Singapore's Best Places To Buy Aroma Truffle Chips

Aroma Truffle is a made-in-Singapore brand of truffle-flavoured chips that was conceptualised in 2018 by three brothers: Kenny Chan, Johnathan Chan, and Kayson Chan. The brand's flagship store is located in Chinatown Point Mall, with four other outlets in Singapore, including VivoCity and Jewel Changi Airport. Aroma Truffle's unique selling point is its use of real Italian Black Summer Truffles in its chips, which are sourced directly from farms in Spoleto, Italy. The chips also contain other fine ingredients such as parsley, sea salt, and olive oil, creating a sophisticated flavour profile. Priced at S$10 per bag, Aroma Truffle chips are available in various flavours, including Original, Honey Dijon, and Parmesan Cheese.

Aroma Truffle's first flagship store in Singapore

Aroma Truffles: Singapore's First Flagship Truffle Chip Store

Aroma Truffle is a made-in-Singapore brand that was conceptualised in 2018 by three brothers, Kenny, Johnathan, and Kayson Chan. The trio founded the company with the aim of bringing sophisticated gourmet food inspired by Italian culture to Singapore. They experimented with bold flavours and successfully created truffle-flavoured chips with generous bits of real Italian Black Summer Truffles.

In early April 2019, Aroma Truffle opened its first flagship store at Chinatown Point Mall in Singapore. The store is a humble-sized joint that offers three flavours of truffle chips: Original, Parmesan Cheese, and Honey Mustard. Each bag is priced at $10, making it a high-end snack option. However, Aroma Truffle justifies its price point by using high-quality ingredients sourced directly from a truffle farm in Spoleto, Italy.

The Chan brothers' hard work and dedication paid off, as they sold more than 100,000 bags of their signature wavy-cut truffle chips within the first year of their launch. They have since expanded to four other outlets in Singapore and also sell their products online and at leading supermarkets such as Cold Storage and FairPrice.

Aroma Truffle continues to innovate and introduce new truffle-themed products, including truffle butter and truffle seasoning. They aim to make premium ingredients like truffles more accessible to people and disrupt the snack industry with their unique and delicious offerings.

If you're looking to indulge in some luxurious truffle chips, be sure to visit Aroma Truffle's first flagship store in Chinatown Point, Singapore. With its strong aroma and indulgent flavours, it's the perfect snack for your next movie night or special occasion.

Aroma Truffle's Chinatown Point store

Aroma Truffle's first flagship store is located in Chinatown Point, Singapore. Founded by three brothers, Kenny, Johnathan, and Kayson Chan, Aroma Truffle is inspired by Italian culture and cuisine. The store specialises in truffle-flavoured chips, made with authentic Italian black summer truffles sourced directly from farms in Spoleto, Italy.

The Chinatown Point store opened in April 2019, following a successful soft launch in July 2018. Since then, Aroma Truffle has expanded to four other outlets across Singapore, as well as internationally. The brand prides itself on creating sophisticated gourmet snacks with bold flavours, adding a modern twist to the conventional potato chip.

The flagship store is a humble-sized joint, stocking three signature flavours: Original, Parmesan Cheese, and Honey Mustard. Each bag is priced at $10, making it a premium snack. The chips are hand-cooked and packed with generous bits of Italian black summer truffles, emitting a strong aroma from the moment the bag is opened. The recipe also includes parsley, dill, garlic, sea salt, herbs, and olive oil, creating a synergistic enhancement of appearance, fragrance, and flavour.

In addition to their signature truffle chips, Aroma Truffle is committed to introducing more truffle-themed products, such as truffle butter and truffle seasoning. This allows customers to create their own truffle-inspired dishes and elevate their snacking experience. The brand has also experimented with other truffle creations, such as truffle mooncakes, which launched in August 2019 and sold out completely.

Aroma Truffle's Jewel Changi Airport store

Aroma Truffles Jewel Changi Airport store

Aroma Truffle is a gourmet snack brand that was founded in 2018 by three brothers, Kenny, Johnathan, and Kayson Chan. The brand's signature product is its truffle-flavoured chips, which contain generous bits of real Italian Black Summer Truffles sourced directly from farms in Spoleto, Italy. The chips also feature other fine seasonings like parsley, sea salt, and olive oil, creating a sophisticated flavour profile that has earned them the title of the "World's Strongest Truffle Brand".

The brand has since expanded its product line to include various truffle-infused creations, such as truffle butter, truffle popcorn, and truffle condiments like truffle oil, truffle butter, truffle honey, and truffle mayonnaise.

The Aroma Truffle store in Jewel Changi Airport is one of their retail locations in Singapore. The store is located at 78 Airport Boulevard #02-219, Singapore 819666, and is open daily from 10 am to 10 pm.

At this location, customers can purchase the full range of Aroma Truffle products, including their signature truffle chips in various flavours. The chips are available in two sizes: 45g and 100g. The smaller size is perfect for those who want to try the chips without committing to a larger bag, while the larger size is ideal for sharing or indulging in at home. The flavours available at the Jewel Changi Airport store include:

• Original
• Smoked Hickory
• Parmesan Cheese
• Spicy Lime
• Honey Dijon
• Fiery Mala

In addition to the chips, the store also offers other unique truffle products, such as:

• Black Truffle Popcorn in Original and Messy Choco flavours
• Trufflicious Gift Boxes containing 5 x Truffle Potato Chips or Black Truffle Popcorn
• Pillow Pouch Collection with a variety of truffle chips and popcorn
• Premium Solid Gift Box - Copper Edition
• Mixed Mini-Size Truffle Gift Box

The Aroma Truffle brand has received endorsements from celebrities like Korean actor Song Joong-ki and singer Jung Yong-hwa, as well as Taiwanese actress Karen Hu. The brand has also been featured in various media outlets, including oo-foodielicious and Vulcan Post.

With their intense truffle aroma, indulgent flavour, and unique ingredients, Aroma Truffle's products offer a true Italian truffle experience in the heart of Singapore. The Jewel Changi Airport store provides a convenient location for travellers and locals alike to discover and enjoy these gourmet treats.

Aroma Truffle's VivoCity store

Aroma Truffles is a gourmet snack brand that was founded in 2018 by three brothers—Kenny, Johnathan, and Kayson Chan. The brand's signature product is its truffle-flavoured chips, which contain generous bits of real Italian Black Summer Truffles. In addition to their chips, Aroma Truffles also offers a range of other truffle-themed products, including truffle butter and truffle seasoning.

The Aroma Truffles VivoCity store is located at 1 Harbourfront Walk #B2-06A, VivoCity, Singapore 098585. The store is open daily from 11am to 9pm.

At the VivoCity store, you will find Aroma Truffles' signature truffle chips in a variety of flavours, including Original, Honey Dijon, and Parmesan Cheese. Each bag of chips is priced at S$10 and contains either 45g or 100g of chips, depending on the flavour. In addition to their classic flavours, the store also offers limited-edition flavours such as Fiery Mala, Smoked Hickory, and Spicy Lime.

In addition to their chips, the VivoCity store also offers a range of other Aroma Truffles products, including their Black Truffle Popcorn, available in Original and Messy Choco flavours, and their Trufflicious Gift Boxes, which contain a variety of truffle chips and popcorn. For those who want to explore beyond snacks, the store also offers truffle condiments such as White Truffle Oil, Black Truffle Butter, and Black Truffle Mayonnaise.

Aroma Truffle's online store

Aroma Truffles Online Store

Aroma Truffle is a made-in-Singapore brand that was conceptualised in 2018 by three brothers—Kenny, Johnathan, and Kayson Chan. The brand prides itself on its authentic truffle chips, which are made with fragrant black summer truffles sourced directly from farms in Spoleto, Italy.

Online Shopping

You can shop for Aroma Truffle products on their website, www.aromatruffle.com. The website offers a wide range of truffle products, including:

• Black Summer Truffle Chips in various flavours, such as Original, Parmesan Cheese, Honey Dijon, and more.
• Black Truffle Popcorn, with options like Original and Messy Choco.
• Trufflicious Gift Boxes, containing either 5 x Truffle Potato Chips or Black Truffle Popcorn.
• Truffle condiments, such as Truffle Butter, Truffle Mayonnaise, Truffle Sea Salt, and Truffle Honey.
• Truffle oils, including Black and White Truffle Oil.

The website offers free local delivery on orders over $60, as well as complimentary in-store pick-up. You can also use the code 'WELCOME10' to get 10% off your first purchase.

Retail Locations

In addition to their online store, Aroma Truffle has multiple retail locations in Singapore, including:

• Chinatown Point Mall, 133 New Bridge Road, #01-20, Singapore 059413.
• Jewel Changi Airport, 78 Airport Boulevard #02-219, Singapore 819666.
• VivoCity, 1 Harbourfront Walk #B2-06A, Singapore 098585.

The brand has also expanded internationally and is now available in more than 10 countries worldwide, including Brunei, China, Malaysia, the Philippines, South Korea, Taiwan, and Thailand.

Frequently asked questions