The Launch Of Issey Miyake's Iconic Cologne

Issey Miyake is a Japanese fashion designer who launched his first perfume, L'eau d'Issey for women, in 1992. The men's fragrance, L'eau d'Issey Pour Homme, followed in 1994. The perfume's name is a pun on the French word l'Odyssée (odyssey in English).

L'Eau d'Issey Pour Homme was launched in 1994

L'Eau d'Issey Pour Homme, a men's cologne by Issey Miyake, was launched in 1994. The fragrance is a woody aquatic scent with top notes of yuzu, bergamot, lemon, lemon verbena, mandarin orange, cypress, calone, coriander, tarragon, and sage. The middle notes are blue lotus, nutmeg, lily-of-the-valley, bourbon geranium, saffron, Ceylon cinnamon, and mignonette, while the base notes are Tahitian vetiver, musk, cedar, sandalwood, amber, and tobacco. The cologne was created by Jacques Cavallier Belletrud, who crafted it as a universal Eau de Toilette perfect for any occasion.

The bottle design for L'Eau d'Issey Pour Homme was created by US designer Todd Bracher, inspired by a bottle polished by ocean waves. The cologne was launched two years after the debut of L'Eau d'Issey, a women's fragrance by Issey Miyake, which was introduced in 1992.

The cologne was created by Jacques Cavallier Belletrud

Issey Miyake's L'Eau d'Issey cologne was created by Jacques Cavallier Belletrud in 1991. Belletrud is a French perfumer born in Grasse, France, a town known for its manufacture of perfumes. He has created or collaborated on the creation of over 80 fragrances for fashion houses such as Dior, Givenchy, Yves Saint Laurent, Fenty Beauty, and Lancôme.

Belletrud is credited with incorporating the synthetic molecule methylbenzodioxepinone (known as Calone) into several of his most successful perfumes, including L'Eau d'Issey. Calone provides a prominent "marine" scent, giving a light, airy, sea-breeze fragrance with an aqueous watermelon/melon feel. Belletrud considers L'Eau d'Issey to be one of his most successful perfumes.

L'Eau d'Issey was launched in 1992, and in 2017, Issey Miyake Parfums celebrated its 25th anniversary. The cologne was inspired by water (l'eau) in its power and purity, chaos and calm. The artistic direction for the launch was headed by Yugo Nakamura, and the bottle design was created by US designer Todd Bracher.

L'Eau d'Issey Pour Homme, the men's fragrance, was launched in 1994. It is a woody aquatic fragrance with yuzu as a top note, along with bergamot, lemon, and tarragon. The middle note is spicy and woody, with nutmeg and water lily, and the base note is intense and woody, with tobacco, sandalwood, cedar, vetiver, and musk.

Belletrud has described his most successful perfumes as "a symphony of scents for you and everyone around you to enjoy."

It is a woody aquatic fragrance for men

L'Eau d'Issey Pour Homme by Issey Miyake is a woody aquatic fragrance for men. It was launched in 1994 and was created by Jacques Cavallier Belletrud. The top notes are yuzu, lemon, bergamot, lemon verbena, mandarin orange, cypress, calone, coriander, tarragon and sage. The middle notes are blue lotus, nutmeg, lily-of-the-valley, bourbon geranium, saffron, ceylon cinnamon and mignonette. The base notes are Tahitian vetiver, musk, cedar, sandalwood, amber and tobacco.

L'Eau d'Issey Pour Homme was the men's flanker of the original 1992 women's perfume, L'eau d'Issey

LEau d'Issey Pour Homme was the men's flanker of the original 1992 women's perfume, LEau d'Issey. The men's version was launched in 1994 and was created by Jacques Cavallier Belletrud. It is a woody aquatic fragrance with top notes of yuzu, lemon, bergamot, lemon verbena, mandarin orange, cypress, calone, coriander, tarragon, and sage. The middle notes are blue lotus, nutmeg, lily-of-the-valley, bourbon geranium, saffron, Ceylon cinnamon, and mignonette, while the base notes are Tahitian vetiver, musk, cedar, sandalwood, amber, and tobacco.

The cologne is designed to evoke a sense of timeless freedom and serenity. It is considered a universal Eau de Toilette perfect for any occasion. The bottle was designed by US designer Todd Bracher and is meant to resemble a bottle polished by ocean waves.

The cologne has received numerous positive reviews, with many praising its fresh and clean scent. It has a rating of 4.16 out of 5 on Fragrantica and 4.7 out of 5 stars on Amazon, with many reviewers commenting on its longevity and reasonable price.

The Issey Miyake brand is owned by Shiseido

Issey Miyake fragrances for men and women are inspired by nature, with the perfumers drawing on nature's infinite force and stunning beauty. The brand's first fragrance, L'Eau d'Issey, was launched in 1992 and is an aquatic floral fragrance representing the scent of water on a woman's skin. Issey Miyake fragrances are now available in countries across Europe, the Middle East, Africa, and Asia.

Shiseido has a wide range of brands in its portfolio, including high-end, high-added-value cosmetic products and fragrances available at department stores and specialist cosmetic stores. The company also offers mid-priced cosmetics sold in drugstores and general merchandise stores and beauty drinks and supplements that promote total beauty from within. In addition, Shiseido has brands that support people with serious skin concerns.

Shiseido's partnership with Tmall is part of its strategy to expand its luxury cross-border business in China and the Asia Pacific region. The company aims to scale up its luxury market network by introducing its fragrances to Tmall's millions of users. Shiseido's digital acceleration strategy is also in line with its corporate Vision 2030, which aims to make it a global winner with China at the heart of its strategy.

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