Lance Carson
The Dolan Twins, Ethan and Grayson, expanded their digital business by launching a direct-to-consumer fragrance company, Wakeheart, in 2019. The company was co-founded by Kevin Gould and his team at Kombo Ventures, a talent management firm, strategic creative agency, and brand incubator. The twins launched two gender-neutral scents, which sold out within four hours. The fragrances can be purchased on the company's website.
| Characteristics | Values |
|---|---|
| Brand | Wakeheart |
| Founders | Ethan and Grayson Dolan, Kevin Gould |
| Launch Date | July 2019 |
| Scents | Two gender-neutral scents, three-scent collection named Enterlight |
| Retail Price | $49 |
| Where to Buy | Directly on the company's website |
| Notes | Vanilla, coffee blossom, almond, pink pepper, cool rain, lychee |
Explore related products
What You'll Learn
The Dolan Twins' fragrance brand, Wakeheart
The Dolan Twins, Ethan and Grayson, launched their direct-to-consumer fragrance brand, Wakeheart, in 2019. The brand was created in collaboration with Wakeheart co-founder Kevin Gould and his team at Kombo Ventures, a talent management firm, strategic creative agency, and brand incubator. The initial launch included two gender-neutral scents, with the duo later releasing a second collection, Enterlight, which featured three fragrances.
Ethan's signature scent is described as a sweet and inviting fragrance with notes of coffee blossom, silky almond, vanilla, and pink pepper. The perfume is reminiscent of walking into a cafe on a crisp autumn day, with the scent of coffee, sugar, cream, and fresh pastries lingering. The packaging is minimalist and cute, featuring a sea turtle charm on a purple string.
Grayson's signature scent, on the other hand, is a crisp and refreshing fragrance with hints of cool rain and lychee. It radiates purity and tenacity, reflecting Grayson's belief in the importance of maintaining a clean and pure aura. The scent is described as more fresh and masculine, leaning towards a nice laundry detergent scent.
Wakeheart's products are sold directly on their website, with the initial collection selling out within four hours. The brand has attracted a wide audience, particularly among women aged 17 to 19, and has become a trending way for influencers to profit from their digital brands. In addition to fragrances, Wakeheart also offers scented candles and bath bombs, providing a holistic brand experience.
Kim Kardashian Fragrance: Where to Buy the Scent
You may want to see also
Explore related products
The Ethan Dolan signature scent
The packaging of the perfume is minimalist and elegant, with a cute sea turtle charm hanging from a purple string, adding a whimsical touch. The fragrance is designed to be sprayed on pressure points and reapplied throughout the day as needed, ensuring that you remain enveloped in its captivating aroma.
The Dolan Twins, Ethan and Grayson, have built an immense following across social media, particularly on YouTube, where they have amassed 10.6 million subscribers. Their passion for fragrance led them to create Wakeheart, a brand that reflects their interests and allows them to connect with their audience in a new and exciting way.
Ilia: Fragrance-Free Beauty for Sensitive Skin
You may want to see also
Explore related products
$25
The Grayson Dolan signature scent
Grayson Dolan himself said, "I’ve always found importance in keeping yourself clean. Whether that be physically, dietarily, mentally, or just keeping your aura pure and true to you, I believe that a clean lifestyle can generate a confident attitude. When I designed my fragrance, I thought of all the different smells and scents that surround a clean and refreshed vibe. Through months of amelioration, we were able to create what I would now consider my favorite scent."
Wakeheart is a fragrance brand created by former YouTube duo The Dolan Twins. They sell scented candles, bath bombs, and fragrances. The company name was inspired by a road that connects and leads up the northern beaches of Sydney, Australia, one of the Dolan brothers' favorite places.
Creating Fragrant Bath Salts: Oil-Based Aromatics
You may want to see also
Explore related products
Wakeheart's website
Welcome to Wakeheart, the fragrance brand created by the Dolan Twins.
The Dolan Twins, Ethan and Grayson, launched Wakeheart in 2019 as a direct-to-consumer fragrance company. The brand's name was inspired by a road that leads up to the northern beaches of Sydney, one of the twins' favourite places. With the help of Wakeheart co-founder Kevin Gould and his team at Kombo Ventures, the duo released two gender-neutral scents. The first collection sold out within four hours, with over 20,000 units sold.
The first scent, Grayson Dolan's signature, is a crisp and refreshing fragrance with hints of cool rain and lychee. Grayson describes his fragrance as evoking a "clean and refreshed vibe". The perfume is designed for women and men and has top notes of vanilla, coffee blossom, almond and pink pepper.
The second scent, Ethan Dolan's signature, is a sweet and inviting fragrance with facets of coffee blossom, silky almond, and toasted vanilla. This scent has been likened to YSL Black Opium but with a unique twist.
Wakeheart's second launch, the Enterlight collection, features three scents, each retailing for $49.
You can purchase Wakeheart's fragrances directly on the company's website.
The Mystery of Oriental Fragrances: Spicy, Woody, and Musky Notes
You may want to see also
Explore related products
IPSY Shop
The Dolan Twins, Ethan and Grayson, have expanded their digital business by launching a direct-to-consumer fragrance company, Wakeheart. The company was founded in 2019 with the help of Wakeheart co-founder Kevin Gould and his team at Kombo Ventures. The twins have a passion for fragrance and say they never leave the house without spraying on a scent.
The IPSY Shop features both of the twins' signature scents. Ethan's fragrance is described as sweet and inviting, with facets of coffee blossom, silky almond, and toasted vanilla. Grayson's scent, on the other hand, is a crisp and refreshing fragrance with subtle hints of cool rain and lychee. Both fragrances are gender-neutral and can be worn by anyone.
To apply the fragrances, it is recommended to spray them on your pressure points and reapply throughout the day as needed. The packaging is minimalist, clean, and cute, and it comes with a sea turtle charm on a purple string. The fragrances retail for $49 each, and you can purchase them directly from the Wakeheart website or through the IPSY Shop.
In addition to their fragrances, Wakeheart also offers scented candles and bath bombs, providing a range of self-care and sensory experiences for consumers. The company's name was inspired by a road leading up to the northern beaches of Sydney, Australia, one of the twins' favourite places.
The Art of Fragrance: How Our Nose Perceives Scents
You may want to see also
Frequently asked questions
The fragrances are sold directly on the company's website, Wakeheart.
The fragrances are called Wakeheart, with one fragrance per twin. The names of the individual fragrances are the Grayson Dolan Signature Scent and the Ethan Dolan Signature Scent.
It is a crisp, refreshing fragrance with subtle hints of cool rain and lychee.
It is a sweet, inviting fragrance with facets of coffee blossom, silky almond, and toasted vanilla.
The fragrances retail for $49 each.
