
New York City is a fragrant mecca, with a high concentration of perfumeries, flagship stores, and boutiques. While some of these stores offer niche and high-end fragrances, there are also plenty of places to find cheap perfume. One such place is the New London Pharmacy, which has been described as a perfume paradise with enthusiastic staff who are happy to help customers find their perfect scent. Another option is the unique shop that sells various fragrance products, including their own line of perfumes, oils, makeup, and more, all at a fraction of the cost. For those looking to create their own unique scent, Olfactory NYC offers a custom blending experience, allowing customers to design a perfume that suits their preferences and personality.
| Characteristics | Values |
|---|---|
| Number of stores | 25 |
| Areas | Manhattan, Brooklyn, West Village, Lower East Side, Mulberry Street, SoHo, Chelsea, East Village, Midtown East, Midtown West, Union Square, Upper East Side, Upper West Side, Hudson Yards, Financial District |
| Store names | Aedes de Venustas, Olfactory NYC, Bergdorf's, Saks, Lafco, Malin+Goetz, The New London Pharmacy, Bond No. 9, Osswald, Trudon, Aveda, Bath & Body Works, Sylvie Ganter and Christophe Cervasel, Floris |
| Other features | High-end and low-end labels, niche fragrances, custom blending, oldest brand, hair and skin care products, grooming products for men, free samples, online shopping |
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What You'll Learn

Brooklyn's perfume shopping district
Brooklyn, specifically Williamsburg, has emerged as a full-fledged shopping destination and New York's new fragrance district. With a population of 2.577 million, it was only a matter of time before Brooklyn became a serious fragrant destination.
D.S. and Durga were the first to recognize the neighbourhood's potential, opening their uber-chic Williamsburg boutique in 2020. Since then, they have been joined by the likes of Credo, Malin & Goetz, and Olfactory NYC. The recent opening of Hermès boutiques in the area has only added to its reputation as a new fragrance hub, with rumours that Tom Ford and Gucci will soon set up shop.
To get to Brooklyn's perfume shopping district, take the L train from Union Square Subway (14th Street) to Bedford Avenue, the first stop in Brooklyn.
Brooklyn is home to a range of perfume stores, from high-end boutiques to smaller retailers where you can create your own unique scent. One such store is Olafactory, where customers can create their own fragrances. Another is Osswald, a niche perfume store with a fantastic selection. For those looking to support local businesses, the Brooklyn Perfume Company offers a range of fragrant and high-quality products, including hand sanitizers, body oils, and eaux de parfum in seven different scents.
Brooklyn's emergence as a fragrance district means that perfume enthusiasts no longer need to trek to Manhattan for their scent fix. With a growing number of options, Brooklyn is now a go-to destination for all your perfume needs.
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Department stores
Saks is another department store that has recently revamped its fragrance offerings, including DIY scents and heavy hitters.
There is a lot of overlap between what is carried at Sephora and department stores, and the prices are the same for the same product, with no mark-up. Tom Ford, Gucci, Marc Jacobs, Balenciaga, Dior, and Nest will all be the same prices at Sephora as they are at Saks and Bergdorf Goodman. However, not every Sephora has as large a perfume section as Bergdorf's.
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Niche perfume stores
New York City is home to a plethora of perfumeries, including flagship stores for niche brands and boutiques. Here are some niche perfume stores in the city:
Osswald
Osswald, located on Mulberry Street, is the New York outpost of a legendary Swiss perfumery. It showcases a spectacular collection of niche fragrances, including Phaedon, Huitième Art, MDCI, Pro Fumum, Arquiste, and Francis Kurkdjian. The store also features a backlit 'altar' to perfumery, displaying hundreds of luxury samples collected by the owner. Osswald's sleek, clinical, and dazzlingly-lit interior creates an elegant shopping experience.
Aedes de Venustas
Aedes de Venustas, meaning "temple of beauty" in Latin, is a niche perfume boutique in the Lower East Side. Founded in 1995 by fragrance lovers Karl Bradl and Robert Gerstner, the store specialises in bringing high-end European scents to the United States. They offer a wide range of niche and haute lines, including Maître Parfumeur et Gantier and Thirdman. The store's aesthetic is reminiscent of a pre-revolutionary French courtesan's boudoir, adorned with fresh flowers and scented candles.
Bergdorf's
Bergdorf's is a department store that has received a special mention for its olfactory-dedicated upgrades as part of their BG 20/20 plan. It features a dedicated Hermes fragrance counter, offering a variety of designer fragrances to its customers.
MiN New York
MiN New York, with its dark, library-esque interior, provides a unique contrast to the bright and sleek Osswald. They offer a range of carefully curated scents, candles, and skincare products. MiN encourages customers to explore their senses and find fragrances that truly resonate with them.
Bigelow Chemists
Bigelow Chemists, located at 414 6th Ave, is a basement perfumery that helped pioneer the introduction of niche fragrances to New York. They offer their own long-lasting perfume oils, including single notes like Freesia, Amber, Magnolia, and Lily of the Valley. The knowledgeable and charming staff are always happy to assist customers in finding their perfect scent.
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Flagship stores
New York City has a plethora of flagship stores for perfume lovers. The city's downtown area, in particular, boasts a high concentration of flagship stores for niche perfume brands.
Aedes de Venustas
The name of this West Village store translates to "temple of beauty" in Latin. Founded in 1995 by fragrance lovers Karl Bradl and Robert Gerstner, the store moved to the Lower East Side in 2018 and stocks over 50 niche and haute perfume lines, including Maître Parfumeur et Gantier and Thirdman.
Osswald
This sleek, dazzlingly-lit boutique is the New York outpost of a legendary Swiss perfumery. Osswald offers a spectacular collection of niche fragrances, from Phaedon to Huitième Art, MDCI to Pro Fumum, Arquiste, and Francis Kurkdjian. The store also features a backlit 'altar' to perfumery, showcasing hundreds of luxury samples collected by the owner.
Bond No. 9
With over 60 interpretations of New York City streets, Bond No. 9 offers a unique fragrance experience. Their colourful store in the East Village hosts frequent fragrance soirées, inviting VIP customers to sink into wingback chairs and sip on a selection of teas while their in-house Master Blender, James Slaba, custom-blends a fragrance.
Olfactory NYC
Olfactory NYC is a highly recommended perfume store, offering a custom blending experience.
Frederic Malle
Frederic Malle's second New York City boutique in the West Village offers a unique shopping experience. Sales associates, referred to as "matchmakers," aim to understand the motivation behind your fragrance purchase before recommending a scent. Each order comes with seven complimentary samples, allowing you to explore a range of fragrances.
The New London Pharmacy
Located in Downtown New York, The New London Pharmacy is a unique perfume destination that takes the fear out of fragrance shopping. With enthusiastic staff, this store offers a range of fragrances alongside other beauty and wellness products.
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Perfumery boutiques
New York City is home to a plethora of perfumeries, from flagship stores for niche brands to perfumery boutiques.
Aedes de Venustas
Aedes de Venustas, which translates to "temple of beauty" in Latin, is a West Village shop founded by fragrance lovers Karl Bradl and Robert Gerstner in 1995. The store, which moved to the Lower East Side in 2018, offers over 50 niche and haute lines, including Maître Parfumeur et Gantier and Thirdman.
Osswald
Osswald, located on West Broadway, is the New York outpost of a legendary Swiss perfumery. The store offers a spectacular collection of niche fragrances, including Phaedon, Huitième Art, MDCI, Pro Fumum, Arquiste, and Francis Kurkdjian. One side of the store is dedicated to high-end skincare, while behind the counter is a backlit altar to perfumery, featuring hundreds of luxury samples.
Olfactory NYC
Olfactory NYC is a perfumery that offers a custom blending experience, allowing customers to create a fragrance that is uniquely theirs.
Bond No. 9
Bond No. 9 offers over 60 interpretations of New York City, with scents dedicated to various neighbourhoods such as Park Avenue, Broadway Nite, Nouveau Bowery, High Line, and Nuits de NoHo. The store also hosts frequent fragrance soirées, where VIP customers can relax in wingback chairs and enjoy a cup of tea while their custom fragrance is blended.
The New London Pharmacy
The New London Pharmacy is a unique perfume destination located in Downtown New York. What started as a simple pharmacy has transformed into a fragrance paradise, offering a wide range of perfumes and enthusiastic staff to guide your scent journey.
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Frequently asked questions
There are a few options for purchasing cheap perfume in New York City. Some stores that offer discounted fragrances include The New London Pharmacy, Osswald, and Olfactory NYC. In addition, you can find affordable perfume options at department stores such as Bergdorf's and Saks. Brooklyn, specifically Williamsburg, has also emerged as a new fragrance district with various options for cheap perfume.
Olfactory NYC offers a custom blending experience that allows you to create a signature scent.
The New London Pharmacy offers a wide range of beauty products, including makeup, skincare, hair care, and more, in addition to cheap perfume.
Osswald, located in New York City, is known for its sleek and dazzling ambiance, showcasing a spectacular collection of niche fragrances from various brands.
Osswald and Olfactory NYC are both praised for their knowledgeable staff who can guide you in finding the perfect fragrance.











































