Heidi Norton
KFC's Eau d'Uardo is a limited-edition fragrance launched in Spain as an add-on purchase at KFC fast-food outlets. The unisex perfume is based on the smell of KFC's fried chicken and costs less than €4. It is designed to look like a plastic chicken drumstick that doubles as a spray perfume. While it is currently only available in Spain, some people on Reddit have offered to buy and ship the fragrance to others.
| Characteristics | Values |
|---|---|
| Name | KFC Eau D'uardo |
| Price | Less than €4 |
| Availability | KFC outlets in Spain |
| Fragrance | Notes of KFC's 11-spice blend |
| Form | EDT |
| Unisex | Yes |
| Packaging | Modelled after a chicken drumstick |
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What You'll Learn
KFC's Eau d'Uardo is available in Spain
The launch of KFC's Eau d'Uardo in Spain was accompanied by a jokey promotional campaign by KFC Spain. The campaign included a spoof of high-end perfume ads, shot by production company Macaronesia in the Canary Islands. The ad features interpretive dance, slow-mo photography, and a horse that stares at the camera. The creative director of the ad agency, PS21, described the filming process as challenging for the actors due to the physical demands of dancing and repeating scenes on an unsteady surface.
The name "Eau d'Uardo" and the chicken drumstick-shaped bottle are a reference to a viral internet meme started by Spanish KFC's marketing team in Christmas 2021. The meme, "Eduardo," involves giving mundane objects Spanish names, such as "Eduardo" for a chicken drumstick. Eduardo was also made into a Christmas tree ornament, which inspired the fragrance's packaging.
KFC's Eau d'Uardo is a limited-edition fragrance, with only 25,000 units produced. It is not clear if the fragrance has launched outside of Spain, but some people have expressed interest in buying it from other countries.
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It costs less than €4
KFC's Eau d'Uardo, a fried chicken-scented perfume, is available for purchase in Spain for less than €4. The fragrance is named after a viral internet meme started by Spanish KFC's marketing team in Christmas 2021, which involved ascribing the name "Eduardo" to a chicken drumstick. The perfume is modelled after this chicken drumstick, resembling a plastic chicken drumstick that doubles as a spray perfume.
The product is available as an add-on purchase at KFC fast-food outlets in Spain. It is a limited-edition release, and it is currently unclear if it will be launched outside of Spain.
Some people have expressed their interest in the product, with some commenting on its novelty and others noting that it could be a potential hit in other markets, such as America and Asia. However, it is worth noting that the fragrance may not be for everyone, as some individuals may not prefer strong, spicy, and woody fragrances.
For those who are interested in acquiring this unique fragrance but are unable to purchase it directly from KFC in Spain, there may be options to buy it from resellers online, such as through platforms like eBay or by connecting with individuals on forums like Reddit who are offering to ship it to other locations.
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It's a unisex fragrance
KFC's Eau d'Uardo is a unique fragrance that has generated a lot of interest and curiosity. It is a unisex Eau de Toilette with notes that are said to emulate the iconic 11-spice blend used in KFC's famous fried chicken recipe. The fragrance is available for purchase in Spain, either as an add-on at KFC fast-food outlets or through online platforms.
The scent has sparked mixed reactions, with some finding it intriguing and amusing, while others may not favour strong, spicy, and woody fragrances. The packaging adds to the novelty, modelled after a chicken drumstick ornament, staying true to the KFC theme.
The creation of Eau d'Uardo is a clever marketing strategy by KFC Spain, playing on the viral internet meme that ascribes Spanish names to mundane objects, such as "Eduardo" to a chicken drumstick. This fragrance takes the idea of a "chicken-themed" scent quite literally, and its availability for under €4 makes it an irresistible novelty item for many.
While some may question the appeal of smelling like fried chicken, the fragrance is not intended to be taken too seriously. It is a lighthearted novelty item, and those who have purchased it seem to appreciate it for its entertainment value. Some have even expressed interest in reselling it on eBay, recognising the potential for it to become a sought-after collectible.
Overall, KFC's Eau d'Uardo is a playful and unexpected twist in the world of fragrances, offering a unique scent experience that is sure to leave a lasting impression, whether worn or simply displayed as a conversation starter.
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It's packaged as a plastic chicken drumstick
KFC's Eau d'Uardo is packaged as a plastic chicken drumstick. The limited-edition fragrance was launched in Spain in November 2023 and is available as an add-on purchase at KFC fast-food outlets. It is a unisex eau de toilette with notes inspired by KFC's secret 11-spice blend, including pepper, geranium, and mandarin. The fragrance is priced at less than €4 and is also available on eBay.
The unique packaging of the perfume is a nod to a viral internet meme started by Spanish KFC's marketing team in Christmas 2021, where a fried chicken drumstick was named "Eduardo." The character of Eduardo became a part of KFC's branding, with the drumstick even being made into a Christmas tree ornament. The fragrance's name, Eau d'Uardo, is a play on the word "eau de parfum," with the "Uardo" referencing the meme.
The plastic chicken drumstick packaging is not just a creative marketing strategy but also a functional design choice. The drumstick doubles as a spray perfume, with the fragrance dispensed through a nozzle at the top. This innovative packaging makes the product stand out from traditional perfume bottles and adds to its novelty and collectability.
While some people may be intrigued by the unique fragrance and creative packaging, others may simply see it as a novelty item or a funny object to own. Some online comments suggest that people are buying the perfume because they find the concept amusing, regardless of whether they intend to wear the scent.
The launch of KFC's Eau d'Uardo has sparked mixed reactions online. Some people are intrigued by the idea of a fried chicken-scented perfume, while others find the concept amusing but not something they would personally wear. There are also discussions about the potential market for such a unique fragrance, with some commenting that it could appeal to certain cultural groups.
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It was launched by KFC Spain as a reference to a viral meme
KFC's Eau d'Uardo, a fragrance emulating the aroma of the brand's iconic 11-spice blend, was launched by KFC Spain. The launch of the fragrance was a reference to a viral meme started by KFC Spain's marketing team in Christmas 2021. The marketing campaign ascribed Spanish names to mundane objects, such as "Eduardo" to a chicken drumstick, which later became a Christmas ornament. The fragrance packaging was modelled after this ornament.
The fragrance is a unisex Eau de Toilette and is available as an add-on purchase at KFC fast-food outlets in Spain for less than €4. While some people have bought it because they find it funny, others have commented that they don't like the strong, spicy, and woody fragrance.
The launch of KFC's Eau d'Uardo has sparked conversations about the uniqueness of the fragrance and its potential appeal to different markets. Some people have expressed interest in buying the fragrance, while others have joked about its potential popularity among specific demographics. The fragrance has also drawn attention to KFC's creative marketing strategies, including a Japanese-style dating video game featuring a young and buff Colonel Sanders.
KFC Spain's launch of Eau d'Uardo as a reference to a viral meme showcases the brand's playful approach to marketing and its willingness to engage with its audience in a lighthearted manner. By capitalizing on the popularity of the Eduardo meme, KFC Spain has created a unique and memorable product that has generated buzz and sparked conversations about the brand.
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Frequently asked questions
KFC's Eau d'Uardo perfume is available as an add-on purchase at KFC fast-food outlets in Spain.
It is unclear if KFC perfume is available outside of Spain. Some sources suggest that it is exclusive to Spain, while others imply that it might be available in other countries in Asia.
The KFC perfume costs less than €4.
