Hai Karate was a men's cologne sold in the United States and the United Kingdom from the 1960s to the 1980s. It was originally developed by the Leeming division of Pfizer and launched in 1967. It was later reintroduced in the UK in 2014 and 2021. You can buy Hai Karate cologne online from Amazon, eBay, Perfume.com, and Surrender to Chance.
Characteristics | Values |
---|---|
Brand | Hai Karate |
Manufacturer | Leeming division of Pfizer |
Master Perfumer | Michael Pickthall |
Year Launched | 1967 |
Top Notes | Lavender, bergamot, lemon, rosemary, anise |
Middle Notes | Geranium, fern, carnation, cinnamon, cedar, heliotrope |
Base Notes | Oakmoss, vanilla, tonka bean, amber, musk |
Type of Fragrance | Citrus Aromatic |
Target Audience | Men |
Availability | Amazon, eBay, Direct Cosmetics, FragranceNet.com |
What You'll Learn
Hai Karate on Amazon
Hai Karate was a men's cologne and aftershave sold in the United States and the United Kingdom from the 1960s to the 1980s. It was reintroduced in the U.K. in 2014 and again in 2021.
The fragrance was originally developed by the Leeming division of Pfizer and launched in 1967 with the catchphrase "Be careful how you use it." It was priced higher than Old Spice, Aqua Velva, and Mennen Skin Bracer, but lower than Jade East and English Leather.
Hai Karate is available on Amazon in the form of t-shirts and aftershave fragrances. The t-shirts feature slogans such as "Be Careful How You Use It" and "Use With Caution." The aftershave fragrances are available in 1 oz bottles and are priced at $16.95 with free delivery. The product has a rating of 4 out of 5 stars and has received 39 reviews.
In addition to the aftershave fragrances, Amazon also offers a variety of other men's colognes and fragrances, including Brut Splash-On Original Fragrance, Royal Copenhagen Cologne Splash, Aspen Cologne Spray, and Paul Sebastian Men's Cologne Spray. These products range in price from $7.04 to $35.99 and have received numerous customer reviews.
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Hai Karate on eBay
Hai Karate was a budget aftershave and cologne for men that was sold in the United States and the United Kingdom from the 1960s to the 1980s. It was reintroduced in the UK in 2014 and again in 2021.
You can find Hai Karate on eBay in the form of vintage aftershave and cologne, as well as in gift sets. Here are some examples of what you can find:
- A vintage 1960s Hai Karate 4 oz cologne and aftershave set that is new in the box (NIB)
- A new, full bottle of the original-scent Leeming Pfizer Hai Karate 4 oz cologne splash
- A rare, large 8 fl oz vintage Hai Karate aftershave gift decanter with box from Leeming
- A vintage 4 oz Hai Karate Oriental Lime cologne splash that is 3/4 full
- A 4 oz Leeming Pfizer Hai Karate aftershave splash
- A sealed, rare vintage Hai Karate travel kit with a carrying case
- A new old stock 1960s Hai Karate 4 oz aftershave with box
- A new, untested 3-pack of Hai Karate aftershave, shampoo, and shaving cream
- A 4 oz bottle of Hai Karate Oriental Spice cologne by Leeming Pfizer
- A 2-pack of Hai Karate and Ginseng aftershave and all-purpose lotion, which comes with free shipping
- A new old stock Hai Karate travel case that includes a bag, aftershave, and deodorant spray lather
- A 4 fl oz bottle of Hai Karate and Ginseng all-purpose lotion by Leeming, which is 90% full and comes without the box
- A new, untested 3-pack of the 1969 Hai Karate aftershave pack in Oriental Lime, Regular, and Spice scents
- A vintage Leeming Pfizer Hai Karate 4 oz aftershave deodorant shave lather
- A full bottle of Hai Karate and Ginseng all-purpose lotion by Pfizer, which comes without the box
- A 6 oz Hai Karate aftershave splash by Leeming Pfizer, which is new without the box (NWOB)
Please note that the availability of these items may vary, and some listings may have ended. Be sure to check eBay for the most up-to-date information.
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Hai Karate on Direct Cosmetics
Hai Karate is a budget-friendly fragrance for men that was sold in the United States and the United Kingdom from the 1960s to the 1980s. It was relaunched in the UK in 2014 and again in 2021.
Direct Cosmetics is an authorised seller of the relaunched Hai Karate After Shave Lotion Original 100ml. The fragrance is described as "mystical and masculine" and "powerful, appealing and exciting." It features green and citrus top notes, with basil and watery heart notes.
The Hai Karate fragrances are described by Direct Cosmetics as "captivating aromas meticulously crafted to leave a lasting impression without breaking the bank." The website also states that the fragrances offer an affordable way to elevate your fragrance game.
In addition to the Hai Karate After Shave Lotion, Direct Cosmetics also offers the Hai Karate Original fragrance, described as having a "bold allure." The website also mentions a refreshing zest of Hai Karate Aftershave, suggesting that there may be multiple fragrance options available in the range.
Direct Cosmetics provides fast and free UK delivery for orders over £35 and offers a 10% discount for students and key workers.
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Hai Karate on Surrender to Chance
Surrender to Chance is a perfume sampling company that allows customers to try perfumes before investing in a full-size bottle. They carry a large selection of mainstream, niche, French, and natural perfumes, as well as vintage and retro perfumes.
Among their selection of retro perfumes is the Leeming Hai Karate cologne. Hai Karate was a budget aftershave and cologne for men that was sold in the United States and the United Kingdom from the 1960s to the 1980s. It was then reintroduced in the UK in 2014 and again in 2021.
The fragrance was originally developed by the Leeming division of Pfizer and launched in 1967 with the catchphrase "Be careful how you use it." The marketing plan, developed by George Newall, included humorous television and magazine ads that played to the "male fantasy of a world where women find them irresistible." The ads featured self-defense instructions to help wearers "fend off women" who would be driven wild by the fragrance.
Hai Karate was priced higher than similar products like Old Spice and Aqua Velva but lower than English Leather and Jade East. The fragrance was successful, with sales of over $200 million per year at its peak. It has since gained cult status, especially due to its memorable advertising campaigns.
The top notes of Hai Karate include lavender, bergamot, lemon, rosemary, and anise. The middle notes are geranium, fern, carnation, cinnamon, cedar, and heliotrope, while the base notes are oakmoss, vanilla, tonka bean, amber, and musk.
Surrender to Chance offers customers the opportunity to purchase a sample of the original Leeming Hai Karate cologne, allowing them to experience this retro fragrance before committing to a full-size bottle.
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Hai Karate's history
Hai Karate was a budget aftershave and cologne for men, originally developed by the Leeming division of Pfizer and launched in 1967. It was sold in the United States and the United Kingdom from the 1960s to the 1980s. The fragrance was priced higher than Old Spice, Aqua Velva, and Mennen Skin Bracer, but lower than Jade East and English Leather.
Hai Karate was known for its humorous television and magazine advertisements, which included self-defense instructions to help wearers "fend off women". The marketing campaign was developed at the advertising firm of McCaffrey & McCall by George Newall, who gained fame as the co-producer of, and songwriter for, Schoolhouse Rock! The advertisements played to a “male fantasy of a world where women find them irresistible”.
From 1969 to 1976, Bond girl Valerie Leon played the woman driven wild by a man wearing Hai Karate aftershave in a highly successful series of British commercials for the product. Leon parodied her Hai Karate ad campaign role in The Goodies episode "It Might as Well Be String" by attacking Tim Brooke-Taylor.
The fragrance was reintroduced in the UK in 2014 by Healthpoint Ltd, following the brand's original formulation but using different packaging. It was reintroduced again in 2021 by Beauty Clear.
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