
In the Pokémon Sword and Shield games, incense can be purchased from the Incense Merchant in Hulbury. Hulbury is a town with a variety of shops and restaurants, including a Pokémon Center near the entrance to the town. The Incense Merchant sells a variety of incense for your Pokémon, including Luck Incense, which doubles the money earned after battles if the Pokémon holding it was in battle at least once. The Full Incense can also be purchased from the merchant for ₽5000 and is used for breeding to get Munchlax and also has in-battle effects.
| Characteristics | Values |
|---|---|
| Location | Hulbury |
| Items Sold | Incense, herbs |
| Incense Types | Luck Incense, Full Incense |
| In-Game Cost | Luck Incense: Expensive (₽5000) |
| Effect | Luck Incense: Doubles money earned after battles if held Pokémon was in battle |
| Effect | Full Incense: Delays Pokémon's move to the last spot in a turn's priority order, forcing it to move last |
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What You'll Learn

Incense shop location in Hulbury
In Pokemon Sword and Shield, the Incense Merchant is located in Hulbury. As you enter the town of Hulbury, you will be greeted with scenes of the town's environment and places to explore. Head to the marketplace area on the left and look for the blonde girl near the merchant stalls. Speak to her, and you will be able to purchase various incense for your Pokémon.
The Incense Merchant in Hulbury sells a variety of incense with different effects. For example, the Luck Incense is expensive, but it doubles the money earned after battles if the Pokémon holding it was used in battle at least once. Another example is the Full Incense, which can be purchased for ₽5000. It is a Held Item used for breeding to get Munchlax and also has in-battle effects.
In addition to the Incense Shop, Hulbury also offers a Pokémon Center near the entrance to the town, where you can heal your Pokémon, as well as numerous restaurants and other shops to explore.
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How to get to the shop
To get to the incense shop in Hulbury in Pokemon Sword and Shield, you'll first want to head to the Pokemon Center, which is located right near the entrance to town. From there, make your way into the marketplace area on the left. You'll know you're in the right place when you see some merchant stalls.
Look for a blonde girl and strike up a conversation with her; she'll be able to direct you to the incense shop. If you can't spot her, look for a blonde lady near the merchant stalls—she's the incense merchant, so she'll be able to sell you various incense for your Pokémon.
If you're looking for Luck Incense, be warned that it's expensive! It doubles the money you earn after battles if the Pokémon holding it was out in battle at least once. You can also find Herb Shops in the marketplace area, so be sure to check there if you're looking for Revival Herbs, which revive a fainted Pokémon with full health.
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The effects of Luck Incense
Luck Incense can be purchased at different locations depending on the game. In Pokémon X and Y, they can be purchased at the Coumarine City Incense shop. In Pokémon Omega Ruby and Alpha Sapphire, they are available at the Slateport City Market. In Pokémon Sun, Moon, Ultra Sun, and Ultra Moon, they can be found at the Konikoni City Incense stall. In Pokémon Sword and Shield, players can buy them from the Hulbury Incense Merchant for ₽5000.
Incense also has other uses in the Pokémon universe. For example, certain baby Pokémon that cannot be produced by breeding can be hatched from Eggs if one of the parents holds the corresponding Incense. For instance, if a male Jigglypuff and a female Marill are in the Pokémon Day Care together, they would usually produce Marill Eggs. However, if either of them holds a Sea Incense, they will produce Azurill Eggs instead.
Incense also has in-battle effects and can be used for breeding to get Munchlax. Additionally, there is a variant of Incense in the Pokémon Trading Card Game called Evolution Incense, which was introduced in the Japanese V Starter Sets and later appeared in the Sword & Shield expansion.
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Other items sold in Hulbury
The Incense Merchant in Hulbury sells Full Incense for ₽5000. The stall can be found in the north of the marketplace, located in the southwest of the town.
Hulbury is a small town located in central Galar, based on Liverpool, UK. It is home to the Galar region's Water-type Gym, the Hulbury Stadium, and the Pokémon Center, located near the entrance to Route 5. Other items sold in Hulbury include:
- Herbal medicines, sold at the herb stall located next to the Incense Merchant.
- Seafood, served at the Captain's Table, a seafood restaurant located near the marketplace.
- Train tickets, available from Hulbury Station, located in the northwest of the town.
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Where to heal your Pokémon
In the Pokémon world, healing your Pokémon is crucial to ensure they are in top form for battles and exploration. Here are some ways and places to heal your Pokémon:
Pokémon Centers:
These are dedicated facilities in the Pokémon world that offer various services, including healing your Pokémon. Pokémon Centers are usually located in significant towns and cities within the game. They are equipped with healing machines that can restore your Pokémon's health and cure any status conditions they may have. Simply take your Pokémon to a Pokémon Center, and they will be as good as new!
Healing Items:
Throughout your Pokémon journey, you can acquire healing items that can be used to restore your Pokémon's health and cure status conditions. These items can be purchased from Poké Marts or found throughout your adventures. Berries, for example, can be found in various locations and used to heal your Pokémon. Some healing items can be used from your bag, while others need to be held by your Pokémon. These items are consumed after use, so be sure to stock up when you can!
Pixelmon Healers:
In the Pixelmon mod, healers play a crucial role in restoring your Pokémon's health. These healers can be found in Pokémon Centers or crafted using specific ingredients: four aluminium ingots, three iron ingots, one diamond, and any dye. Right-clicking on a healer will fully restore all Pokémon in your party. Keep in mind that healers can be fragile, so use a pickaxe with Silk Touch to recover any materials if it breaks.
Incense:
While incense is typically associated with breeding Pokémon, certain types can have healing properties. For example, the Evolution Incense, introduced in the Pokémon Trading Card Game, has made its way into the video games. Keep an eye out for incense merchants in Hulbury, where you can purchase incense to aid in breeding and potentially discover those with healing properties.
Remember to utilise these options strategically to keep your Pokémon healthy and ready for any challenges that lie ahead!
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Frequently asked questions
The incense shop is located in the marketplace area on the left as you enter Hulbury. You can access it by chatting with the blonde girl.
The shop sells various types of incense for your Pokémon, which have a variety of effects. For example, Luck Incense doubles the money you earn after battles if the Pokémon holding it was out in battle at least once.
The Luck Incense is expensive, but the cost of other incense types is not specified. Full Incense costs ₽5000 and can be purchased from the Incense Merchant in Hulbury.











































