Heidi Norton
In February 2020, singer Erykah Badu announced that she would be selling her own vagina-scented incense called Badu's Pussy or Bad Pussy. The incense was created by burning Badu's underwear and was sold on her website Badu World Market. Badu Pussy sold out of all 1,000 boxes in under two hours.
| Characteristics | Values |
|---|---|
| Name of Incense | Badu's Pussy |
| Inspiration | New York City's streetwear marketplace Chinatown Market |
| Ingredients | Burned pieces of her underwear, ash |
| Number of boxes sold | 1,000 |
| Time taken to sell out | Less than 2 hours |
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What You'll Learn
Erykah Badu's incense is called 'Badu's Pussy'
Erykah Badu is an artist known for her wit, authenticity, and unique personality. In 2020, she added another layer to her brand by launching an incense called "Badu's Pussy," which is based on the smell of her vagina.
The incense was introduced as part of the launch of Badu World Market, Badu's new online store. In an interview with 10 Magazine, Badu shared the unconventional process of creating the incense: "I took lots of pairs of my panties, cut them up into little pieces, and burned them. Even the ash is part of it…The people deserve it!"
The product description on Badu World Market further adds to the intrigue: "In honor of the biggest pussy in our culture, we're introducing this limited edition premium incense — cause he deserves it!" The incense sold out 1,000 boxes in less than two hours, with the scent of Badu's vagina now lingering in homes across America.
The launch of "Badu's Pussy" incense caused quite a stir, with some questioning the accuracy of recreating a person's scent and the unconventional inspiration behind it. However, Badu remains unbothered and continues to leave her mark in unexpected ways, solidifying her status as an enigmatic and boundary-pushing artist.
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It is vagina-scented
In 2020, singer Erykah Badu announced that she would be selling her own vagina-scented incense called "Badu's Pussy" or "Bad Pussy". The incense was released as part of the launch of her new online store, Badu World Market, which was meant to "encourage networking among smaller brands and prestigious art houses".
Badu's incense was created by burning pieces of her underwear. "I took lots of pairs of my panties, cut them up into little pieces and burned them," she told 10 Magazine. "Even the ash is part of it…The people deserve it!"
The incense sold out 1,000 boxes in less than two hours. This was partly due to a viral spat with podcaster Akademics, who made disrespectful comments about Badu during a livestream. In response, Badu released a limited edition of her incense with packaging showing a cartoon mouse wearing a gold chain with the name "Livingston", which is Akademik's government name.
Badu's vagina-scented incense is an example of a celebrity fragrance, a market that has been in decline. By creating a scent that evokes such a strong reaction, Badu has been able to create a sensation and generate interest in her product. Whether it is an accurate depiction of her vaginal scent is doubtful, as perfumers usually rely on association to create skin scents, such as the smell of soap or laundry detergent.
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It was created by burning Badu's underwear
In 2020, singer Erykah Badu launched an incense called "Badu's Pussy", based on the smell of her vagina. In an interview with 10 Magazine, Badu revealed that she created the incense by burning her underwear:
> "I took lots of pairs of my panties, cut them up into little pieces and burned them. Even the ash is part of it…The people deserve it!"
The incense was sold through Badu World Market, Badu's online store, which was inspired by New York City's Chinatown Market. The store was intended to "encourage networking among smaller brands and prestigious art houses".
The launch of "Badu's Pussy" followed a viral spat between Badu and podcaster Akademics, which caused the product to sell out in just a few hours. Badu's incense appeared with wrapping showing a cartoon mouse wearing a gold chain with the name "Livingston", which is Akademiks' government name.
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It sold 1000 boxes in under 2 hours
In 2020, musician Erykah Badu announced her intention to sell vagina-scented incense, named "Badu's Pussy" or "Bad Pussy". The incense was created by burning Badu's underwear. In August 2023, Badu's Pussy sold 1000 boxes in under 2 hours. The sales came after a viral spat with podcaster Akademics, which caused the product to gain attention and sell out. Badu announced the product on Twitter, and two hours later, she posted again to say it had sold out.
The sale of 1000 boxes of incense in under two hours is a remarkable achievement for Badu. It is unclear how much stock was available in total, but as it sold out, we know that at least 1000 boxes were available. With such a limited supply, it is impressive that so many boxes were sold in such a short time. This success could be attributed to the viral spat with Akademics, which brought attention to the product, as well as Badu's existing popularity and the unique nature of the product.
The quick sale of the incense could also be a result of high demand for the product. As mentioned, Badu's incense is unique, and there may be high demand for a product that is so unusual. In addition, Badu has a large and dedicated fan base who may have been eager to purchase a product that she had created and endorsed. It is also possible that some customers were motivated by the limited supply of the product, creating a sense of urgency to purchase it before it sold out.
The marketing of the incense may have also played a role in its successful sales. Badu's tweet announcing the product included a link to her website, making it easy for customers to purchase. In addition, the controversial nature of the product may have sparked curiosity among customers, leading them to purchase the incense to see what it was all about. Word-of-mouth may have also been a factor, as customers who had purchased the incense may have shared their experience with others, creating a sense of FOMO (fear of missing out) and driving more sales.
Overall, the sale of 1000 boxes of Erykah Badu's incense in under two hours is a remarkable achievement. It is a testament to Badu's business acumen, her understanding of her fan base, and her ability to create a unique and sought-after product. The success of this product launch demonstrates Badu's ability to drive sales and create a successful brand, and it will be interesting to see what future endeavours she pursues in the business world.
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Badu World Market sells apothecary goods
Badu World Market, the online store by singer Erykah Badu, sells apothecary goods. The store was launched on February 20 and includes incense called "Badu's Pussy", which Badu created by burning pieces of her underwear. The incense sold out in less than two hours.
In addition to incense, Badu World Market offers an amethyst, rose quartz, and turquoise-infusing water bottle, grills that snap over teeth, and pieces from Badu's clothing line, Fuh. The store is inspired by New York City's Chinatown Market and aims to encourage networking among smaller brands and prestigious art houses.
Badu's incense was released following a viral spat with podcaster Akademics, which caused her product to gain traction and sell out quickly. The product description on Badu World Market included a jab at Akademics, stating, "In honor of the biggest p*ssy in our culture, we're introducing this limited edition premium incense — cause he deserves it!"
The unique nature of Badu's incense and its association with a celebrity likely contributed to its popularity. Badu's incense is an example of how celebrities can create a sensation with their products to stand out in a competitive market.
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Frequently asked questions
Erykah Badu uses incense that she created herself, called "Badu's Pussy", based on the smell of her vagina.
In an interview with 10 Magazine, Badu revealed that she burned several pairs of her underwear, cutting them up into little pieces first. She included the ash in the incense, stating, "Even the ash is part of it."
Badu's incense was created as part of the launch of her new online store, Badu World Market, which was inspired by New York City's Chinatown Market. The store was intended to "encourage networking among smaller brands and prestigious art houses".
Badu World Market sells apothecary goods, such as an amethyst, rose quartz, and turquoise-infusing water bottles, grills, and pieces from Badu's clothing line, Fuh.
Badu was inspired to create her own incense after Gwyneth Paltrow released a candle that smelled like her vagina.
