Katrina Rosales
The Dolan Twins, Ethan and Grayson, launched their own fragrances in 2019 in collaboration with the brand Wakeheart. The two unisex perfumes, based on the twins' personal scents, were priced at $49. The fragrances were initially sold on the Wakeheart website, Wakeheart.com, and are also available on Mercari. The twins also revealed pricing information on their social media accounts.
| Characteristics | Values |
|---|---|
| Perfumers | Ethan and Grayson Dolan |
| Brand | Wakeheart |
| Launch date | 2019 |
| Number of fragrances | 2 |
| Unisex | Yes |
| Price | $49 |
| Purchase link | Wakeheart.com |
| Scents | Grayson’s fragrance contains notes of cool rain and lychee, while Ethan’s comprises silky almond and toasted vanilla |
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What You'll Learn
Dolan Twins' perfume brand
The Dolan Twins, Ethan and Grayson Dolan, launched their fragrance brand, Wakeheart, in 2019. The brand initially featured two signature unisex fragrances based on the twins' personal scents. The fragrances were created in collaboration with perfumer Guillaume Flavigny of the famed fragrance house Givaudan.
Grayson’s fragrance contains notes of cool rain and lychee, while Ethan’s fragrance comprises silky almond and toasted vanilla. Both twins were heavily involved in the development process, with scents inspired by their own scent memories. The fragrances were priced at $49 each.
In 2020, the Dolan Twins expanded their brand with the launch of the Enterlight Collection, which included three new fragrances: Sunlit Sensations, Lucid Locations, and Conscience Conversations. The collection is available for purchase on the brand's website, Wakeheart.com.
The Dolan Twins have amassed a significant following across social media, with 40 million subscribers on YouTube and other platforms. They gained popularity through their weekly comedic vlogs and have since diversified their content, including collaborations with beauty influencers and creators such as James Charles and Jeffree Star.
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Wakeheart collaboration
In 2019, Ethan and Grayson Dolan, the Dolan Twins, ventured into the world of fragrances by launching their own perfume brand in collaboration with Wakeheart, a nascent fragrance company targeting Gen Z and millennials. The twins, who are famous YouTubers, have always loved fragrances and the memories and experiences associated with them. They wanted to share this passion with their fans and create fragrances that promoted self-confidence and encouraged positivity.
The Wakeheart collaboration resulted in two signature unisex fragrances, each crafted by Ethan and Grayson to reflect their personalities and favourite scents. Grayson's perfume features notes of cool rain and lychee, while Ethan's fragrance comprises silky almond and toasted vanilla. Priced at $49, the perfumes were available for purchase on the Wakeheart website, Wakeheart.com, as well as other online platforms.
In 2020, the Dolan Twins expanded their fragrance brand with the launch of the Enterlight Collection, their first stand-alone collection. This collection included three new unisex fragrances: Sunlit Sensations, Lucid Locations, and Conscience Conversations. Sunlit Sensations evokes serenity with notes of vanilla sea salt, blue freesia, and orchid petals. Lucid Locations is an earthy blend of apricot, jasmine petals, and cashmere woods, designed to inspire feelings of belonging. Conscience Conversations is an introverted scent with notes of white lilies and sweet orange blossom, meant to evoke the inner conversations we have with ourselves.
The Enterlight Collection was available for purchase on the Wakeheart website and marked a new chapter in the Dolan Twins' fragrance journey, with promises of more launches and collaborations to come. The twins' passion for fragrances and their collaboration with Wakeheart have not only diversified their brand but also allowed them to connect with their fans in a new and meaningful way.
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Unisex fragrances
In 2019, the Dolan Twins, Ethan and Grayson, released two unisex fragrances in collaboration with the beauty brand Wakeheart. The fragrances, which were based on the twins' likes and personalities, were priced at $49.
While the Dolan Twins' fragrances are no longer in production, there are several other unisex perfumes on the market. Beauty experts from Marie Claire recommend the following:
- Byredo Desert Dawn Eau de Parfum: a combination of warm and floral notes, including sandalwood, cedarwood, rose petals, and papyrus.
- Liis Ethereal Wave Eau de Parfum: a fresh fragrance.
- Victoria Beckham Beauty 21:50 Rêverie Eau de Parfum: a woody vanilla scent.
- DS & Durga Black Magenta Eau de Parfum: a fruity fragrance.
- Dior Eden Roc Eau de Parfum: a refreshing perfume.
Other popular unisex perfumes include a fragrance inspired by the valleys and rainforests in Java, Indonesia, featuring notes of tobacco leaves, plum, vanilla, and cedarwood; and a perfume with notes of pink pineapple, black pepper, orris concrete, orange flower, black amber, and sandalwood.
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Signature scents
The Dolan Twins, Ethan and Grayson, released their own signature fragrances in 2019. The duo collaborated with the brand new Gen Z and millennial-targeted fragrance brand, Wakeheart, to launch two unisex perfumes. The twins have described their love for fragrances and the memories and experiences associated with them. They wanted to share this with their fans and create fragrances that promoted self-confidence and encouraged positivity.
Ethan and Grayson each dropped their own scent, based on their likes and personalities. Grayson’s fragrance contains notes of cool rain and lychee, while Ethan’s comprises silky almond and toasted vanilla. The fragrances are said to be a blend of sweet and fresh scents from around the world. The perfumes were priced at $49.
The twins have since expanded their fragrance brand, Wakeheart, with the release of the Enterlight Collection in 2020. This collection features three new unisex fragrances: Sunlit Sensations, Lucid Locations, and Conscience Conversations. The collection is available on the brand's website, Wakeheart.com.
The Enterlight Collection was the brand's first stand-alone fragrance collection, with scents that capture people, places, and memorable moments. The collection was designed to inspire self-confidence and promote positivity, with each fragrance focusing on a different aspect of life. For example, Lucid Locations is an earthy, homey mix of apricot, jasmine petals, and cashmere woods, while Conscience Conversations is a more introverted scent with notes of white lilies and sweet orange blossom.
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Where to buy
The Dolan Twins, Ethan and Grayson, launched their fragrance brand, Wakeheart, in 2019. The brand initially offered two signature unisex fragrances, each with its own unique scent based on the twins' personal preferences.
The fragrances were sold for $49 and could be purchased through the Wakeheart website, Wakeheart.com. Wakeheart also has an Instagram presence, where you can find out more about the brand and its products.
In 2020, the Dolan Twins expanded their fragrance line with the release of the Enterlight Collection, which included three new fragrances: Sunlit Sensations, Lucid Locations, and Conscience Conversations. This collection was also available for purchase on the Wakeheart website.
In addition to the brand's website and social media presence, the fragrances were also available for sale on other platforms, such as Mercari, where users could find the signature scents. Unboxing videos and reviews on YouTube may also provide more information about the pricing and availability of the fragrances.
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Frequently asked questions
The Dolan Twins perfume collection, called Wakeheart, is available on the brand's website, Wakeheart.com.
The Dolan Twins initially launched two signature fragrances, one by each twin, in 2019. In 2020, they released their first stand-alone collection, the Enterlight Collection, which includes three fragrances.
The Dolan Twins' original fragrances were priced at $49. The price of the Enterlight Collection is not known.
The original fragrances were simply the twins' signature scents. The three fragrances in the Enterlight Collection are Sunlit Sensations, Lucid Locations, and Conscience Conversations.
Grayson’s original fragrance contains notes of cool rain and lychee, while Ethan’s comprises silky almond and toasted vanilla. The Enterlight Collection fragrances include notes of vanilla sea salt, apricot, jasmine, white lilies, orange blossom, and more.
