Katrina Rosales
Fragrance is a powerful tool for self-expression, and it's no surprise that we're curious about the perfumes that celebrities wear. While some stars launch their own fragrance lines, many still opt for classic perfumes or niche scents. From Meghan Markle's favourite floral-zesty blend by Oribe to Taylor Swift's warm and earthy Santal Blush by Tom Ford, we explore the perfumes that celebrities gravitate towards and how these choices offer a glimpse into their personal preferences and styles. Whether it's a custom-made scent or a cult classic, these fragrances not only enhance their appeal but also provide an insight into the celebrities' world, evoking powerful nostalgia and even offering a sense of their identity.
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What You'll Learn
Celebrity fragrances: their own vs. others
Many celebrities have ventured into launching their own fragrance lines, but that doesn't stop them from reaching for classic perfumes from well-known brands. Some celebrities have even given certain brands and perfumes a boost in popularity by declaring their love for them.
Celebrity-endorsed perfumes
Taylor Swift, for example, is known to wear Tom Ford's Santal Blush, a fragrance she's reportedly worn since her Reputation tour. After this was spotted by eagle-eyed fans, the brand claimed that they couldn't keep it in stock. Similarly, Sienna Miller's perfume of choice is said to be a fragrance oil by E11even, a brand founded by Cat Deeley and makeup artist Amanda Grossman. According to Miller, "it's really beautiful-smelling".
Their own perfume labels
On the other hand, some celebrities have created their own perfumes. Supermodel Kate Moss, for instance, launched Sacred Mist under her own beauty label, Cosmoss. Moss also revealed that she previously wore Fleur D'oranger by Serge Lutens, a citrus-based fragrance inspired by the perfumer's visit to Morocco in 1968. Another supermodel, Rosie Huntington-Whiteley, is a fan of fragrances and often documents her latest finds on her Instagram and YouTube channels. One of her favourite perfumes is Gypsy Water by Byredo, a gender-neutral woody fragrance.
Classic perfumes
Some celebrities opt for classic perfumes, such as British singer-songwriter Raye, who revealed on the red carpet that she'd worn Penhaligon's Empressa since her teenage years. This heady fragrance blends bergamot, mandarin, peach, vanilla, amber and sandalwood. Likewise, Meghan Markle's favourite daytime perfume is said to be Oribe's Côte d’Azur, a zesty floral blend of bergamot, jasmine and sandalwood.
Niche perfumes
Other celebrities have been known to wear niche perfumes. Cynthia Erivo, for instance, wears Jo Malone London's Myrrh & Tonka Cologne Intense, a scent she discovered by chance at a duty-free counter. Meanwhile, Charli XCX wears Byredo's dark academia-coded Bibliothèque.
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Celebrity fragrances: endorsements
Celebrity fragrances are a highly lucrative market, with many stars launching their own lines. However, some celebrities choose to endorse or promote fragrances without being paid to do so. These organic endorsements can have a powerful effect on a brand's popularity and sales. For example, Taylor Swift's endorsement of Tom Ford Santal Blush is said to have led to a surge in demand for the fragrance. Similarly, Vanessa Hudgens's endorsement of Tom Ford has likely had a positive impact on the brand's reputation.
Some celebrities have such a strong affinity for a particular fragrance that they refuse to switch. Audrey Hepburn protested when her perfumer wanted to market her exclusive scent, exclaiming, "But I forbid it!" The perfume was subsequently named L'Interdit, derived from the French word for "forbidden". Marilyn Monroe was also known for her devotion to Chanel No. 5, famously telling Marie Claire in 1960 that she wore the iconic fragrance to bed.
Other celebrities are more adventurous in their fragrance choices, opting for different scents to suit their moods and occasions. Kate Moss, for instance, has been known to use various perfumes, including Dior Diorissimo, Fleur D'oranger by Serge Lutens, and Sacred Mist, which she launched under her own beauty label, Cosmoss. Meghan Markle, too, has a varied taste in perfumes, with favourites including Oribe's Côte d'Azur, Floris Bergamotto di Positano, and Jo Malone's Wild Bluebell.
While some celebrities prefer to keep their fragrance choices private, others are happy to share their favourites with their fans. Hailey Bieber, for instance, revealed her affinity for Ex Nihilo Fleur Narcotique Eau de Parfum, while Cynthia Erivo proclaimed her love for Jo Malone London Myrrh & Tonka Cologne Intense. These revelations provide insight into the personal lives of celebrities, allowing fans to connect with them on a more intimate level.
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Celebrity fragrances: classics
Celebrity fragrances are a fun way to feel closer to your favourite stars. While some celebrities have launched their own perfume lines, many still opt for classic fragrances.
One of the most iconic celebrity fragrances is Chanel No. 5, famously worn by Marilyn Monroe. Monroe told Marie Claire in 1960 that she wore the perfume to bed, declaring: "I always have a little bottle of No. 5 to travel with, the classic, I always have it with me". Another classic fragrance with a celebrity fan is Mitsouko by Guerlain, worn by Jane Birkin, who told Vogue in 2015: "I've been wearing Mitsouko by Guerlain for years. My daughters, who called it 'Moustiko' when they were little, get very annoyed if I try to wear something else. As a result, I've never changed it".
Other celebrity-endorsed classics include Dior Diorissimo, worn by Kate Moss, who described it as "florals that linger", and Frédéric Malle's Portrait of a Lady, which is a favourite of several celebrities. Tom Ford's Santal Blush is a celebrity favourite, worn by Taylor Swift, and Maison Francis Kurkdjian's Baccarat Rouge 540 is another celebrity-approved classic.
Some celebrities opt for gender-neutral fragrances, such as Byredo's Gypsy Water, worn by Rosie Huntington-Whiteley, and Byredo's Bibliothèque, worn by Charli XCX.
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Celebrity fragrances: florals
Princess Diana
Princess Diana was a fan of opulent floral scents, alternating between Diorissimo by Dior, 24 Faubourg by Hermès, So Pretty by Cartier, and Bluebell by Penhaligon's.
Emma Roberts
Emma Roberts reportedly wears Flowerbomb by Viktor & Rolf, a soft floral perfume with a fluffy oriental base, a sumptuous floral heart, and a citrus-green opening.
Sienna Miller
Sienna Miller favours an aromatic blend of florals and citruses by E11even, a brand founded by Cat Deeley and make-up artist Amanda Grossman.
Kate Middleton
When Kate Middleton married Prince William in 2011, she wore White Gardenia Petals by Illuminum, a soft, floral scent that caused the small brand to gain overnight success.
Helena Bonham Carter
Helena Bonham Carter's favourite fragrances include Miller Harris Coeur De Fleur, a powdery white floral with Champaca, jasmine, and orange blossom, as well as a custom Azzi Glasser perfume.
Angelique Kidjo
Angelique Kidjo has long struggled to find a perfume she likes, often tiring of the scent after a month or two. However, she fell in love with Timbuktu, a scent that combines spice and floral notes.
Sofia Richie
Sofia Richie wears two fragrances by the niche perfume house Who Is Elijah. One of them is Nomad, a blend of woods, amber, and a touch of florals.
Kate Moss
Kate Moss wears Marc Jacobs Decadence and Marc Jacobs Divine Decadence, as well as other perfumes by the brand.
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Celebrity fragrances: woody scents
Celebrity fragrances are often associated with luxury, and many celebrities have ventured into launching their own fragrance lines. However, some celebrities have signature scents that they wear for sentimental and personal reasons.
Taylor Swift
Taylor Swift has many designer perfume endorsements, but she has worn Tom Ford's Santal Blush in her daily life for over a decade. Swift describes the scent as recalling memories of "feeling beautiful and happy" from her early career. The perfume has notes of Australian sandalwood, freesia, and bergamot, with warm, subtly floral notes.
Hailey Bieber
Hailey Bieber favours Ex Nihilo's Fleur Narcotique, a floral-woody scent with notes of narcotic flower, tobacco, and incense. Bieber describes the scent as symbolic of strength and rebirth, moving beyond traditional celebrity fragrances.
Princess Charlene of Monaco
Charlene, Princess of Monaco, wore Extraordinaire Camelia 209 by Krigler on her wedding day to Prince Albert. This fragrance features notes of camellia, lemon, Chinese tea, and cedar.
Robbie Williams
Robbie Williams wears Tom Ford Oud Wood, a fragrance with a prominent woody character.
David Beckham
David Beckham wears Creed's Aventus, a woody, spicy, and citric fragrance. This scent is adaptable for both day and night, making it a popular choice among celebrities.
Meghan Fahy
Meghan Fahy wears Jo Malone's Wood Sage & Sea Salt, a woody-salty fragrance.
Billie Eilish
Billie Eilish wears Dolce & Gabbana's Velvet Wood, a woody fragrance.
Pierce Brosnan
Actor Pierce Brosnan is a devotee of Green Irish Tweed, a fragrance with a subtle balance of notes that complement his elegant style.
Stevie Wonder
Stevie Wonder wears Creed Green Irish Tweed, a woody fragrance.
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Frequently asked questions
Taylor Swift wears Tom Ford's Santal Blush. She admitted to wearing the perfume at the MTV Video Music Awards.
Meghan Markle's favourite daytime perfume is Oribe's Côte d’Azur, a zesty floral blend of bergamot, jasmine and sandalwood.
Snoop Dogg listed Parfums de Marly Delina Eau de Parfum as one of the 11 essentials he carried in his Olympic tote bag.
