Latest Fragrance Launches: What's New In Perfume

what new perfumes are out

There are a variety of new perfumes that have been released in 2023. Some of the notable mentions include Myriad, which is the sixth fragrance in the French maison's Les Extraits collection, with notes of oud, Centifolia, Bulgaria rose, white musk, saffron coco, and moss. Another new release is Fève Gourmande, a new version of Guerlain's Gourmand Coquin fragrance, with chocolatey and delicate bitter notes, elevated by rose and base notes of woody patchouli and smoky tea. Additionally, Paradis Nuit, a French natural perfume, offers an amber-woodsy fragrance with notes of Marseille soap, Cassie flower, and spicy sandalwood infused with bitter cocoa. For those who enjoy vanilla, the New York-based brand has created a smoky-rich blend of vanilla leaves and absolute with cabreuva, pink pepper, cypress root, hay, and patchouli. Other popular perfumes released in 2023 include Borntostandout Drunk Lovers, Le Labo Another 13, Bdk Gris Charnel, and Carolina Herrera Stallion Leather.

Characteristics Values
Brand Acqua di Parma, Bond no. 9, Eight & Bob, Nest Fragrances, Trish McEvoy, Miu Miu, Byredo, Orebella, Roja Parfums, Phlur
Perfume Name Arancia di Capri La Riserva, Fico di Amalfi La Riserva, Mirto di Panarea La Riserva, Secret Gardens: Greenpoint, Il Giardino dell’Anima, Le Pari D’Honfleur, Le Trou 19 du Phare, Sérénité en Bourgogne, Cerulean Coast, Hypnotic Amber, Opulent Osmanthus, Oud Mystique, Rose Sublime, Tempting Tonka, Alto Astral, Ôrəbella, Blooming Fire, Elysium Noir, Cherry Stem
Key Notes Lemon, bergamot, myrtle, juniper, jasmine, rose

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Bella Hadid's Orebella line

Bella Hadid has launched a new fragrance line called Ôrəbella, which features a trio of unique, alcohol-free, bi-phase formula scents. The model and brand founder has created a collection of carefully curated fragrances, each with its own medley of notes, perfect for different moods and feelings. The geode-shaped bottles are an ode to Hadid's mother's vintage perfume collection.

The Ôrəbella line includes three distinct scents, each with its own personality and aroma. The fragrances are designed to offer a unique and high-quality alternative to traditional alcohol-based perfumes, which Hadid is sensitive to. As an activist, giving back is important to Hadid, and the Ôrəbella Alchemy Foundation has been launched in tandem with the fragrances to create positive change across various communities. The foundation will support organizations with a minimum donation of 1% of all net sales.

The model-turned-beautypreneur's passion project has received rave reviews from editors, who have praised the functional fragrances and their carefully curated notes. The Ôrəbella scents offer a unique and personalised experience, allowing wearers to choose a fragrance that aligns with their mood and feelings. Each scent is said to be carefully crafted, making it difficult to choose just one favourite.

The Ôrəbella fragrances were made available for purchase on May 2, 2024, on Orebella.com and Ulta.com. They are also available in all Ulta Beauty stores across the United States. With their unique formulas, captivating scents, and commitment to giving back, the Ôrəbella fragrances are a must-try for fragrance enthusiasts and those looking for a personalised aromatic experience.

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Acqua Di Parma's Blu Mediterraneo

One of the collection's fragrances is the Bergamotto di Calabria, which features vibrant bergamot and citron upfront, with hints of ginger, cedarwood, and vetiver. This perfume has a warm and classic citrus vibe, with a simple and traditional structure, making it a perfect unisex choice for everyday wear.

Another scent in the Blu Mediterraneo line is the Mandorlo di Sicilia, a unisex Eau de Toilette spray with a delicate and refreshing fragrance. The Arancia di Capri is also a part of this collection, designed for men with a 3.4 oz EDT spray. Additionally, the Mirto di Panarea and Fico di Amalfi fragrances offer unique olfactory experiences, with the latter available as both a unisex Eau de Toilette spray and a men's EDT spray.

The Acqua Di Parma Blu Mediterraneo collection offers a range of refreshing and vibrant fragrances, capturing the essence of the Mediterranean in each scent. With a variety of options, the collection caters to different preferences, providing an ideal choice for those seeking a bright and invigorating perfume.

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Byredo's Alto Astral

The perfume has been described as fresh, clean, and sweet, with a dominant coconut scent. Some reviewers note that the jasmine, musk, and incense give the fragrance a complex layer that may be off-putting to some. However, others find that it adds depth and makes the scent more interesting and mature. The longevity of the scent has been questioned, with some wondering if it will last a full day.

The bottle design is minimalist and sculptural, with a simple white label, allowing the fragrance to speak for itself. The scent has been described as an olfactive expression of upliftment and ease, capturing a light and fresh feeling.

Overall, Byredo's Alto Astral is a unique and captivating fragrance that captures the essence of Brazil and embodies a positive and uplifting spirit. It is a versatile scent that can be worn by both women and men, making it a great choice for those looking for a fresh and modern fragrance.

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Roja Parfums' Elysium Noir

Roja Parfums Elysium Noir is a new fragrance by the brand, described as a woody aromatic scent for women and men. It was launched in 2025 and is the third chapter in the brand's Elysium collection.

The perfumer behind this fragrance is Antoine Cotton. Elysium Noir is described as an "olfactive expression of paradise after hours". It is a bold and seductive scent, designed for the man who moves effortlessly from day to night. The fragrance is said to retain the freshness of its predecessor while introducing a sensuality that balances refinement with raw power.

The top notes of Elysium Noir include helvetolide, lemon, bergamot, geranium, hedione, lavender, mandarin, and orange. These light and citrusy notes create a bright and uplifting opening to the fragrance. The middle notes are blackberry and rose, adding a touch of sweetness and depth to the scent.

The base notes are where Elysium Noir truly shines, with a blend of juniper berry, frankincense, ambroxan, patchouli, cardamom, leather, pink pepper, cypress, cypriol, and sandalwood. These notes give the fragrance its woody and aromatic character, with a hint of spice and warmth. The leather and blackberry notes are particularly prominent, adding a carnal and addictive quality to the scent.

Overall, Roja Parfums Elysium Noir is a sophisticated and alluring fragrance that exudes elegance and power. It is perfect for those who seek a modern and sensual scent that can seamlessly transition from day to night. While some reviews note that the fragrance is disappointing, with a soapy smell and lack of depth, others praise its longevity and projection on the skin.

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Phlur's Cherry Stem

Cherry Stem is an intense and bold scent by Phlur, a brand that creates modern fine fragrances. Their perfumes are mindfully formulated, responsibly sourced, and meticulously crafted by world-class perfumers. The fragrances are inspired by memories, moments, experiences, and feelings—those that are intimately personal and universally shared.

Cherry Stem is an unexpected take on traditional cherries. It is described as "masterful, yet effortless, and intriguing" by its nose, Clement Gavarry. It is not a straightforward black cherry scent but has an unexpected wink of fruity nectar and the depth of soft leather and deep woods. The fragrance is intensified by the warmth of the body and lasts longer on areas such as the creases of the knees and elbows.

The perfume has received positive reviews, with some describing it as "seductive, dark, and inviting." It is a versatile scent that can be worn during the day or at night and is perfect for the fall season. The combination of cherry and plum creates a warm and addictive aroma, making it a unique and memorable fragrance.

Frequently asked questions

John Varvatos XX Elixir is a bold and modern fragrance for men.

Bella Hadid's Orebella line has just launched in the UK, with Blooming Fire, a warm, solar scent.

Phlur Golden Rule is a fruity floral perfume that was named the best new fruity floral perfume of 2025 by Brooke Knappenberger.

Guerlain's Vanille Planifolia Extrait 21, launched in 2025, is one of the best gourmand perfumes. Maison Francis Kurkdjian also launched a gourmand perfume with tutti-frutti notes.

Niche brand Phlur has just announced Cherry Stem. Roja Parfums, another niche house, has added Elysium Noir to its Elysium line.

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