Polish-German social media personality and businessman Jeremy Fragrance, also known as Daniel Schütz or Daniel Sredzinski, currently lives in Oldenburg, Germany. He previously lived in Los Angeles and Miami.
Characteristics | Values |
---|---|
Full Name | Daniel Schütz |
Birth Name | Daniel Średziński |
Date of Birth | February 5, 1989 |
Nationality | Polish-German |
Current Residence | Oldenburg, Germany |
Previous Residences | Los Angeles, Miami |
Profession | Social Media Personality, Businessman |
Known For | Fragrance Reviews, Self-Improvement Advocacy |
Social Media Platforms | TikTok, YouTube, Instagram |
Notable Awards | FiFi Award for Best Perfume Vlog (2018) |
What You'll Learn
Jeremy Fragrance's birthplace and early life
Daniel Schütz, better known as Jeremy Fragrance, was born in Oldenburg, Germany, on February 5, 1989. He was born to Polish immigrants and lived for a short period in the Holzlar district of Bonn.
Schütz, who has described himself as a "self-proclaimed millionaire", is a Polish-German social media personality and businessman. He gained international recognition through his fragrance reviews and currently has millions of followers across social media platforms such as Instagram, TikTok, and YouTube.
Before becoming a fragrance influencer, Schütz pursued a career in entertainment. He took dance lessons and performed in several productions at the Oldenburg State Theater. In 2006, he joined the boy band Part Six under the stage name Jeremy Williams. However, his music career was short-lived, and he later released a solo single, "All of Me," in 2011. He also briefly joined the music project Golden Circle.
In 2014, Schütz shifted his focus to presenting fragrances on YouTube, operating bilingually with German and English channels. He also occasionally makes videos in Polish. With his unique and quirky content style, he has built a dedicated following and won collaborations with major brands.
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His career as a YouTuber and social media influencer
Daniel Schütz, better known as Jeremy Fragrance, is a Polish-German social media personality and businessman. He was born in 1989 in Oldenburg, Germany, to Polish immigrants and has since lived in Los Angeles, Miami, and currently resides in his hometown of Oldenburg.
Schütz began his career as a performer, taking dance lessons at 16 and later joining a school theater group. He also had a brief stint as a member of the casting band Part Six under the stage name Jeremy Williams. After leaving the band, he released a solo music piece called "All of Me" in 2011 and then joined the music project Golden Circle. Alongside his artistic pursuits, Schütz studied industrial engineering and modelled on the side.
In 2014, Schütz shifted his focus to presenting fragrances on YouTube, operating bilingually in German and English. His first video, published on June 2, 2014, compared Jean Paul Gaultier's "Le Male" to Paco Rabanne's "1 Million." Within two and a half years, Amazon paid him over $5,000 for his fragrance reviews. Schütz's unique style and charismatic presence quickly gained traction, with one of his early videos achieving over two million views.
In 2018, his video "5 Reasons to Wear Fragrances" won the FiFi Award for the best perfume vlog from The Fragrance Foundation. The same year, he launched a successful Kickstarter campaign, raising almost 800,000 euros to create his own fragrance. Since then, he has offered his perfume collection in an online shop, with each bottle costing approximately $5 to produce and selling for much more.
Schütz's social media presence extends beyond YouTube, with a strong following on platforms like Instagram, TikTok, and Twitter. In 2022, his primary focus shifted to TikTok, where he had six million followers. His content often includes eccentric behaviours, such as doing one-handed push-ups or shouting his mantra, "Kraft/Power."
In addition to his online presence, Schütz has made appearances on television and other internet shows. He has also leveraged his influence to spread his Christian faith and advocate for self-improvement, emphasising optimism and high self-esteem.
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His controversial political associations
Jeremy Fragrance, the self-proclaimed millionaire perfume influencer, has faced criticism for his associations with controversial right-wing figures. In December 2024, Fragrance attended a New York Young Republican Club event, where Donald Trump was a keynote speaker. He shared selfies with prominent personalities from the German extreme right: Alex Malenki, a key figure in Germany's Identitarian Movement, and David Bendels, editor-in-chief of the right-wing publication Deutschland-Kurier, affiliated with the Alternative for Germany (AfD) party. Fragrance was also photographed with Austrian populist politician Gerald Grosz.
When questioned about these associations, Fragrance responded that he usually takes photos with people who seem nice and that he was unaware of Grosz's political affiliations. Regarding Malenki and Bendels, he abstained from commenting.
As a result of these controversial photos, major brands, including Aldi Nord and Sky Germany, have halted collaborations with Fragrance. Additionally, the streaming platform Sky TV removed a documentary series starring him, and the publishing house Heel announced no future reprints of his book. Despite the backlash, Fragrance remains unbothered and continues his activities on social media.
Juan López Becerril, CEO of the perfume brand Huéleme Mucho, commented on Fragrance's ability to separate his public and private personas, stating, "I don't dare judge him in that sense, because his personality is ambivalent. Even though I don't watch all his videos, he was the first to gain notoriety talking about perfumes on YouTube. He was the pioneer."
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His religious beliefs and lifestyle choices
Jeremy Fragrance, born Daniel Średziński, is a Polish-German social media personality and businessman. He is known for his Christian faith and has stated that he attempts to use his platform to spread this, often referring to himself on social media as "the number 1 fragrance icon who follows the teachings of Jesus".
Schütz, who changed his surname to Schütz at some point in his life, was born to Polish immigrants in Oldenburg and lived for a short period in the Holzlar district of Bonn. He became interested in dance through school theatre and subsequently started a part-time job at the Oldenburg State Theatre, producing private dance tutorials from 2007. From 2008 to 2010, he used the stage name Jeremy Williams and was a member of the unsuccessful casting band Part Six. He then briefly joined the music project Golden Circle and released a solo music piece called "All of Me" in 2011.
In 2014, Schütz shifted his focus to presenting fragrances on YouTube. He operates bilingually, with both a German and an English-language channel, while occasionally making videos in Polish. In 2018, his video titled "5 Reasons to Wear Fragrances" received the FiFi Award for the best perfume vlog from The Fragrance Foundation at a ceremony in New York.
Through a successful Kickstarter campaign, Schütz launched his own perfume collection in 2018. He has also made repeated appearances on television and internet shows, including Late Night Berlin (ProSieben) and World Wide Wohnzimmer (Funk). In 2022, he participated in the reality show Promi Big Brother.
Like many other influencers, Schütz strongly advocates self-improvement, emphasising optimism and the importance of high self-esteem. He also frequently talks about his peculiar eating habits and daily routines, which are meant to promote health. Schütz has stated that he does not take drugs and that his "cocaine-style" behaviour is deliberate to generate attention and clicks. He has described himself as having a "pretty intense mindset" and being "ethically very cool".
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His earnings and net worth
Jeremy Fragrance, born Daniel Schütz (or Daniel Średziński), is a Polish-German social media personality, influencer, and businessman. He has become well-known for his online content centred on fragrances and perfumes. Fragrance's net worth is estimated to be in the millions, with some sources placing it at over $5 million.
The majority of his wealth comes from his successful social media presence, particularly on YouTube, where he has millions of views and a large subscriber base. In addition to ad revenue from his YouTube channel, Fragrance also generates income through brand deals and his own fragrance line. In 2022, he stated that he earned "tens of thousands of euros" from each of his videos, with his largest revenue coming from his own fragrances rather than advertising contracts.
Fragrance's entrepreneurial ventures have contributed significantly to his net worth. In 2018, he launched a Kickstarter campaign to create his own fragrance, surpassing his initial goal of raising 25,000 euros by generating almost 800,000 euros. He subsequently began selling his own perfume collection online. Fragrance's business acumen and ability to monetise his online content have been key factors in his financial success.
In addition to his fragrance-related content, Fragrance also leverages his social media presence to advocate for various causes. He is known for his Christian faith and often refers to himself as "the number 1 fragrance icon who follows the teachings of Jesus". He has also spoken about his unique eating habits and daily routines, which he claims promote health and well-being. Fragrance's eccentric personality and unfiltered expression have created a unique brand that has gained him millions of followers across different social media platforms.
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Frequently asked questions
Jeremy Fragrance, also known as Daniel Schütz, currently lives in Oldenburg, Germany. He has previously lived in Los Angeles and Miami.
Jeremy Fragrance was born in Oldenburg, Germany, in 1989.
Jeremy Fragrance was born Daniel Średziński. He later changed his surname to Schütz and adopted the stage name Jeremy Williams.