Creed Cologne Shopping: Galleria Store Guide

The House of Creed, a luxury perfumer, opened its sixth boutique in North America at the Galleria in Houston on August 30, 2021. The 887-square-foot store, located on Level 1 between Saks Fifth Avenue and Neiman Marcus, offers Creed's collection of fragrances, home, and body products. The store features a tester cage where customers can sample Creed fragrances in a 360-degree format. Creed's newest heritage fragrance, Viking Cologne, is available at the Galleria boutique.

Creed's history and legacy

Creed is an Anglo-French multinational niche perfume house, based in Paris. The company was founded in 1760 by James Henry Creed as a tailoring house in London, England. Over time, Creed evolved from a tailoring establishment to a master perfumer, with a notable history spanning over 250 years.

James Henry Creed, a master perfumer, laid the foundation for the Creed legacy in 1760. His vision was to create fragrances that embodied elegance, sophistication, and individuality, setting Creed apart from its contemporaries. The brand has since become one of the most prestigious and revered names in the fragrance industry.

The Creed family has meticulously preserved and passed down the art of fragrance-making for over eight generations, each adding their unique touch to the brand's portfolio of scents. Creed's commitment to quality is evident in their sourcing of fine ingredients and employment of traditional methods, eschewing mass production for small-batch manufacturing. This ensures that each bottle of Creed cologne is a masterpiece.

The influence of Creed extends far beyond its exquisite fragrances. The brand has set the standard for luxury perfumery, inspiring countless other brands to strive for excellence. Creed's breakthrough success came in the mid-1980s with the fresh fougère fragrance Green Irish Tweed, and its marketing masterpiece, Aventus, has also seen good commercial success.

Creed has boutiques in several cities around the world, including Paris, London, New York City, Beverly Hills, and Sydney. The current generation of creative directors consists of Olivier Creed and his son, Erwin Creed, who create artisanal fragrances in their factory in Fontainebleau.

Creed's flagship store

Creed, a fragrance company, has stores all over the world. Creed's flagship store is located at 99 Mount Street, Mayfair, London, UK, W1K 2TF. This location is the main store for the brand, and it offers a wide range of Creed's fragrances, including men's, women's, and universal fragrances. The store also offers complimentary shipping and samples with orders, as well as exclusive gifts and limited-edition sets.

In addition to the flagship store in London, Creed has several other stores in the United States, France, Italy, Austria, the United Arab Emirates, India, Thailand, Taiwan, and Australia. These stores are located in various cities, such as Paris, Milan, Vienna, Dubai, New Delhi, Bangkok, Taipei, and Sydney. Creed also has a significant online presence, offering delivery and exclusive deals to members who sign up for their club.

The House of Creed offers a curated selection of fragrance gifts for special occasions like Valentine's Day. Their collection includes cult classic scents, limited-edition gift sets, indulgent body care products, and online exclusives. Creed's members club provides customers with the opportunity to stay up-to-date on the latest news, online exclusives, and new product launches from the brand.

Creed's product range

Men's Fragrances

• Absolu Aventus
• Aventus
• Millésime Impérial
• Green Irish Tweed
• Viking
• Aventus Cologne
• Royal Oud
• Silver Mountain Water
• Original Vetiver
• Himalaya
• Bois Du Portugal
• Original Vétiver
• Jardin d'Amalfi
• Royal Mayfair

Women's Fragrances

• Virgin Island Water
• Sublime Vanille
• Love In White
• Spring Flower
• Queen Of Silk
• Love In Black
• Acqua Fiorentina
• Fleurissimo
• 2000 Fleurs
• Irisia

Universal Fragrances

Creed's Universal fragrances are designed to be worn by everyone. These include:

• Millesime Imperial
• Virgin Island Water
• Love In White
• Spring Flower
• Acqua Fiorentina
• Viking Cologne

Private Collection

Creed's Private Collection was originally designed for five Hollywood legends during the Golden Age of Hollywood. These fragrances include:

• Wind Flowers
• Royal Princess Oud
• Love In Black
• Fleurissimo
• 2000 Fleurs

Other Products

In addition to their fragrances, Creed also offers:

• Leather Explorer Collection
• Leather Sample Wallets
• Porcelain Candles

Creed's online shopping experience

The website is carefully designed to cater to the needs of both new and returning customers. For those who are new to Creed, the website provides a wealth of information about the brand's rich history, dating back to its founding in 1760 by James Creed as a custom tailor and maker of leather gloves. This historical context adds a layer of intrigue and exclusivity to the shopping experience.

As you browse through the different fragrance collections, such as the Les Royales Exclusives, Leather Explorer Collection, and the Autumn and Winter Fragrances, you'll find detailed descriptions of each scent, along with customer reviews, to help you make an informed decision. The website also offers complimentary samples with every order, allowing you to explore new fragrances without commitment.

For returning customers, Creed's online shopping experience is made even more rewarding through the Creed Members Club. Members receive exclusive benefits, such as complimentary 2-day delivery on orders over $425, early access to new product launches, and online exclusives. This sense of exclusivity encourages customers to become part of the Creed community, fostering a sense of loyalty and engagement.

The checkout process is straightforward and secure, ensuring that customers can purchase their desired fragrances with ease. Creed's website also provides clear information about shipping, returns, and customer support, adding a layer of trust and reliability to the overall experience.

In addition to the practical aspects, Creed's online shopping experience is an immersive journey that reflects the brand's heritage and attention to detail. The website features elegant visuals, including abstract paintings by sixth-generation master perfumer Olivier Creed, mirroring the sleek and contemporary design of their physical boutiques.

Overall, Creed's online shopping experience strikes a perfect balance between luxury and functionality, offering customers a seamless and engaging journey as they explore the brand's coveted fragrances from the comfort of their homes.

Creed's global boutiques

Europe:

Creed has a strong presence in Europe, with multiple boutiques across the continent. In the fashion capitals of London, Paris, Milan, and Rome, Creed has established elegant boutiques, offering their artisanal fragrances to discerning customers. In the United Kingdom, Creed has a boutique in the prestigious Mayfair district of London, known for its luxury and sophistication. In France, Creed has two boutiques in Paris, located on Avenue Pierre 1er de Serbie and Rue des Saints-Pères, offering customers a chance to immerse themselves in the brand's rich perfumery heritage. In Italy, Creed has boutiques in two iconic fashion cities: Milan and Rome. The Milan boutique is situated on Via della Spiga, while the Rome boutique can be found on Via del Babuino.

North America:

Creed has an extensive network of boutiques across North America, particularly in the United States. In the vibrant city of Los Angeles, Creed has a boutique in the heart of Beverly Hills on Brighton Way, offering its West Coast customers a luxurious shopping experience. Las Vegas, known for its glamour, is home to a Creed boutique at Caesars on Las Vegas Boulevard South. New York, the bustling metropolis, boasts a Creed boutique on the iconic Madison Avenue, catering to the city's sophisticated clientele. Miami, with its tropical allure, is home to a Creed boutique located on Northeast 41st Street, Suite PP-143. Creed has also established a presence in Canada, with a boutique in Toronto, offering its elegant fragrances to customers in this vibrant city.

Asia:

Creed has expanded its reach to Asia, establishing boutiques in several countries. In the United Arab Emirates, Creed has a presence in Dubai, with a boutique located on the Ground Floor of the Mall of Emirates. Bangkok, Thailand's vibrant city, is home to a Creed boutique in the prestigious Emquartier Mall on Sukhumvit Road. Taipei, Taiwan's capital, boasts a Creed boutique in the Xinyi District on Zhong-Xiao East Road. Sydney, Australia, is also home to a Creed boutique, located on Cross Street in the exclusive Double Bay neighbourhood.

Boutiques in Department Stores:

In addition to its standalone boutiques, Creed also has a presence in renowned department stores worldwide. Creed fragrances can be found in select John Lewis, House of Fraser, Selfridges, and Harvey Nichols locations across the United Kingdom. In the United States, Creed has a presence in prestigious department stores such as Nordstrom, Neiman Marcus, and Bloomingdale's. These partnerships allow Creed to reach a wider audience and offer their fragrances to customers who shop in these renowned stores.

Frequently asked questions