart, was released on January 31, 2020, and was available on the brand's website, Wakeheart.com. The collection continues the brand's focus on creating unisex scents that capture people, places, and memorable moments.
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Dolan Twins' signature fragrances
The Dolan Twins, Ethan and Grayson, launched their first fragrance collection in 2019. The twin duo collaborated with a new Gen Z and millennial-targeted fragrance brand called Wakeheart to release two signature unisex fragrances. The twins, who have amassed 40 million subscribers across social media, have always loved fragrances and the memories associated with them. They wanted to create fragrances for their fans who have been with them since the beginning of their journey.
Ethan and Grayson each dropped their own scent, based on their likes and personalities. Grayson's fragrance contains notes of cool rain and lychee, while Ethan's comprises silky almond and toasted vanilla. The fragrances are inspired by their own scent memories and are meant to be a combination of sweet and fresh scents from around the world. Both twins were heavily involved in the development process, working alongside perfumer Guillaume Flavigny of the famed fragrance house Givaudan.
The fragrances were priced at $49 and were sold on Wakeheart's website, Wakeheart.com. They reportedly sold out in less than four hours. Wakeheart was founded by Kevin Gould and his partners at Kombo Ventures, with the aim of putting the fun back into fragrance and attracting a younger audience through data-driven influencer collaborations.
In 2020, the Dolan Twins and Wakeheart released their first stand-alone collection, the Enterlight Collection, which is also available on the brand's website.
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Dolan Twins' fragrance brand
The Dolan Twins, Ethan and Grayson Dolan, are not just popular YouTubers—they are also fragrance moguls. In 2019, the twins launched their fragrance brand in collaboration with a new Gen Z and millennial-targeted fragrance company called Wakeheart. The Dolans created two signature unisex fragrances, with each twin developing their own scent. The fragrances were reportedly sold out in "a little less than four hours".
Ethan and Grayson were heavily involved in the development process, with scents inspired by their own scent memories. Grayson's fragrance contains notes of cool rain and lychee, while Ethan's comprises silky almond and toasted vanilla, with additional notes of coffee blossom. The fragrances are priced at $49 each.
The twins shared that they have always loved fragrances and the memories and experiences associated with them. They wanted to create a fragrance for their fans who have been with them since the beginning of their journey. The brand, Wakeheart, was founded by Kevin Gould and his partners at Kombo Ventures, with the aim of putting the fun back into fragrance and attracting a younger audience through data-driven influencer collaborations.
The Dolan Twins' second fragrance collection, the Enterlight Collection, was released in 2020 and is also available on the brand's website, Wakeheart.com.
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Frequently asked questions
The Dolan Twins' perfume was available on the brand's website, Wakeheart.com.
The Dolan Twins' perfume was launched in 2019.
The Dolan Twins' fragrances are called the Wakeheart Enterlight Collection.
Grayson’s fragrance contains notes of cool rain and lychee, while Ethan’s comprises silky almond and toasted vanilla.
The Dolan Twins' perfumes were priced at $49.
