Heidi Norton
Prada is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. The brand originally sold imported English animal goods before transitioning to waterproof nylon fabrics in the 1970s under the leadership of Mario's granddaughter, Miuccia Prada, and her husband, Patrizio Bertelli. Prada's first fragrance was released in 1990 and was an exclusive, unnamed scent for the brand's boutiques. However, the first mass-market Prada fragrance, Prada Amber (also known as Prada Eau de Parfum) was launched in 2004 in collaboration with Puig and caused a stir for its innovative use of amber notes.
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What You'll Learn
- The first Prada fragrance was released in 1990 and had no name
- Prada Amber, also known as Prada Eau de Parfum, was the first named fragrance, released in 2004
- Prada Candy was the second fragrance, a blend of vanilla, caramel and musk
- Prada has released fragrances in collaboration with L'Oreal
- Prada's first fragrance was exclusive to its boutiques
The first Prada fragrance was released in 1990 and had no name
The Prada fashion house was founded in 1913 in Milan by Mario Prada, specialising in leather goods. By the 1990s, Prada was perceived as a luxury brand, a status owed to the originality of its designs. This was largely thanks to Mario's granddaughter, Miuccia Prada, who took over in 1978 and expanded the business with her husband, Patrizio Bertelli.
In 1990, Prada released its first fragrance. This scent had no name and featured only the Prada logo. It was an exclusive fragrance, available only in Prada boutiques. The brand did not advertise the fragrance, and it was replaced in 2003-2004 by the Exclusive Collection, comprising four perfumes.
In 2004, Prada launched its first mass-market fragrance, Prada Eau de Parfum, also known as Prada Amber. This scent was a modern take on ancient perfumery, featuring amber notes that were uncommon at the time. The perfume was created by 'star' perfumers Max Gavarry and Carlos Benaïm.
Since the release of Prada Amber, the brand has built an extensive line of fragrances, including the Prada Candy series, the powdery Infusion collection, the Luna Rossa sports fragrances, and the exclusive Olfactories and Exclusives collections.
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Prada Amber, also known as Prada Eau de Parfum, was the first named fragrance, released in 2004
Prada Amber, also known as Prada Eau de Parfum, was the first named fragrance from Prada, released in 2004. It was a fluffy, amber-chocolate scent, with a contemporary hybrid of timeless ingredients that created a singular twist on a classic perfume. With roots in ancient perfumery from India and Persia, Prada Amber was a new age in the history of amber fragrances.
The perfume was launched and marketed by Puig and was the first mass-market fragrance offering from Prada. It was created by 'star' perfumers Max Gavarry and Carlos Benaïm. Prada Amber was a radical depiction of classicism, elegantly refined, and passionately intense. It was a blend of light and dark musks with bitter orange, patchouli, tonka bean, and sandalwood oil.
The House of Prada is known for its elegant take on utility and function. The brand launched in 1913 with small leather goods and was revolutionised in 1978 by Miuccia Prada, who took over from her grandfather. Miuccia expanded the house into an iconic fashion brand that included fragrance. Prada's first perfume, Prada Amber, caused quite a stir when it was released in 2004, as no one was using amber notes in perfumery at the time.
Before Prada Amber, Prada had released an exclusive, unnamed fragrance for its boutiques in 1990. This scent was never advertised and had no name, only the Prada logo.
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Prada Candy was the second fragrance, a blend of vanilla, caramel and musk
Prada's first perfume, Prada Amber (a.k.a. Prada Eau de Parfum), was released in 2004. Prada Candy was the second fragrance, a blend of vanilla, caramel and musk. It was a global hit, inspiring a Candy collection and establishing Prada as a player in the perfume game.
Prada Candy is a gourmand fragrance, with a warm and spicy profile. The scent is utterly sweet, blending notes of caramel and honey. The fragrance was created by Daniela Andrier, one of the leading perfumers Prada has worked with to offer truly sublime scents.
The Prada Candy collection includes several variations on the original scent, including Prada Candy L’Eau, which features the subtle caramel warmth that is characteristic of the range, but with the added freshness of sweet peas. The bottle won a Fragrance Foundation Award in 2012 for Best Packaging of the Year.
Another variation is Prada Candy Florale, which evokes the scent of a bouquet of flowers on the counter of an Italian ice cream shop. Prada Candy Kiss is a further interpretation of the original fragrance, this time focusing on musks, with a melange of dark and light musks swirled with orange blossom, and lingering notes of vanilla. Prada Candy Night is a warm, sweet, and sultry gourmand with impressive staying power, featuring notes of patchouli, musk, and tonka bean, blended with key orange, chocolate, and iris.
The Prada Candy collection is part of a wider range of Prada fragrances, including the Prada Amber family, which represents a contemporary hybrid of timeless ingredients that create a singular twist on a classic perfume. Prada has built an extensive line of fragrances, including the powdery Infusion collection, the Luna Rossa sports fragrances, and the exclusive Olfactories and Exclusives collections.
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Prada has released fragrances in collaboration with L'Oreal
Prada has a long history of creating fragrances, with its first perfume dating back to 1990. This unnamed fragrance was exclusive to Prada boutiques and featured only the Prada logo, with no separate name or advertising.
Over the years, Prada has built an extensive line of fragrances, including the gourmand Prada Candy series, the elegant powdery Infusion collection, the Luna Rossa sports fragrances, and the exclusive Olfactories and Exclusives collections.
In 2021, Prada took a new direction by signing a long-term license agreement with L'Oreal for the creation, development, and distribution of luxury beauty products, including fragrances. This agreement aimed to combine the expertise of both companies, leveraging Prada's established fragrance identity and L'Oreal's position as the leading global beauty company.
The collaboration between Prada and L'Oreal has resulted in the latest Prada fragrance, Paradoxe, which has received significant attention. Paradoxe captures the essence of the undefinable and ever-evolving Prada woman, showcasing a timeless white flower bouquet in an avant-garde, triangular bottle. Prada's collaboration with L'Oreal continues to explore new possibilities, embracing creativity and innovation while reaching a wider global audience.
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Prada's first fragrance was exclusive to its boutiques
Prada is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. The brand originally sold imported English animal goods before transitioning to waterproof nylon fabrics in the 1970s under the leadership of Mario's granddaughter, Miuccia Prada, and her husband, Patrizio Bertelli.
In the 1990s, Prada was perceived as a luxury brand, a designation credited to the originality of its designs. Prada's first fragrance, released in 1990, was an exclusive scent for the brand's boutiques. The fragrance had no name and was only identified by the Prada logo. As the brand's only fragrance at the time, there was no need for a distinct name. This perfume was not advertised and is now a largely forgotten piece of Prada's history.
Prada built an extensive line of fragrances during their partnership with Puig. In 2003-2004, Prada replaced its original boutique perfume with its Exclusive Collection, comprising four perfumes. The brand also launched its first widely available women's fragrance, Prada Eau de Parfum, also known as Prada Amber. This scent, with its amber-chocolate notes, was a significant departure from other fragrances on the market at the time.
Prada has continued to expand its fragrance offerings, working with leading perfumers to create sublime scents. The brand's portfolio now includes the Prada Candy series, the Infusion collection, the Luna Rossa sports fragrances, and the exclusive Olfactories and Exclusives collections. Prada's latest fragrance, Paradoxe, is a collaboration with L'Oreal.
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Frequently asked questions
Prada's first fragrance was released in 1990 and was exclusive to the brand's boutiques. It had no name, only the Prada logo.
Yes, Prada Amber (or Prada Eau de Parfum) was unveiled in 2004.
Prada Amber is a contemporary hybrid of timeless ingredients that combines ancient and modern. It has top notes of amber and musk with hints of bitter orange, patchouli, tonka bean, and sandalwood.
Prada Candy was the third fragrance released by Prada and was a global hit. It is a gourmand blend of vanilla, caramel, and musks.
Prada has released several other fragrances, including the Prada Candy collection, the Prada Olfactories collection, the Luna Rossa sports fragrances, and the exclusive Olfactories and Exclusives collections.
