Choosing a cologne is an important part of a man's personal style and hygiene. It can be the perfect finishing touch to an outfit, enhancing your confidence and attractiveness. While cologne is often associated with men's fragrances, it is technically a generic term for perfume, which has different strengths: eau fraiche, eau de cologne, eau de toilette, eau de parfum, and parfum. The higher the concentration of oils, the stronger and longer-lasting the fragrance. When choosing a cologne, it's important to consider its concentration, fragrance family (woody, fresh, floral, or oriental), and notes (top, heart, and base). You should also test the cologne on your skin before buying it and apply it sparingly to pulse points like the wrists, neck, and chest, as the heat from these areas will help diffuse the scent throughout the day.
What You'll Learn
Choosing a cologne
Understand the Different Types of Fragrances
Colognes are typically classified as having lower concentrations of essential oils compared to perfumes. Masculine fragrances tend to work well with sharp and musky body odours, while feminine fragrances complement softer and ambery body odours. Fragrances also fall into one of four scent families: fresh (or nautical), floral, woody, or amber. Knowing these categories can help you narrow down your choices.
Consider Your Preferred Scent Notes
Fragrances are made up of top notes, middle (heart) notes, and base (bottom) notes. Top notes are the initial scents you perceive, while middle and base notes develop over time. Understanding these layers can help you identify the specific aromas you enjoy.
Take a Fragrance Quiz
If you're unsure where to start, consider taking a fragrance quiz. These quizzes take into account factors such as fragrances you already like, your preferred scent family, how you want your cologne to make you feel, and your gender preferences. This can be a fun and interactive way to receive personalised recommendations.
Sample Different Colognes
The best way to choose a cologne is to sample different options. Spray a small amount on your skin and observe how it interacts with your body chemistry. Fragrances can smell different on each person, so it's essential to test them out before committing to a purchase.
Read Reviews and Recommendations
Fragrance experts and reviewers can provide valuable insights and guide you towards the best options. Look for reviews that discuss the scent's performance, longevity, and overall experience. This can help you make a more informed decision.
Think About the Occasion
Consider the occasion when choosing a cologne. For example, you might want a lighter, fresher scent for everyday use and a bolder, more intense scent for special occasions or evenings out. Fragrances with citrus or aquatic notes are often ideal for daytime or summer use, while spicier and woodier scents are perfect for winter or formal events.
Remember, choosing a cologne is a personal journey. Take your time, explore different options, and don't be afraid to step out of your comfort zone. Enjoy the process of discovering the perfect scent that reflects your personality and enhances your natural odour.
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How to apply cologne
Applying cologne is an art form. Done properly, it can make you feel more attractive and confident. Done incorrectly, it can result in over-application or a scent that fades too quickly. Here is a guide on how to apply cologne correctly and make it last longer.
How Much Cologne to Apply
The key to applying cologne is to avoid over-application. You want the cologne to complement your natural scent, not drown it out. Start with a light application – choose one area, such as the neck or forearms, and apply one spray. If you notice that the scent fades quickly, choose another area and spray there the next time you apply. You can always add more, but it's difficult to undo an overdose of cologne.
Where to Apply Cologne
Apply cologne to heated areas of the body, such as the neck, chest, pulse points, forearms, or inner elbows. These areas will help diffuse the scent throughout the day and allow it to meld with your body chemistry to create your signature scent.
How Close to Hold the Cologne Bottle
Hold the spray bottle 3-6 inches from your body. Holding the bottle any closer than 3 inches risks over-application, and spraying from further than 6 inches away will likely result in under-application.
When to Apply Cologne
Apply cologne immediately after showering, directly onto dry skin. The shower will cleanse your body of any other scents and open your pores, helping the scent absorb.
How to Make Cologne Last Longer
- Apply cologne after showering and moisturising, as it clings better to moisturised skin.
- Apply cologne directly to the skin, where it will last longer.
- Don't rub the cologne into your skin, as this can cause the top notes to evaporate faster. Instead, simply spray and let it dry.
- Reapply cologne if needed, especially if you are going out in the evening. Dab a little onto your pulse points.
- Store cologne in a cool, dark place, as fluctuations in temperature can shorten its shelf life.
Common Mistakes to Avoid
- Don't spray cologne on your clothing – this prevents it from mixing with your natural oils and developing your unique scent. It can also stain or damage certain fabrics.
- Don't splash cologne onto your skin if it doesn't have a spray nozzle.
- Don't spray a mist cloud and walk through it – most of the cologne will end up on the floor.
- Don't apply too much cologne. It should be a subtle enhancement to your image, not overpowering.
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How to make cologne last longer
Making your cologne last longer is all about creating the right environment for the scent to stick to your skin. Here are some tips to help your cologne go the distance:
Moisturise your skin
Applying cologne to dry skin is a surefire way to ensure it doesn't last. By moisturising your skin first, you give the cologne something to latch on to, helping it to absorb more efficiently. Apply an unscented lotion or body oil before spraying your cologne, focusing on your pulse points (neck, wrists, elbows, knees, and behind the ears). The warmth of these areas will help the scent to develop and linger for longer.
Spray after a shower
The best time to apply cologne is immediately after a shower. Your pores are at their most open, allowing the cologne to seep into your skin, and the moisture on your skin will help to lock in the scent.
Avoid the bathroom
Heat, humidity, and light can speed up the breakdown of your cologne, so avoid storing it in the bathroom. Keep it somewhere cool, dry, and dark, like your bedroom or closet.
Don't overapply
It might seem logical that the more cologne you spray, the longer it will last. However, this will only serve to front-load the day, and you'll still be scentless by the same time. Keep it to a spritz or two, and if you need to, double down later.
Spray your comb or brush
For men who want their hair to smell great, a clever trick is to spray a small amount of cologne onto your brush or comb before styling. Avoid applying it directly to your hair or scalp, as the alcohol content can dry out your hair.
Layer your fragrances
Most fragrances are made with corresponding soaps, aftershaves, and body balms. By using these complementary products, you remove competing scents, allowing your cologne to shine through.
Spray your clothes
You can also spray your cologne over your clothes to make a lasting impression. The microfibres in your clothes will hold the scent in place. Just be mindful of delicate fabrics like silk or suede, and opt for sturdier fabrics like cotton, denim, or wool instead.
Don't walk through a mist
Avoid the temptation to spritz the fragrance into the air and walk through it. This method wastes product and causes the scent to evaporate quickly. Instead, apply the cologne directly to your skin by spritzing or dabbing.
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Different types of cologne
There are several different types of cologne, each with its own unique characteristics and advantages. Here is a detailed guide to help you understand the different types of cologne and make an informed choice:
Parfum
Parfum, also known as perfume extract, has the highest concentration of fragrance oil, typically ranging from 20% to 30%. This makes it the most tenacious and long-lasting type of cologne, with a longevity of 10 to 12 hours or more. Due to its high concentration, parfum tends to be more expensive than other types of cologne. It is ideal for those who want a heavy and seductive scent that will last through the day and night. An example of a popular parfum is Tom Ford Ombre Leather.
Eau de Parfum (EDP)
Eau de Parfum has a slightly lower concentration of fragrance oil, ranging from 15% to 20%. It offers a good balance between potency and longevity, making it a popular choice for modern colognes. EDPs can last for 8 to 10 hours on average and are perfect for special occasions or winter wear as they project better in colder temperatures. Gucci Guilty Pour Homme is an example of a well-known Eau de Parfum.
Eau de Toilette (EDT)
Eau de Toilette is a popular choice due to its more affordable price point. It contains 5% to 15% perfume extract, resulting in a lighter and more subtle fragrance. EDTs typically last for 3 to 4 hours, making them ideal for summertime or daily wear. They are also a favourite among women who prefer a subtle, lingering scent. Jimmy Choo Man is a classic example of an Eau de Toilette.
Eau de Cologne (EDC)
Eau de Cologne has a low concentration of fragrance oil, ranging from 2% to 4%. It is a light and invigorating option that provides a natural, just-showered scent. EDCs are ideal for those who want a subtle fragrance that won't overpower others. However, they require more frequent application, typically every couple of hours. Dior Homme Cologne is a well-known example of an Eau de Cologne.
Eau Fraiche
Eau Fraiche is a rare type of cologne with a very low concentration of fragrance oil, around 2% to 3%. It is aromatic, green, and citrusy, providing a subtle and gentle scent trail. Eau Fraiche is perfect for those who want a lightweight fragrance for the gym or casual hangouts. YSL Y Eau Fraiche is a popular interpretation of this type of cologne.
Perfume Oils
Perfume oils are a unique type of cologne that uses fragrant essential oils diluted with carrier oils such as olive, coconut, or jojoba oil. They are alcohol-free, making them suitable for sensitive or dry skin. Perfume oils typically have a concentration of around 20% and can last for up to 4 to 6 hours. Pure Instinct Roll-On is a trending perfume oil that is said to contain attraction-boosting pheromones.
Each type of cologne offers distinct advantages in terms of fragrance concentration, longevity, and price. Choosing the right cologne depends on personal preferences, the desired occasion, and the desired fragrance intensity.
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Best colognes for men
Choosing a cologne is a personal experience, and the best way to find the right one is to try out different scents and see what you like. Here are some of the best colognes for men, according to experts and fragrance enthusiasts:
Chanel Bleu de Chanel
This cologne has become one of the most popular men's fragrances in the world since its debut in 2010. It's a woody scent with notes of citrus, labdanum, sandalwood, and cedar that's easy to wear and bright enough to be noticed. It's a great choice for anyone looking for their first cologne.
Dior Sauvage
Dior Sauvage is a best-selling cologne for men, renowned for its fresh and magnetic allure. It combines invigorating notes of bergamot, spicy pepper, and woody accords to create a captivating and masculine scent. It's earned widespread acclaim and is a top choice for those seeking a sophisticated fragrance experience.
Creed Aventus
Aventus is an exceptional fragrance for men, exuding luxury and sophistication. Its blend of pineapple, birch, and musk creates a powerful and distinctive aroma that embodies confidence and charisma. It's one of the best-selling men's fragrances from the prestigious fragrance house, Creed.
Acqua di Parma Colonia
Acqua di Parma Colonia is a classic fragrance developed over 100 years ago. It opens with a blend of sweet and musky notes, softening into a refreshing and sophisticated scent that lingers all day. The art deco-inspired bottle is timeless and elegant, making it a versatile choice for any scenario.
Maison Margiela 'Replica' Jazz Club
This cologne is appropriately named, evoking the atmosphere of a downtown jazz club on a brisk evening. It opens with sweet rum and spicy pepper, followed by smoky tobacco leaf and warm vanilla. It's a sophisticated, well-balanced, and long-lasting fragrance that exudes confidence and is perfect for fall.
Tom Ford Tobacco Vanille
Tobacco Vanille is a popular and recognisable fragrance from Tom Ford. It's a warm and spicy scent where the sweetness of vanilla is balanced by smoky tobacco and spicy ginger. It's an intense fragrance, so a little goes a long way, but it's perfect for a cosy night out.
Paco Rabanne 1 Million Eau de Toilette
This cologne is a modern classic with sophisticated masculine scent. It has notes of heavy leather, woody amber, rose, and citrus. It's a great choice for young men with its solid masculinity and impressive staying power.
Issey Miyake L'Eau d'Issey Pour Homme
This cologne captures summer in a bottle with its bright citrus and delicate floral notes grounded in amber. It's an elegant and versatile fragrance that's not overwhelming, making it perfect for daytime wear or a casual evening out.
Yves Saint Laurent La Nuit de l'Homme
La Nuit de l'Homme is a spicy and woody fragrance with notes of bergamot, cedar, lavender, and vetiver. It's the perfect evening scent, evoking a cool and approachable vibe. The bottle design is also substantial and sleek, adding to its appeal.
Dior Homme Eau de Toilette
Dior Homme is a woody and masculine cologne with notes of Atlas cedar, patchouli, and vetiver. It's a luxurious and sophisticated scent that's widely appealing. While it may not be for everyday wear, it's an excellent choice for formal occasions or a professional environment.
Versace Eros
Versace Eros is an intense and playful cologne, named after the Greek god of passion. It bounces between fresh and woody notes, with citrus, mint, spice, and hints of vanilla and cedarwood. It's a long-lasting and vibrant fragrance, perfect for a date night or dancing the night away.
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Frequently asked questions
My favorite cologne is Chanel Bleu de Chanel. It is one of the most popular men's fragrances in the world and for good reason. It is a woody cologne with notes of cedar and sandalwood that are brightened by zesty grapefruit.
My second favorite cologne is Maison Margiela Replica Jazz Club. It is a warm and spicy cologne with notes of pink pepper, rum, tobacco, and vanilla.
My third favorite cologne is Dior Sauvage. It is a nature-inspired cologne with warm notes of bergamot, pepper, and amberwood.