Antonio Mcgowan
Phlur is an American brand that creates sustainable fragrances. Founded in 2015 by Eric Korman, the former president of global e-commerce for Ralph Lauren, Phlur explores a range of fragrances, from fruity florals to woody citrus scents. The brand has 34 perfumes, with the earliest edition created in 2016 and the newest from 2025. Phlur's fragrances are made in collaboration with renowned perfumers such as Nathalie Benareau, Jérôme Epinette, and Donna Ramanauskas, among others. The perfumes are designed to be layered, creating unique and alluring combinations. Phlur's commitment to sustainability is evident in their collaboration with partners to ensure ecological and deliberate processes in their fragrance creation.
| Characteristics | Values |
|---|---|
| Brand | Phlur |
| Founder | Eric Korman |
| Type of brand | American niche |
| Fragrances | Solar Power, Not Your Baby, Tangerine Boy, Lost Cause, Strawberry Letter, Vanilla Skin, Soft Spot |
| Fragrance notes | Strawberry gariguette, apple blossom, tonka beans, red poppy, tangerine, apple, lemon, black pepper, amber, baby powder |
| Fragrance type | Fruity, floral, woody, citrus |
| Fragrance wear | Blends well into the skin, not overpowering |
| Target audience | Edgy women in their 20s-30s |
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What You'll Learn
Phlur's perfumers
Phlur is an American brand that was founded in 2015 by Eric Korman, the former president of global e-commerce for Ralph Lauren. The brand creates sustainable fragrances that transform everyday moments into memories. Phlur works closely with its partners and perfumers to ensure its products and processes are as ecological and deliberate as possible.
The name Phlur is a play on the French "fleur" and the pH level of the skin. The brand has 34 perfumes in its fragrance base, with the earliest edition created in 2016 and the newest from 2025.
Phlur's fragrances are made in collaboration with leading perfumers such as Nathalie Benareau, Gino Percontino, Jérôme Epinette, Frank Voelkl, and David Apel, among others. These perfumers bring their unique expertise and creativity to craft distinctive scents for Phlur's collection.
For example, Nathalie Benareau, a renowned French perfumer, has created iconic fragrances for other brands before joining Phlur. Her creations for Phlur include unique blends that capture the essence of nature, such as fresh florals or fruity notes, combined with unexpected twists.
Gino Percontino, another master perfumer, contributes his skills to the brand. With a
The collaboration between Phlur and these talented perfumers results in an exquisite range of sustainable fragrances that captivate the senses and offer a unique olfactory experience.
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Sustainability and ethics
Phlur is an American brand that creates sustainable fragrances. The company works closely with its partners to ensure its products and processes are as ecological and deliberate as possible. Founded in 2015 by Eric Korman, the former president of global e-commerce for Ralph Lauren, Phlur explores every corner of the fragrance space, from fruity florals to woody citrus scents.
The fragrances are made to be layered, with interwoven complementary notes that create a sense of harmony. Phlur's perfumes are designed to be worn on the skin and are known for blending well without being overpowering. The brand's target audience appears to be edgy women in their 20s and 30s.
Phlur's commitment to sustainability is evident in its product offerings. For example, their fragrance "Solar Power" is a bright, botanical scent with ambery florals. It evokes a feeling of summertime radiance and a connection to the outdoors. Another fragrance, "Not Your Baby," has a muted, powdery floral fragrance with earthy and milky notes, adding a touch of spice.
The brand also offers unique fragrances such as "Tangerine Boy," a citrus-heavy, androgynous scent with fruit notes like tangerine, apple, and lemon, as well as black pepper and amber. "Lost Cause" is another popular fragrance known for its neutral, fresh cologne scent with a tropical, botanical dry-down.
Phlur's sustainability efforts extend beyond their fragrances. The brand's name, a play on the French word "fleur" and the pH level of the skin, reflects their attention to both the art and science of fragrance-making. With a focus on sustainability and an emphasis on creating memorable fragrances, Phlur has established itself as a niche brand in the fragrance industry.
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Target audience
Phlur is an American fragrance brand that was founded in 2015 by Eric Korman, the former president of global e-commerce for Ralph Lauren. The brand creates sustainable fragrances that transform everyday moments into memories. Phlur works closely with its partners to ensure its products and processes are as ecological and deliberate as possible.
The target audience for Phlur fragrances appears to be primarily women in their 20s to 30s who are looking for unique and memorable scents. The brand's customers are likely to be attracted to the idea of layering different perfumes to create new and alluring combinations. They may also appreciate the brand's focus on sustainability and ecological practices.
While the target audience is mostly female, Phlur also offers androgynous and masculine fragrances that could appeal to a wider range of customers. For example, "Tangerine Boy" is described as a solidly androgynous fragrance with fruit notes like tangerine, apple, and lemon, as well as spicier elements like black pepper and amber. Similarly, "Solar Power" is a bright, botanical fragrance that leans a bit more towards the masculine side but could still appeal to women who prefer fresher, less overpowering scents.
The brand's customers are likely to be open to experimenting with different types of fragrances and may be interested in trying out new scents that are launched by the brand. They may also be influenced by social media trends, as Phlur has been gaining traction on social media platforms, with certain fragrances like "Vanilla Skin" and "Strawberry Letter" becoming fan favourites and selling out multiple times.
Overall, the target audience for Phlur fragrances is likely to be individuals who appreciate high-quality, unique scents that are sustainably produced and offer a range of olfactory experiences, from fruity and floral to woody and citrusy. The brand caters to those who want their fragrance to be a form of self-expression and a way to create lasting memories.
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Popular fragrances
Strawberry Letter, a fruity and earthy fragrance with notes of strawberry gariguette, apple blossom, tonka beans, and red poppy, has also been a hit with customers, selling out multiple times and being marked as a best-seller on the Phlur website. Vanilla Skin is another fragrance that has gained attention, frequently going out of stock.
Phlur fragrances are designed to be layered, allowing wearers to create unique combinations and new alluring blends. The brand, founded by Eric Korman, a former president of global e-commerce for Ralph Lauren, focuses on creating sustainable fragrances that elevate everyday moments into memorable experiences.
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Fragrance notes
Phlur offers a range of fragrances with unique notes that cater to different preferences. One of their fragrances, Solar Power, is described as bright and botanical, with ambery florals at its heart. It leans towards the masculine side, setting it apart from the typical offerings targeted at women in their 20s and 30s. For those who prefer something more androgynous, Tangerine Boy delivers a citrusy burst with notes of tangerine, apple, and lemon, complemented by black pepper and amber. This fragrance evokes childhood memories with its resemblance to the scent of freshly peeled oranges.
If you're seeking something neutral, Lost Cause could be your signature scent. It boasts a fresh cologne scent with a powdery and tropical character, gently drying down to a botanical base. For strawberry lovers, Strawberry Letter is a must-try. It's a fresh and sensual ode to strawberries, featuring notes of strawberry gariguette, apple blossom, tonka beans, and red poppy. This fragrance strikes a perfect balance, as it's crisp and earthy without being overly sweet.
Vanilla Skin, another offering from Phlur, has gained a lot of attention, frequently selling out and leaving customers eager for restocks. Soft Spot is their newest creation, intriguing those who want to explore beyond the typical fruity florals, woody scents, and citrus fragrances that Phlur is known for. Phlur's fragrances are designed to be layered, allowing you to blend new alluring combinations and create your own unique scent.
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Frequently asked questions
Phlur is an American brand that was founded by Eric Korman, the former president of global e-commerce for Ralph Lauren. The brand creates sustainable fragrances that transform everyday moments into memories and works closely with its partners to ensure its products and processes are as ecological and deliberate as possible.
Some popular fragrances from Phlur include Solar Power, Not Your Baby, Tangerine Boy, Lost Cause, and Strawberry Letter.
Phlur fragrances are known for their unique and varied olfactory profiles, ranging from fruity florals to woody citrus scents. They are designed to be layered, allowing wearers to create new and alluring combinations.
Phlur fragrances seem to target edgy women in their 20s to 30s, but the brand offers a wide range of scents that can appeal to a diverse audience, such as the androgynous fragrance Tangerine Boy.
Yes, Phlur fragrances are designed to be long-lasting and have good projection. The brand recommends trying the fragrances on the skin, as they blend well and are not overpowering.
