
Rome is a treasure trove of perfume shops, from independent boutiques to big-name brands. If you're looking for a unique, artistic perfumery, Roma Store Perfumes in Trastevere is a great choice, with its refined perfumed body creams and exclusive production of perfumes. For those seeking a magical experience, the elegant HB Roma boutique, located between Piazza di Spagna and Palazzo Barberini, is a real dedication to the art of perfume. If you're looking for something a little more niche, Campomarzio is a good option, or for something more affordable, head to Stazione Termini for a L'Occitane sale.
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Santa Maria Novella boutiques
There are two Santa Maria Novella boutiques in Rome: one on Via del Babuino and another on Via Delle Carrozze, 87. The latter boutique is recommended by a customer who praised the sales clerk for their generosity with samples. This store also sells a sample set for their most popular scents. Santa Maria Novella also has a boutique in LA, though the selection in Rome is likely to be more extensive.
In addition to Santa Maria Novella, there are several other notable perfumeries in Rome. These include Carthusia, Campomarzio70, and a small shop of Museum Vatican perfumes and oils on Via di Campo Marzio.
Romastore Profumi in the Trastevere area of Rome is another popular destination for those seeking artistic and selective fragrances. The owner, Roberto Zuliani, is known for his knowledge and passion for perfumes, guiding customers in their search for the most suitable fragrance. The store also offers scented creams for the body and gift boxes from the best brands.
For those seeking a unique olfactory experience, the Roma Store Perfumes in the historic center of Trastevere is worth a visit. The owner, Roberto, is renowned for his cordiality and expertise, patiently guiding customers through their vast selection of fragrances. The store also offers exclusive productions, scented body creams, and gift boxes from renowned brands.
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Romastore Profumi
The owner of Romastore Profumi, Roberto Zuliani, is described as a “great teacher” who guides customers on an olfactory journey to discover their perfect fragrance. Zuliani defines his shop as an artistic and selective perfumery, catering to lovers of particular fragrances. The store's offerings include perfumes, scented candles, oriental aromatic incenses, and oils for Lampe Berger, ideal for creating a fragrant ambiance in your home.
The boutique is praised for its beauty and unique character, with elegantly curated windows displaying an array of perfumes and fragrances that are often challenging to find elsewhere. The staff at Romastore Profumi are consistently described as courteous, knowledgeable, and passionate about their craft. Customers commend the staff for their ability to create a magical and reassuring atmosphere, ensuring that each visitor feels welcomed and valued.
The store's location in the historic center of Rome adds to its allure, providing an immersive experience for locals and tourists alike. Romastore Profumi is more than just a place to purchase perfumes; it is a destination that invites customers to embark on a sensory journey, where the art of perfumery is celebrated and cherished. The store's attention to detail, from the carefully curated products to the warm hospitality, sets it apart and makes it a memorable destination for anyone seeking a unique fragrance experience in the heart of Rome.
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HB Roma
The concept store, which is part of the HB Profumerie chain founded in Rome in 1962, seamlessly fuses past and present within its multifunctional space. Eclectic furniture and sculptural works of art give the venue the feel of an art gallery, and an intimate cocktail bar in the back enhances the shopping experience by exploring the connection between smell and taste. The bar serves craft cocktails, natural wines, and infused liquors, making it an ideal spot for an aperitivo before dinner.
The knowledgeable and approachable staff at HB Roma further enhances the shopping experience. Customers have praised the staff for their expertise and enthusiasm, making the store a preferred choice over other perfume shops in the city. The store's location near the Rinascente department store and its selection of covetable fragrances make it a must-visit destination for perfume enthusiasts.
In addition to its perfumes, HB Roma offers a range of other scented products, including body creams and lotions. The store's attention to olfactory journeys and its fusion of art and perfumery create a magical and reassuring experience for customers, who appreciate the opportunity to discover new fragrances in a welcoming environment. The store's owner, Luca Petricca, has successfully created a space that celebrates both the art of perfumery and the interrelationship between the senses.
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Campo Marzio
One of their shops is located on Via Campo Marzio, in the heart of Rome. Here, you will find a wide range of perfumes, including brands such as Annunziata, Fornasetti Profumi, Kiehl's, Maison Francis Kurkdjian, Montale, and Tom Ford, among many others.
Another Campo Marzio store is located near Via della Vittoria, an area known for its niche perfume stores. This particular store is described as the "fancier" one, with a focus on expensive and high-income products.
In addition to their physical stores, Campo Marzio also offers an online shopping experience. Customers can browse their website, campomarzio70.it, and place orders for local delivery. The website provides contact information, including an email address ([email protected]) and a phone number (06 69202123), for inquiries and order placements.
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$21 $27

Ortigia
The Ortigia store in Rome is located at Via Vittoria, 25, 00187. It is described as a fragrant, colourful store with friendly and helpful staff. The store is just a three-minute walk from the Spanish Steps and offers a variety of products beyond perfumes, including soaps with luxurious packaging, scarves, trays, and beach bags. All of Ortigia's products are produced by small family companies in southern Italy, reflecting the exotic and tropical climate of the island.
Overall, Ortigia offers a sensory journey through Sicily, combining exotic scents, traditional ingredients, and artisanal craftsmanship. The Rome store provides a convenient destination for locals and tourists alike, showcasing the brand's diverse product range and offering a warm and inviting atmosphere with knowledgeable staff.
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Frequently asked questions
There are several perfumeries in Rome where you can purchase fragrances. Some of the popular ones are Roma Store Perfumes in the Trastevere area, HB Roma, Campomarzio, Olfattorio, Rinascente, Santa Maria Novella, and Carthusia.
Yes, you can find duty-free fragrances at the Fiumicino airport. You can book your perfumes online and pick them up at the airport, taking advantage of a 10% discount.
Yes, Roma Store Perfumes in Trastevere is known for its artistic and selective fragrances, with a focus on providing a unique shopping experience. Another perfumery, HB Roma, is dedicated to the art of perfume and located inside a historic building between Piazza di Spagna and Palazzo Barberini.
Yes, one suggestion is to explore the various perfume shops throughout the city, such as Viminale by Urbe near the Trevi Fountain, or shops near Piazza Barberini and Piazza di Spagna. You can also find local perfume artisans in the San Giovanni district, offering signature essences and niche brands.



































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