Do Men Wear Cologne? Percent Revealed

The percentage of men who wear cologne is a topic of much discussion, with estimates ranging from 10-20% to 63% of men wearing cologne occasionally, and 23% wearing it all the time. The Wall Street Journal cites a lower figure of 55% based on a report from market researcher Mintel. The variation in these estimates may be due to differences in methodology, geographic location, and the inclusion or exclusion of products like aftershave and body spray in the definition of cologne.

While the percentage of men who wear cologne is uncertain, it is clear that cologne use is common among men and is noticed by those around them, including women who often express preferences for specific colognes and the amount worn.

Country-specific percentages

In Germany, daily cologne use is suspected to be less than 5%, while use on special occasions is estimated to be under 10%. In Spain, it is claimed that 80% of men wear cologne, but this figure decreases to 10% when discounting those with fewer than two bottles. In Singapore, one source estimates that nobody wears cologne, while in Abu Dhabi, it is estimated that 110% of men (including expatriates) wear cologne.

Women's opinions on men wearing cologne

There is a range of opinions on men wearing cologne. While some women like it, others dislike it. Some women believe that wearing cologne shows that a man takes care of himself and is a turn-on, while others prefer a more natural scent or no scent at all. However, the general consensus is that cologne should be used sparingly and not be too overpowering.

The "Right" Amount

The general consensus among women is that men should use cologne sparingly. Many women prefer a subtle scent that can only be detected at close range, rather than an overpowering fragrance that fills the entire room. As one woman puts it, "cologne should be discovered, not announced." Another woman advises that one spray of cologne is usually enough. Some women also suggest applying cologne to the chest, wrists, or behind the ears, as these areas tend to emit more body heat, which can help the scent to linger.

Types of Scents

Women's preferences for specific cologne scents vary. Some women prefer more traditional masculine scents, such as musk, citrus, or woodsy fragrances, while others enjoy slightly floral or athletic scents. Unisex fragrances are also an option, as long as they lean more masculine than feminine. Some women also mention that they like it when a man has a "signature scent" that becomes associated with him. However, it is important to avoid fragrances that are too similar to those worn by an ex or that are overly sweet or flowery, as these can be a turn-off.

Occasions for Cologne

Some women feel that cologne is best reserved for special occasions, such as going out or a nice dinner, rather than being worn every day. This can help to make the fragrance more special and prevent it from becoming overwhelming or mundane.

Benefits of Cologne

Many women find that wearing cologne shows that a man takes care of himself and is concerned with his appearance, which is often seen as attractive. A pleasant cologne can also be a turn-on for women and can enhance their perception of a man. Additionally, having a signature scent can create a sense of familiarity and evoke memories of past encounters, which can be a powerful attractant.

Drawbacks of Cologne

One of the main drawbacks of cologne is that some men tend to overuse it, resulting in an overpowering or unpleasant scent. This can be off-putting to women and may give the impression that the man is trying too hard or is not concerned with the comfort of those around him. Additionally, some women have scent sensitivities or allergies, and strong fragrances can trigger headaches or other negative reactions.

How much cologne is too much?

While opinions vary on the percentage of men who wear cologne, it is generally agreed that a large proportion of men do. However, when it comes to how much cologne is too much, the answer is clear: less is more.

Cologne should be discovered, not announced. It should be used sparingly, with just a hint of the fragrance lingering to be discovered by those close to you. As one source advises: "If they can smell you from a few feet away, it’s safe to say it’s too much."

The best places to apply cologne are areas of the body that produce heat, such as behind the ears, the base of the neck, the centre of the chest, and the inside of the wrist. The subtle heat provided by the body will increase the intensity of the fragrance throughout the day. Some people also recommend spraying cologne on your hair or into the air and walking through it.

The amount of cologne you use may depend on the type of fragrance you are wearing. Some colognes are Eau de Parfum (EDP) and are more concentrated, meaning they will last longer and project more. Others are Eau de Toilette (EDT), which is lighter and less concentrated.

It's also important to consider your surroundings when applying cologne. If you're in close quarters with others, such as in a classroom or office, use less or avoid wearing cologne altogether. You don't want to overwhelm those around you with your scent.

Additionally, it's worth noting that your clothing can also hold onto scents, so spraying cologne onto your clothes can be an option, but it should be done with caution. A little goes a long way, and you don't want to turn people off as you walk into a room.

The key to wearing cologne is to find a balance. You want to leave a subtle impression, not an overwhelming one. As one woman commented: "I love a guy that smells good, but it doesn’t have to be cologne. It can be a body wash, deodorant, or shampoo." So, while cologne can be a great way to enhance your scent, it's important to use it in moderation.

Cologne for different occasions

While opinions vary on the percentage of men who wear cologne, a few sources suggest that 63% wear it occasionally, 23% wear it all the time, and 55% said they wear it.

Now, let's talk about cologne for different occasions.

Choosing the Right Fragrance for the Occasion

The fragrance you choose should complement the occasion and your outfit. For instance, a light and subtle scent is ideal for the workplace, while a unique and memorable fragrance is perfect for a date night. Here are some tips for selecting cologne for various occasions:

Daily Wear

For your everyday activities, such as commuting, working, or running errands, opt for lighter fragrances like floral, citrusy, or earthy scents. These scents are ideal for warm days as heat makes fragrances last longer and travel farther. Citrus scents are an excellent choice, but remember to carry a travel atomizer for midday touch-ups as they tend to dissipate quickly.

Socializing with Colleagues

When socializing with colleagues, including your boss, it's a good idea to switch to a different cologne to mark the transition from work to pleasure. Opt for something heady and distinctive with notes like amber and ambergris, or play it safe with a modern classic like Givenchy Gentleman, which is woody and aromatic without being overpowering.

Job Interviews

For job interviews, choose a clean and subtle scent. An eau fraiche, with its low concentration of essential oils, will leave a lasting impression without being overwhelming in a small interview room.

Date Nights

For date nights, especially first dates, choose a fragrance that exudes confidence, such as sweet, woody, spicy, or musky scents. Spark romance and maintain your edge with a unique scent, and if it's not your first date, pick a perfume that you both enjoy.

Weddings

Weddings are a formal occasion, and it's the perfect time to bring out your favourite fragrance, one that is special to you and reflects your individuality. Opt for a scent with staying power, like an eau de parfum, which typically contains a higher percentage of essential oils, allowing it to linger until the early hours of the morning.

Vacations

When on vacation, pay attention to your surroundings and choose a fragrance that complements your destination. For instance, coconut or aquatic scents are ideal for beach vacations, while floral, fruity, and citrusy fragrances blend seamlessly with vacation vibes.

Remember, the sense of smell is strongly linked to emotions and memories, so choosing the right cologne for the right occasion can leave a lasting impression and enhance your overall persona.

Types of cologne

While opinions vary on the percentage of men who wear cologne, with estimates ranging from 10% to 80% depending on the location, colognes themselves come in many varieties.

There are six primary types of cologne, each with a different concentration of fragrance oils and optimal uses. These are:

• Parfum: The strongest type of cologne with a 25-30% fragrance concentration, Parfum is the most tenacious in terms of longevity. It will last on your skin for 10-12 hours or more and is ideal for those who want a scent that will last from day to night. Parfum tends to be pricier due to its high concentration, but its staying power means you need less of it.
• Eau de Parfum (EDP): With a fragrance concentration of 15-20% It will last on the skin for 6-10 hours and is a good option for those wanting a modern, long-lasting cologne without the intensity and price tag of Parfum. EDPs are a good choice for winter wear as they have greater projection and last longer in cold weather.
• Eau de Toilette (EDT): Arguably the most popular choice, EDTs contain 5-15% perfume extract, making them a more affordable option. They will last around 2-4 hours and are a good choice for summer as the heat intensifies the scent. EDTs are also popular with women due to their light and fresh finish.
• Eau de Cologne (EDC): With a fragrance concentration of 2-4%light and invigorating option that will last a couple of hours. EDCs are perfect for those who want to smell clean and natural, and some, like Dior Homme Cologne, mimic the scent of freshly showered skin. They are water-based and kind to sensitive or dry skin.
• Eau Fraiche: These are aromatic, green, and citrusy fragrances with a 2-3% concentration of fragrance oil. They are quite rare but are ideal for those who want a subtle, ultra-light fragrance, such as for the gym or casual hangouts.
• Perfume Oils: With a 20% concentration of essential oils, perfume oils are alcohol-free and a good choice for those with sensitive or dry skin. They are also more affordable and a great option for those wanting to switch up their scent without a heavy commitment.

The different types of cologne cater to various preferences, budgets, and occasions, ensuring that everyone can find their signature scent.

Frequently asked questions