Antonio Mcgowan
Julia Roberts has been the face of Lancôme's La Vie est Belle perfume since 2012. The actress has led countless campaigns and has embodied the fragrance's namesake and proverb: Life is beautiful. In 2023, Lancôme introduced a new era of its beloved L'Elixir perfume with the launch of its La vie est belle L'Elixir campaign, starring Roberts.
| Characteristics | Values |
|---|---|
| Brand | Lancôme |
| Perfume | La vie est belle |
| Product | L’Elixir |
| Notes | Opulent violet, rich raspberry, juicy pear, green mandarin |
| Campaign | Cinematic |
| Director | Damien Chazelle |
| Ambassador | Kate Winslet, Penelope Cruz, Lupita Nyong'o, Lily Collins, Taylor Hill, Isabella Rossellini |
Explore related products
What You'll Learn
Julia Roberts is an ambassador for Lancôme
In 2024, Roberts starred in a cinematic campaign for Lancôme's latest fragrance, La vie est belle L’Elixir, a new chapter of La Vie est Belle. The campaign was directed by Academy Award-winner Damien Chazelle and saw Roberts whisk viewers away to the streets of Paris. In the short film, Roberts escapes a crowd by entering an elevator in a ballgown and changing into a black suit before stepping out onto a rooftop.
Roberts described the shoot as "perhaps the most fun of all our shoots", and the joy of working with Chazelle. She said: "We fell into a rhythm so quickly and found a common ground of humor that was an unexpected bonus. I hope we get to work together again."
Roberts has fronted campaigns for the iris-and-patchouli-infused perfume since its launch in 2012, with her most recent appearance before the 2024 campaign being in the Spring 2017 ads. She is one of several stellar ambassadors for the prestige beauty house, including Kate Winslet, Penelope Cruz, Lupita Nyong'o, and Taylor Hill.
Creating a Natural Eucalyptus Scent
You may want to see also
Explore related products
La Vie Est Belle is a warm blend of spring flowers, patchouli, and vanilla
Julia Roberts has been an ambassador for Lancôme's La Vie Est Belle fragrance since 2012. The perfume is a warm blend of spring flowers, earthy patchouli, and vanilla.
The Hollywood star has fronted campaigns for the iris-and-patchouli-infused perfume since its launch and has embodied the fragrance's namesake and proverb: "La vie est belle", or "life is beautiful".
In 2024, Lancôme launched a new campaign for its La Vie Est Belle L’Elixir perfume, starring Julia Roberts. The short film, directed by Academy Award winner Damien Chazelle, sees Roberts whisk viewers away to the streets of Paris, introducing a velvety floral interpretation of the original scent. Master perfumer Antoine Maisondieu described the fragrance as "a new symbol of floral modernity".
The new scent features notes of opulent violet, rich raspberry, juicy pear, and green mandarin superessence. The perfume is housed in an updated crystal flacon tied off with a small black ribbon.
In the behind-the-scenes images and videos shared by Roberts and Lancôme, the actress is seen escaping a crowd by entering an elevator in a ballgown and switching into a black suit before retreating to a rooftop. The campaign video captures Julia Roberts in a beautifully poetic, defining moment, as she chooses her own path over others’ expectations, according to Lancôme's press release.
Pawning Perfume: Is It Worth It?
You may want to see also
Explore related products
The campaign video was directed by Damien Chazelle
Julia Roberts has been the face of Lancôme's La Vie Est Belle fragrance since 2012. She has fronted numerous campaigns for the perfume, including its latest iteration, La vie est belle L’Elixir.
The campaign video for La vie est belle L’Elixir was directed by Damien Chazelle. In the video, Roberts escapes a crowd by entering an elevator in a ballgown and switching into a black suit before retreating to a rooftop. Chazelle’s cinematic lens pictures Roberts as she gazes out over Paris from the top of the Arc de Triomphe.
Roberts described working with Chazelle as a joy, saying:
> "For me, we fell into a rhythm so quickly and found a common ground of humour that was an unexpected bonus. I hope we get to work together again."
Chazelle is an Academy Award-winning director, known for films such as La La Land.
Dilution Know-How: Essential Oil Perfumes, What's the Deal?
You may want to see also
Explore related products
Julia Roberts has fronted Lancôme campaigns since 2012
Julia Roberts has been the face of Lancôme's La Vie est Belle fragrance since 2012. The Hollywood star was chosen as the muse for the perfume, which is a warm blend of spring flowers, earthy patchouli, and vanilla. In 2018, she appeared in the Spring 2017 ads for the perfume.
Roberts has fronted numerous campaigns for the brand over the years. In 2023, Lancôme released a new campaign for La Vie est Belle, featuring Roberts alongside fellow muses Amanda Seyfried, Isabella Rossellini, Lily Collins, Penelope Cruz, Zendaya, actress/model Hoyeon, and singer Aya "Coco" Nakamura. The campaign celebrated the unity of powerhouse women and the motto "Life is beautiful."
In 2024, Roberts starred in another cinematic campaign for Lancôme's latest fragrance, La vie est belle L’Elixir. The campaign, directed by Academy Award-winner Damien Chazelle, featured Roberts whisking viewers away to the streets of Paris. In the short film, she introduces a new interpretation of L’Elixir, described as a "velvety floral" scent with notes of violet, raspberry, pear, and green mandarin.
Roberts has been a longtime ambassador for the Lancôme brand and has embodied the essence of their fragrances. Her infectious joy and sense of heartfelt happiness have been noted as a perfect match for the perfume's message of universal, free-spirited femininity.
Perfume Persona 3: Where to Buy Guide
You may want to see also
Explore related products
La Vie Est Belle L'Elixir is a new velvety floral interpretation of L'Elixir
Julia Roberts has been the face of Lancôme's La Vie Est Belle perfume since 2012. In 2024, she continued her collaboration with the brand, starring in the campaign for a new iteration of the scent: La Vie Est Belle L'Elixir.
La Vie Est Belle L'Elixir is a velvety floral interpretation of the original fragrance. Master perfumer Antoine Maisondieu describes it as "a new symbol of floral modernity for this new chapter of La Vie Est Belle". The scent combines opulent violet with notes of rich raspberry, juicy pear, and green mandarin superessence.
The campaign for La Vie Est Belle L'Elixir was shot in Paris and directed by Academy Award winner Damien Chazelle. Roberts shared her excitement about working with Chazelle, saying that "working with Damien was a joy. For me, we fell into a rhythm so quickly and found a common ground of humour that was an unexpected bonus. I hope we get to work together again".
The short film for the campaign sees Roberts whisk viewers away to the streets of Paris, where she escapes a crowd by entering an elevator in a ballgown and switching into a black suit before retreating to a rooftop. The video "captures Julia Roberts in a beautifully poetic, defining moment, as she chooses her own path over others' expectations", according to Lancôme's press release.
La Vie Est Belle L'Elixir is housed in an updated crystal flacon tied off with a dainty little black ribbon, reflecting the new chapter of the fragrance.
Water-Based Perfumes: Long-Lasting or Quick to Fade?
You may want to see also
Frequently asked questions
Julia Roberts is an ambassador for Lancôme's 'La Vie Est Belle' perfume.
Julia Roberts has been an ambassador for Lancôme's 'La Vie Est Belle' since 2012.
The latest campaign for Lancôme's 'La Vie Est Belle' starring Julia Roberts is called 'La vie est belle L’Elixir'.
Other ambassadors for Lancôme's 'La Vie Est Belle' include Kate Winslet, Penelope Cruz, Lupita Nyong'o, Lily Collins, Taylor Hill, and Isabella Rossellini.
Lancôme's 'La Vie Est Belle' is a warm blend of spring flowers, earthy patchouli, and vanilla.
