Heidi Norton
In 2021, American singer-songwriter and actress Hayley Kiyoko launched her first fragrance, Hue, a gender-inclusive scent. Kiyoko worked with perfumer Constance Georges-Picot to create Hue, a blend of blood orange, watermelon, lychee, rose, creamy cacao, and soft musk. The perfume comes in a sleek, minimalistic, matte-red bottle with gold detailing. Hue by Hayley Kiyoko is available for purchase online at huebyhayley.com and through other retailers.
| Characteristics | Values |
|---|---|
| Name | HUE |
| Fragrance | Floral and fruity |
| Gender | Gender-neutral |
| Quantity | 2.2 oz |
| Availability | Walmart |
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Walmart
The perfume has fruity top notes of watermelon, freesia, and blood orange, floral middle notes of litchi, rose, magnolia, and peony, and base notes of musk and cacao. The scent is gender-inclusive, as Kiyoko herself notes that scent does not have a gender.
The packaging of the perfume is sleek and minimalistic, with a matte red bottle featuring gold detailing and a soft peach-coloured box. The back of the box features an abstract watercolour painting of Kiyoko.
Kiyoko worked with perfumer Constance Georges-Picot to develop the fragrance, going through about 60 iterations before finalizing the scent. She compares the process of creating a perfume to songwriting, noting that it took about 10 rounds to get the right "chords" or scent combinations.
Some reviews of the perfume note that it is a lovely scent, with fresh and sparkling fruity and floral notes. However, some reviewers mention that the fragrance does not last long on the skin.
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Fragrantica
Hayley Kiyoko's perfume Hue can be purchased on the official website huebyhayley.com. The 2.2-ounce bottle is available for $65.
The Fragrantica page for Hue provides information about the perfume's notes. It is described as a Floral Fruity fragrance with top notes of watermelon, freesia, and blood orange; middle notes of litchi, rose, magnolia, and peony; and base notes of musk and cacao.
Overall, Fragrantica provides a platform for users to share their experiences with Hue by Hayley Kiyoko and offers insights into the perfume's scent, longevity, and sillage.
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Fruity floral notes
The Hue Hayley Kiyoko perfume is a gender-neutral fragrance with fruity floral notes. It has been described as having a youthful scent, with lychee being the most noticeable ingredient, followed by hints of powder and sweetness. The perfume dries down to a musk with a hint of rose. The fruity notes are complemented by blood orange, watermelon, and freesia, which give the perfume a bold and energetic character. The floral notes include peony petals, rose, and pink magnolia, adding a touch of femininity to the fragrance.
The combination of lychee and blood orange creates a unique, fresh, sparkling grape-like scent. The perfume has a light, aquatic quality, reminiscent of a sparkling water fragrance. While some reviewers wished for a stronger and longer-lasting scent, others appreciated its subtlety and found it suitable for both day and night wear.
The Hue Hayley Kiyoko perfume embodies the artist's essence, described as bold, energetic, and disruptive. It is an ideal choice for those seeking a fresh, clean, and fruity floral fragrance with a hint of sweetness and sensuality. The addition of creamy cacao blanc and skin musk in the background provides a warm and cocooning feel to the perfume.
Overall, the fruity floral notes in the Hue Hayley Kiyoko perfume create a well-rounded and captivating scent that is perfect for those who enjoy a blend of freshness and sweetness in their fragrances. The combination of sparkling top notes and soft, sensual trail of musk makes it a unique and memorable fragrance.
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Longevity
Hayley Kiyoko's perfume, Hue, is available to purchase from Walmart. Hue is described as a gender-neutral fragrance with feminine aspects.
While the scent has received positive reviews, some customers have commented on its longevity. One reviewer describes the perfume as "hardly there long enough for a few sniffs", while another states that the scent is "very forgettable and short-lived". However, one reviewer notes that the perfume lasts longer when layered with other fragrances, specifically Juliette Has a Gun Not a Perfume, Lait de Coco, and Pacifica's Island Vanilla.
The scent of Hue has been described as a blend of rose, lychee, blood orange, and watermelon, with some describing it as "heaven in a bottle". The perfume has also been likened to a "fancy floral soda" and a "femme fruity floral fresh clean-yet-sexy vibe".
Despite the mixed reviews on longevity, Hue by Hayley Kiyoko appears to be a unique and well-received fragrance, offering a fresh and sparkling take on traditional feminine scents.
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Gender-neutral marketing
Hayley Kiyoko's perfume, Hue, can be purchased from Walmart, as well as from online retailers like Fragrantica. The fragrance, which was released in 2021, is described as a youthful and fruity floral scent, with notes of lychee, blood orange, rose, and musk.
Now, let's discuss gender-neutral marketing and how it can be applied to the launch of a celebrity fragrance like Hue by Hayley Kiyoko.
Understanding Gender-Neutral Marketing
Benefits of Gender-Neutral Marketing
Adopting gender-neutral marketing strategies can bring several advantages for brands:
- Inclusivity and Authenticity: Gender-neutral marketing fosters inclusivity by appealing to a broader audience, including those who identify as non-binary or gender-fluid. It creates authentic connections with consumers who embrace individuality and uniqueness, especially among Gen Z and Millennial consumers.
- Enhanced Brand Image: By embracing gender-neutrality, brands can position themselves as progressive and socially responsible. They demonstrate their commitment to diversity, inclusivity, and breaking down gender stereotypes.
- Increased Consumer Consideration: Consumers, particularly younger generations, are more likely to buy from brands that align with their values. By adopting gender-neutral marketing, companies can improve key brand metrics such as brand consideration and preference.
- Expanding the Consumer Base: By moving away from gender-specific marketing, brands can broaden their consumer base. For example, Toys R Us' decision to categorize toys by age, product category, and brand, rather than gender, attracted a wider range of customers.
Applying Gender-Neutral Marketing to Fragrance Launches
When launching a celebrity fragrance like Hue by Hayley Kiyoko, a gender-neutral marketing approach can be highly effective. Here's how it could be applied:
- Unisex Fragrance Positioning: Emphasize that the fragrance is designed for everyone, regardless of gender. Avoid gender-specific labels and instead, focus on the unique scent profile and its versatility for all.
- Inclusive Packaging and Design: Opt for packaging that is gender-neutral in terms of color, design, and messaging. Avoid stereotypical gender cues and create a design that appeals to a diverse range of consumers.
- Diverse Marketing Campaigns: Feature a range of individuals from different gender identities in your marketing campaigns. Showcase real people with diverse ethnicities, gender expressions, and backgrounds to reflect your target audience.
- Personal Connection: Focus on creating a personal connection with consumers, regardless of their gender. Highlight the emotional benefits of the fragrance and how it makes the wearer feel, rather than reinforcing gender stereotypes.
- Collaborate with Hayley Kiyoko: Leverage Hayley Kiyoko's influence and her support for the LGBTQ+ community. Collaborate on creating an inclusive fragrance launch that aligns with their values and connects with their fans.
By adopting these gender-neutral marketing strategies, the launch of Hue by Hayley Kiyoko can embrace diversity, inclusivity, and a modern understanding of gender, appealing to a broad and engaged audience.
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Frequently asked questions
Hue by Hayley Kiyoko can be purchased at Walmart.
Yes, the perfume is marketed as gender-neutral, although it also has feminine aspects.
The perfume is described as having "sparkling top notes of blood orange, watermelon, and freesia [that] unfold into an expressive, feminine heart of blooming peony petals, lychee, rose, and pink magnolia."
