London's Best Cheap Perfume Shops

where to buy cheap perfume in london

London is a hub for perfumeries, with a wide range of options for both niche and designer perfumes. While the city is not particularly known for cheap perfumes, there are still some affordable options available. Perfume Direct, for example, offers a range of designer perfumes for women and men at discounted prices. Similarly, Perfumez Direct offers branded designer perfumes and cosmetics for less than the RRP. For those looking to explore niche brands, Jovoy, located on Conduit Street, offers a range of rare perfumes and a try-me service. Other niche perfumeries include Penhaligon's Covent Garden Piazza, Ormonde Jayne, and Roja Parfums. For those seeking a bargain, it may be worth checking out sales at larger stores such as Harrods, Selfridges, and Harvey Nichols, or exploring smaller pharmacies for old stock.

Characteristics Values
Type of store Online, independent, niche, designer, luxury, flagship, boutique, department store
Price Cheap, discounted, affordable, low, below RRP, interest-free
Payment methods Clearpay, Klarna, card, buy now pay later
Number of brands 76, nearly 130, A-Z of brands
Services Try-me, free sample, free standard delivery, click and collect
Location Conduit Street, Jermyn Street, St James's, Belgravia, Covent Garden Piazza, Old Bond Street, Piccadilly Arcade, Burlington Arcade, Royal Arcade
Notable features Raw materials, perfumer, olfactory families, oldest store, royal warrant, Spanish dark mahogany cabinets, glasswork, replica of Paris store, giant blue rabbit statue
Brands Calvin Klein, Paco Rabanne, Issey Miyake, DKNY, Hugo Boss, Gucci, Ariana Grande, Mugler, Marc Jacobs, Dior, Tom Ford, Viktor & Rolf, Hermès, Maison Margiela, Penhaligon's, Roja Parfums, Marc-Antoine Barrois, Arabian Oud, Ormonde Jayne, Floris, Les Senteurs, Jo Malone, Jovoy

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High street shops

When it comes to high street shops, there are several options for purchasing cheap perfume in London. One popular option is to visit the large department stores, such as Harrods, Selfridges, or Harvey Nichols, during their sales periods. These stores often carry a wide range of perfume brands and may offer discounts or promotions.

Another high street option is to explore the perfume sections of pharmacies and health and beauty retailers, such as Boots or Superdrug. These stores often stock a variety of perfume brands at more affordable price points.

For those seeking a more traditional perfume shopping experience, London is home to several iconic fragrance boutiques. Penhaligon's, located in Covent Garden Piazza, is known for its opulent and regal design, featuring sparkling glass bottles and vibrant floral decorations. Another historic option is Floris, established in 1730 in St James's. With a flagship store on Jermyn Street, Floris has a long-standing reputation and has been a favourite of royalty, celebrities, and notable figures throughout history.

Les Senteurs in Belgravia is London's oldest independent perfumery, renowned for its stunning fragrances and window displays adorned with flowers and fairy lights. For those interested in oriental fragrances, Arabian Oud in London specializes in incense, orientals, and oil perfumes, offering customers an exotic olfactory journey.

Lastly, Ormonde Jayne, located in the Royal Arcade on Old Bond Street, is a niche perfumery that captures the quality of English craftsmanship and the art of French perfumery.

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Online retailers

If you're looking for cheap perfume in London, there are several online retailers offering competitive prices on luxury fragrances.

Perfume Direct, for example, offers a wide range of women's discount perfumes, men's aftershaves, and gift sets at low prices. They stock designer brands such as Calvin Klein, Paco Rabanne, Issey Miyake, and DKNY, as well as new releases. Perfumez Direct, a similar website, is also recommended by customers for its pricing and delivery speed.

Perfume Price is another online retailer specialising in affordable designer perfumes. They offer a wide range of luxury fragrances at unbeatable prices, including classic perfumes and new arrivals, catering to all preferences and budgets. They guarantee fast and reliable delivery across the UK.

The Perfume Shop, voted Fragrance Foundation Online Retailer of the Year for five years, offers free standard delivery to its VIP members and a "Try Me" option, where you can receive a free sample of a product before opening your order. They also offer a buy now, pay later option with Klarna.

With these online retailers, you can explore a variety of fragrances, compare prices, and enjoy the convenience of home delivery when purchasing cheap perfume in London.

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Luxury department stores

London is a haven for fragrance enthusiasts, with a plethora of luxury department stores offering a unique and exclusive perfume shopping experience.

Selfridges

Selfridges is a famous department store in central London, standing tall in the bustling Oxford Street. It offers a wide range of products, including perfumes from various brands.

Liberty London

Liberty London, with its stately Tudor-style, panelled building, offers a joyous and innovative shopping experience. Located in the heart of the city, it houses a perfumery with an eclectic mix of luxurious fragrances.

Harrods

Harrods in Knightsbridge is an iconic department store known for its unparalleled perfume shopping experience. It has three dedicated areas for perfumes, including the exclusive Salon de Parfums, offering a wide range of fragrances from different brands.

Jo Malone

Jo Malone is a well-known perfume brand with multiple stores across London, including a flagship store on Sloane Square. They offer luxurious scents and elegant packaging, making it a popular destination for scent enthusiasts.

Jovoy

Jovoy, located in Mayfair, boasts an impressive collection of perfumes from over 60 notable houses. The knowledgeable staff guide customers through their collection, which includes their own scents and perfumes from other renowned brands.

These luxury department stores offer a unique perfume shopping experience, with knowledgeable staff, a wide range of brands, and exclusive fragrances, making them ideal destinations for those seeking a special scent in London.

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Independent boutiques

London is home to many iconic fragrance boutiques, making it a great place to shop for niche and designer perfumes. Here are some of the best independent boutiques to visit for a unique perfume-buying experience:

Penhaligon's Covent Garden Piazza

Penhaligon's is a British perfume house that was established in 1975. Their flagship store, located in London's West End, is a beautiful space with theatrical elements and classic British design. The store is lined with sparkling glass bottles and vibrant floral decorations, lit by a stunning chandelier. It offers a sensorial, apothecary-like experience that any fragrance enthusiast will love.

Floris

One of the oldest perfume stores in London, Floris was established in 1730 by Juan Famenias Floris. The brand has a rich history and has been a favourite of royalty, including King George IV, Princess Diana, and Winston Churchill. The Floris flagship store on Jermyn Street, located at 89 Jermyn Street, St. James's, honours timeless British architectural designs. It features exquisite Spanish dark mahogany cabinets and beautiful glasswork. Floris offers a range of scent profiles to choose from.

Les Senteurs

Nestled in the heart of Belgravia, Les Senteurs is London's oldest independent perfumery. Known for its stunning fragrances and window displays, the shop often decorates its exterior with flowers and fairy lights. Les Senteurs offers a unique and intimate perfume-buying experience.

Arabian Oud

Arabian Oud is the world's largest supplier of oriental fragrances, specialising in incense, orientals, and oil perfumes. The brand combines tradition with creativity, showcasing a wide variety of perfumes in its store. Their employees are trained to help customers find their perfect fragrance, offering a luxurious olfactory journey.

Jovoy

Jovoy, a Parisian perfume house, landed in London in 2017, bringing with it a range of rare and decadent perfumes. With 76 brands on its shelves, Jovoy invites visitors to select a scent based on raw materials, perfumers, and olfactory families. They also offer a "try-me" service, allowing customers to test different scents before purchasing.

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Niche fragrance specialists

London is home to a plethora of niche fragrance specialists, each offering a unique and curated selection of perfumes from around the world. These specialists provide an alternative to the mainstream, housing rare and unique fragrances that cater to those seeking something special.

One such renowned specialist is Les Senteurs in Belgravia. Established in 1984, Les Senteurs is one of London's oldest independent perfumeries, housing a carefully curated collection of over 250 niche and hard-to-find fragrances. The boutique offers a unique and intimate shopping experience, with knowledgeable staff providing expert guidance to help customers find their signature scent. Les Senteurs also boasts an extensive collection of vintage perfumes, including rare and discontinued fragrances, making it a true haven for perfume connoisseurs.

Located in the heart of Mayfair

Frequently asked questions

There are a few options for buying cheap perfume in London. You could try a large retailer like Boots or Superdrug, or look in small, independent pharmacies for old stock. Online, you can try Perfume Direct, Perfumez Direct, or The Perfume Shop.

Floris is one of the oldest perfume stores in London, established in 1730 and frequented by the likes of Marilyn Monroe, Princess Diana, and Winston Churchill. Other famous perfume stores in London include Penhaligon’s Covent Garden Piazza, Roja Parfums, and Marc-Antoine Barrois.

Les Senteurs in Belgravia is London’s oldest independent perfumery. Arabian Oud, which specialises in incense, orientals, and oil perfumes, is regarded as the world’s largest supplier of oriental fragrances. Ormonde Jayne, located in the Royal Arcade on London’s Old Bond Street, was a watershed moment in British niche perfumery.

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