Heidi Norton
There are several online platforms where you can sell fragrances, including eBay, Facebook groups, Basenotes, Mercari, Etsy, and your own online store. When selling fragrances online, it is important to research your audience, identify keywords and phrases that customers might use to find your products, and understand the competition in the fragrance market. Additionally, consider the shipping costs, as they can significantly impact your profits, especially for heavier bottles. While eBay is a popular option, there are mixed reviews about its effectiveness and potential risks associated with scammers. Facebook groups, such as 'The Fragrance Guru Nation' and 'Fragrance Marketplace', are recommended for selling popular, vintage, and known fragrances. Basenotes also has a selling sub-forum, but some users have found it slow. For those looking to sell on a larger scale, creating an online store with platforms like Shift4Shop can be an option, although it requires more setup and understanding of e-commerce basics.
| Characteristics | Values |
|---|---|
| Online platforms | eBay, Mercari, Etsy, Fans of Areej, Oud and Attar Exchange, Facebook groups, Reddit (r/fragranceswap), Basenotes, Shift4Shop |
| Ease of use | Facebook groups are the quickest and easiest way to sell fragrances |
| Speed of sale | eBay sells the fastest |
| Fees | eBay charges a small fee |
| Scams | Mercari is filled with scammers |
| Shipping costs | Make sure to look up shipping costs ahead of time |
| Buying wholesale | Wholesale Central, Name Brands Perfume, and Fragrance Wholesale are good places to start |
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What You'll Learn
Facebook groups
Facebook has many groups dedicated to selling fragrances, with some users reporting that they have had more success selling on Facebook than on eBay. However, it is important to note that Facebook has strict policies regarding sales posts, and certain brand names may be blocked or lead to a ban from the marketplace. To avoid this, some users have found that typing the name with incorrect spelling or symbols (e.g. "D!or") or covering or blurring the name in the photo can help. Another suggestion is to turn off the "sale format" for your post, as Facebook's algorithm may flag posts with certain keywords.
There are several Facebook groups specifically for selling fragrances, including the "Fragrance Marketplace" group, where buyers can search for a seller's name and see their previous business transactions. Some users have also mentioned that they have sold fragrances in the "Friends & Family" group, although this can be risky if the seller does not have a good reputation in the group.
In addition to sales groups, there are also Facebook groups dedicated to discussing fragrances, such as the "r/fragrance" group, which is a global community of adults who connect to discuss, share knowledge, and express their love of perfumes. This group also has a weekly recurring Marketplace thread where users can buy, sell, or swap fragrances.
When selling fragrances on Facebook, it is important to be aware of potential scams and to vet potential buyers or sellers by asking for references and following up on them. While Facebook groups can be a great way to connect with others in the fragrance community, it is always important to exercise caution when conducting transactions online.
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Online communities
Basenotes Forum is an online community where users can discuss and sell fragrances. One user on the forum mentioned that they have had success selling fragrances on the forum in the past. However, it is worth noting that the forum no longer has a marketplace, and users have expressed concerns about scams and the "trust" factor when selling on Facebook.
Reddit also has several subreddits dedicated to fragrances, including r/fragrance and r/fragranceswap. These subreddits have a large number of subscribers and are specifically designed for discussing and selling fragrances. Users have reported having success selling and purchasing fragrances on these subreddits.
Facebook groups and marketplace are another option for selling fragrances online. One user reported doing about $15,000 worth of sales on Facebook, although they noted that the groups can be "unregulated" and that there may be issues with trust and cheap offers.
Other online communities where users have discussed selling fragrances include Etsy and Mercari. However, some users have reported issues with scams and a lack of seller protection on these platforms.
When selling fragrances online, it is important to research the community's rules and regulations, as well as be aware of potential scams or issues. It is also crucial to utilize targeted marketing strategies and build customer loyalty to stand out in the competitive fragrance market.
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Online stores
There are several online options for selling fragrances, whether you're an individual selling your personal collection or a business owner looking to reach customers worldwide.
Online Communities and Forums
Online communities like Reddit's r/fragrance and r/fragranceswap allow users to sell, trade, and buy fragrances. Facebook groups, such as Fragrance Marketplace, are also popular platforms for fragrance sales, offering high sales volume and no seller fees or taxes.
E-commerce Platforms
If you're looking to start your own fragrance business, e-commerce platforms like Shopify and Shift4Shop provide the tools and support needed to launch an online store. These platforms offer customizable website themes, marketing resources, SEO optimization, and global payment gateways. They also integrate with social media platforms and online marketplaces like Amazon and Etsy, helping you reach a wider audience.
Online Marketplaces
For individual sellers, online marketplaces like eBay provide an avenue to sell used fragrances. However, due to FDA guidelines, it's important to list these items in the appropriate category, such as "Vanity Perfume & Shaving Collectibles" under Collectibles.
Social Media
Building an online presence through social media platforms like Instagram can be an effective way to showcase your fragrances with visually appealing content. Sponsored posts and social media advertising are cost-effective strategies to increase your online visibility and drive traffic to your website or online store.
Online Blogs
Creating a blog can be a unique way to connect with your customers and introduce different fragrances. Through descriptive language, you can celebrate the keynotes of each fragrance, providing a virtual experience for your readers.
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Subreddits
R/fragrance is an inclusive, adult community for discussing finished retail perfumes and other scented personal and home-care products. However, it is important to note that r/fragrance does not allow transactions, including buying, selling, swapping, or soliciting. For those looking to sell their fragrances, there are several other subreddits that can be useful.
One popular option is r/fragranceswap, a subreddit dedicated to buying, selling, and trading fragrances. This subreddit is a great option for those looking to sell fragrances that have been opened or tried, as it allows for more flexibility in pricing and easier communication with potential buyers. It is worth noting that this subreddit skews male, which may make it more challenging to sell female-leaning fragrances.
Another option is the subreddit for Mercari, a fast-growing online marketplace for buying and selling various items, including fragrances. While Mercari has been praised for its ease of use and safety, it is important to be cautious of potential scammers and high fees.
In addition to these subreddits, Facebook groups such as 'The Fragrance Guru Nation', 'Fragrance Marketplace', 'Eau My Soul/Eau My Swap', and 'Redolessence Reviews' are also popular platforms for buying and selling fragrances. These groups can be a great way to connect with other fragrance enthusiasts and find buyers for your products.
Lastly, eBay can be an option for selling fragrances, especially if the bottles are unopened. However, it is important to be aware of eBay's policies regarding used fragrances, as they have recently changed, and there are reports of scammers on the platform.
When selling fragrances online, it is important to do your research, read the rules and guidelines of each platform, and be cautious of potential scams.
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eBay
One of the main challenges is competition from other sellers. There are many people selling fragrances on eBay, and your listings may be flagged by competitors. It is also important to be aware of counterfeit fragrances on the site, which can affect the reputation of legitimate sellers. To build trust with buyers, it is recommended to provide detailed descriptions of the fragrance, including the scent type, any specific scents included, and the condition of the bottle. You should also clearly specify how much perfume is left in the bottle, being conservative in your estimate to avoid buyer complaints.
Another challenge is that eBay will do its best to protect itself, which may sometimes be at the expense of sellers. For example, you may need to provide PayPal with invoices or explain your sourcing to an eBay representative. Additionally, there may be category limits for new sellers, and your eBay account will be under scrutiny if you are selling fragrances due to the high risk of counterfeits. It is recommended to start slowly and build up your seller rating before diving into this category.
Despite these challenges, eBay can be a successful platform for selling fragrances. To increase your chances of success, it is important to have a good seller rating and to be able to back up your claims with proof of purchase. You should also be prepared to provide additional information to eBay or PayPal if requested.
When creating your listing, be sure to include the brand name, fragrance name, size, and condition in the title. You will also need to upload a photograph, enter a description, choose a selling format (auction or "Buy It Now"), set a price, and set a time frame for the auction. It is recommended to set a price that is similar to other listings for the same fragrance, taking into account the condition of your item. If you are selling a rare or discontinued fragrance, you may be able to set a higher price.
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Frequently asked questions
There are several online marketplaces where you can sell fragrances, including eBay, Etsy, Facebook groups, Reddit (r/fragranceswap), and your own online store.
Some popular Facebook groups for selling fragrances include "The Fragrance Guru Nation" and "Fragrance Marketplace".
When selling fragrances on eBay, be aware of the platform's policies regarding used fragrances. eBay has removed the "used" category from Health and Beauty fragrances to comply with FDA guidelines, but you can list them under the "Vanity Perfume & Shaving Collectibles" category. Additionally, research similar listings to determine competitive prices for your fragrances.
To maximise your profits when selling fragrances online, consider buying wholesale from distributors like Wholesale Central or Name Brands Perfume. Additionally, conduct keyword research to optimise your product listings for search engines, targeting popular fragrance brands and types.
While eBay is a popular platform for selling fragrances, alternative options include Facebook groups, Reddit's r/fragranceswap community, and creating your own online store using platforms like Shift4Shop.
