
What Would Love Do Lush Perfume is a captivating fragrance that embodies the essence of compassion, kindness, and self-care, reflecting Lush's commitment to ethical and sustainable practices. Inspired by the question of how love would manifest in every decision, this perfume blends delicate floral notes with warm, earthy undertones, creating a scent that is both uplifting and grounding. It invites wearers to embrace a mindset of love and mindfulness, not only in their personal lives but also in their choices as consumers. With its vegan and cruelty-free formulation, the perfume aligns with Lush's values, offering a sensory experience that nurtures both the soul and the planet. Whether as a personal indulgence or a thoughtful gift, What Would Love Do is more than just a fragrance—it’s a reminder to lead with love in every aspect of life.
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$16.98 $19.95
What You'll Learn
- Scent Profile: Floral, fruity notes with a hint of jasmine and bergamot essence
- Ingredients: Natural, vegan components like rose oil and vanilla absolute
- Packaging: Eco-friendly, recyclable glass bottle with minimal carbon footprint
- Longevity: Lasts 6-8 hours, ideal for daily wear and special occasions
- User Reviews: Praised for its unique, romantic aroma and ethical production

Scent Profile: Floral, fruity notes with a hint of jasmine and bergamot essence
The scent profile of 'What Would Love Do' by Lush is a captivating blend that evokes a sense of romance and playfulness. At its heart, this perfume is a celebration of floral and fruity notes, creating an aroma that is both enchanting and vibrant. The top notes immediately greet the senses with a burst of freshness, where the zesty bergamot essence takes center stage. This citrusy opening adds a bright and uplifting dimension, reminiscent of a sunny morning, setting the tone for the entire fragrance journey.
As the perfume unfolds, the floral notes begin to blossom, revealing a delicate and sensual character. Jasmine, a key player in this composition, lends its sweet and exotic aroma, adding depth and a touch of mystery. The jasmine's heady fragrance is perfectly balanced, ensuring it doesn't overpower but instead creates a subtle, alluring trail. This floral heart is where the perfume's true romantic nature shines, making it an ideal choice for those seeking a scent that embodies love and affection.
The fruity aspect of this perfume is seamlessly integrated, providing a juicy and mouth-watering twist. Imagine a ripe, summer fruit salad with a hint of sweetness and a tangy surprise. This fruity layer adds a modern and playful edge to the traditional floral bouquet, making it appealing to those who appreciate a contemporary take on classic fragrances. The combination of floral and fruity notes creates a unique, memorable scent that is both captivating and refreshing.
'What Would Love Do' is a fragrance that tells a story of love and joy through its carefully curated ingredients. The hint of jasmine and bergamot essence is a masterful touch, providing a sophisticated and elegant finish. This perfume is an invitation to embrace love in all its forms, encouraging the wearer to ask themselves, "What would love do?" with every spritz. It is a scent that inspires and uplifts, leaving a lasting impression on both the wearer and those around them.
For those seeking a fragrance that embodies the essence of love and playfulness, this Lush perfume is a perfect match. Its floral and fruity symphony, accented by jasmine and bergamot, creates a unique and captivating scent profile. It is a fragrance that can be worn on various occasions, from a romantic date to a casual day out, always leaving a trail of enchantment and a hint of intrigue. With its well-rounded and thoughtfully crafted scent profile, 'What Would Love Do' is a perfume that truly speaks the language of love.
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Ingredients: Natural, vegan components like rose oil and vanilla absolute
The essence of 'What Would Love Do?' perfume by Lush is a celebration of natural, vegan ingredients that not only captivate the senses but also align with ethical and sustainable values. At the heart of this fragrance are rose oil and vanilla absolute, two key components that embody the perfume's loving and nurturing spirit. Rose oil, derived from the petals of the rose flower, is renowned for its rich, floral aroma that evokes feelings of warmth and affection. This ingredient is carefully extracted to preserve its therapeutic properties, promoting a sense of calm and emotional well-being. Its inclusion in the perfume ensures a luxurious, romantic base that lingers delicately on the skin.
Complementing the rose oil is vanilla absolute, a natural extract obtained from vanilla beans. This ingredient adds a sweet, comforting depth to the fragrance, creating a harmonious balance with the floral notes. Vanilla absolute is celebrated not only for its intoxicating scent but also for its grounding and soothing qualities. Together, these two ingredients form a sensual and uplifting blend that reflects the perfume's theme of love and compassion. Lush's commitment to using absolute extracts ensures that the fragrance remains true to nature, free from synthetic additives.
Beyond rose oil and vanilla absolute, the perfume incorporates other natural, vegan components that enhance its complexity and appeal. These ingredients are meticulously selected to ensure they meet Lush's high standards for sustainability and animal welfare. For instance, the inclusion of jasmine absolute adds a subtle, exotic floral note, while sandalwood oil provides a creamy, woody undertone that anchors the fragrance. Each ingredient is chosen not only for its aromatic qualities but also for its ability to contribute to the overall ethos of the perfume—a product that is as kind to the planet as it is to the wearer.
The formulation of 'What Would Love Do?' perfume is a testament to Lush's dedication to ethical sourcing and transparency. Every natural component, from the rose oil to the vanilla absolute, is traceable to its origin, ensuring fair trade practices and minimal environmental impact. This approach not only guarantees a high-quality product but also empowers consumers to make choices that align with their values. By prioritizing vegan and natural ingredients, Lush creates a fragrance that is both indulgent and responsible, inviting wearers to embrace love in its purest form.
Instructively, the use of natural, vegan components in this perfume serves as a guide for consumers seeking products that reflect their commitment to cruelty-free and eco-conscious living. The blend of rose oil and vanilla absolute, in particular, demonstrates how luxurious fragrances can be achieved without compromising on ethics. For those looking to incorporate such principles into their beauty routines, 'What Would Love Do?' offers a perfect example of how love—for oneself, others, and the planet—can be expressed through thoughtful ingredient choices. This perfume is not just a scent; it’s a statement of intention and a celebration of nature’s finest offerings.
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Packaging: Eco-friendly, recyclable glass bottle with minimal carbon footprint
The packaging of 'What Would Love Do?' Lush perfume is a testament to the brand's commitment to sustainability and environmental responsibility. At its core, the perfume is housed in an eco-friendly, recyclable glass bottle, meticulously designed to minimize its ecological impact. Glass is chosen for its infinite recyclability, ensuring that the bottle can be repurposed countless times without losing quality or integrity. This material not only aligns with Lush’s zero-waste philosophy but also reduces reliance on single-use plastics, which are detrimental to the environment. The glass used is sourced responsibly, with a focus on reducing the carbon emissions associated with its production and transportation.
To further enhance its eco-credentials, the bottle is designed with minimalism in mind, both aesthetically and environmentally. The sleek, simple design reduces the amount of material used, lowering the overall weight and, consequently, the carbon footprint during shipping. Additionally, the bottle’s shape is optimized for efficient packing, ensuring that more units can be transported in a single shipment, thereby reducing fuel consumption and emissions. This thoughtful approach extends to the bottle’s durability, encouraging reuse by customers as a container for other liquids once the perfume is finished.
The carbon footprint of the packaging is minimized through every stage of its lifecycle. Lush prioritizes local manufacturing and sourcing wherever possible, cutting down on long-distance transportation emissions. The production process itself is energy-efficient, utilizing renewable energy sources to power the facilities. Even the ink used for labeling is eco-friendly, free from harmful chemicals, and applied in a way that ensures the bottle remains fully recyclable after use. These measures collectively ensure that the packaging’s environmental impact is as low as possible.
Another key aspect of the packaging is its recyclability. The glass bottle is free from non-recyclable components, such as plastic coatings or mixed materials, making it easy for consumers to recycle it responsibly. Lush also encourages customers to return empty bottles to their stores through their recycling programs, offering incentives to participate. This closed-loop system ensures that the glass is reused within the company’s supply chain, further reducing waste and the need for new raw materials.
Finally, the packaging reflects Lush’s broader mission to inspire conscious consumerism. By choosing an eco-friendly, recyclable glass bottle with a minimal carbon footprint, Lush not only reduces its environmental impact but also educates customers about the importance of sustainable choices. The bottle serves as a tangible reminder of the brand’s values, encouraging users to adopt similar practices in their daily lives. In essence, the packaging of 'What Would Love Do?' Lush perfume is not just a container—it’s a statement of love for the planet.
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Longevity: Lasts 6-8 hours, ideal for daily wear and special occasions
When considering the longevity of a perfume, "What Would Love Do" by Lush stands out as a fragrance that strikes the perfect balance between lasting power and versatility. With a wear time of 6-8 hours, this perfume is designed to accompany you throughout your day, from morning meetings to evening outings, without the need for frequent reapplication. Its enduring scent ensures that you remain enveloped in its warm, floral, and slightly spicy notes, making it ideal for daily wear. Whether you're heading to the office, running errands, or simply enjoying a casual day out, this fragrance maintains its presence without being overpowering, allowing you to feel confident and refreshed all day long.
For special occasions, "What Would Love Do" proves to be equally impressive. Its 6-8 hour longevity means you won’t have to worry about the scent fading during important events like weddings, dinners, or date nights. The perfume’s ability to linger subtly on the skin ensures that you leave a lasting impression without overwhelming those around you. Its blend of neroli, rose, and jasmine creates a romantic and sophisticated aura, perfectly suited for moments when you want to feel elegant and memorable. This makes it a reliable choice for occasions where you need a fragrance that endures as long as the event itself.
The key to the perfume’s longevity lies in its high-quality, ethically sourced ingredients and Lush’s expertise in crafting fragrances that evolve beautifully on the skin. Unlike some perfumes that fade quickly or become too strong, "What Would Love Do" maintains a consistent presence, adapting to your body chemistry over time. This makes it suitable for all-day wear, as it doesn’t lose its character or become cloying. For best results, apply it to pulse points like the wrists, neck, and behind the ears, where the warmth of your skin helps to diffuse the scent gradually.
To maximize its longevity, consider layering the perfume with other products from the same range, such as the "What Would Love Do" body lotion or shower gel. This not only enhances the scent’s staying power but also creates a more cohesive fragrance experience. Additionally, storing the perfume in a cool, dry place away from direct sunlight can help preserve its integrity, ensuring that each application delivers the same lasting effect. These simple steps can make the 6-8 hour wear time feel even more seamless and enjoyable.
In summary, the longevity of "What Would Love Do" Lush perfume makes it a versatile and dependable choice for both daily wear and special occasions. Its 6-8 hour staying power ensures that you remain fragrant throughout your day, while its elegant and romantic notes make it perfect for moments when you want to stand out. By understanding how to apply and care for the perfume, you can fully appreciate its enduring charm, making it a staple in your fragrance collection. Whether you’re dressing up or keeping it casual, this perfume is designed to accompany you every step of the way.
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User Reviews: Praised for its unique, romantic aroma and ethical production
Lush’s "What Would Love Do?" perfume has garnered widespread acclaim from users who rave about its distinctive and romantic aroma. Many reviewers highlight the fragrance’s ability to evoke a sense of warmth and intimacy, describing it as a perfect blend of floral and earthy notes. The scent opens with a soft, powdery sweetness, reminiscent of a tender embrace, while its base notes of jasmine and rose add a timeless, romantic quality. Users often mention that it feels both comforting and sophisticated, making it ideal for date nights or moments when one wants to feel particularly cherished. Its longevity is also praised, with many noting that the fragrance lingers beautifully throughout the day without being overpowering.
Another standout aspect of "What Would Love Do?" is its ethical production, which resonates deeply with conscious consumers. Lush’s commitment to cruelty-free, vegan, and sustainably sourced ingredients is a major draw for users. Reviewers frequently commend the brand for its transparency in ingredient sourcing and its minimal environmental footprint. The perfume’s packaging, made from recycled materials, is also a point of praise, aligning with the values of eco-conscious buyers. Many users express appreciation for being able to enjoy a luxurious product without compromising their ethical principles.
The perfume’s versatility is another recurring theme in user reviews. While its romantic aroma makes it a favorite for special occasions, many users also wear it daily, finding it uplifting and grounding. Some reviewers mention that the scent has a unique way of adapting to the wearer’s skin chemistry, making it feel personal and intimate. This individuality adds to its charm, as it doesn’t smell the same on everyone, creating a sense of exclusivity.
In terms of value, users often note that the price point is justified given the quality and ethical standards of the product. While Lush perfumes are not the most affordable on the market, reviewers emphasize that the investment is worth it for a fragrance that is both ethically produced and emotionally resonant. Many also appreciate the option to test the scent in-store before purchasing, ensuring it aligns with their preferences.
Lastly, the emotional connection users feel with "What Would Love Do?" is a common thread in reviews. Several describe it as more than just a perfume—it’s an experience. The fragrance has been credited with evoking feelings of love, self-care, and mindfulness, making it a go-to for those seeking a scent that nurtures the soul as much as it pleases the senses. Its ability to inspire such deep emotional responses sets it apart from other perfumes and cements its place as a beloved choice among Lush enthusiasts.
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Frequently asked questions
'What Would Love Do' is a perfume created by Lush, a brand known for its ethical and sustainable beauty products. It’s a floral and fruity fragrance designed to evoke feelings of love, compassion, and positivity.
The perfume features a blend of orange blossom, rose, and ylang-ylang as its key notes, creating a floral and uplifting scent with a hint of sweetness.
Yes, like all Lush products, 'What Would Love Do' perfume is 100% vegan and cruelty-free, aligning with the brand’s commitment to ethical practices.
The longevity of the perfume varies depending on skin type, but it typically lasts 4-6 hours, with the floral notes lingering softly throughout the day.
Yes, 'What Would Love Do' is a unisex fragrance, making it suitable for anyone who enjoys its floral and fruity aroma.











































