
Taylor Swift has launched several fragrances over the years, including Wonderstruck and Wonderstruck Enchanted, which were created in collaboration with perfumers like Olivier Gillotin, Loc Dong, and Jean-Marc Chaillan. In 2024, Swift revealed her favourite perfume was by Tom Ford, specifically the scent Santal Blush, which combines woody and earthy notes with ylang-ylang and Australian sandalwood. This scent was also spotted in her 2020 Netflix documentary, Miss Americana.
| Characteristics | Values |
|---|---|
| Name | Santal Blush |
| Brand | Tom Ford |
| Scent | Warm, woody, spicy, earthy, floral |
| Notes | Cinnamon, ylang-ylang, Australian sandalwood, exotic spices, luxe ylang ylang, warm cinnamon, sumptuous woods |
| Price | $195 for 1 oz, $300 for 1.7 oz |
| Retailers | Nordstrom, Sephora |
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What You'll Learn

Taylor Swift's favourite perfume is Tom Ford's Santal Blush
Swift has also been seen with the perfume in the background of a scene from her 2020 Netflix documentary, Miss Americana. The scent has been described as "warm" and "spicy", with notes of ylang-ylang and sandalwood. It is available in two sizes: a 1 oz bottle for $195 and a 1.7 oz bottle for $300.
Swift has created several fragrances of her own, including Wonderstruck, Wonderstruck Enchanted, Taylor by Taylor Swift, Taylor by Taylor Swift: Made of Starlight, and Incredible Things. These fragrances were mainly aimed at a younger demographic and featured fruity and sweet notes.
While Swift's favourite perfume may be Tom Ford's Santal Blush, she has also been rumoured to wear other fragrances such as Viktor&Rolf's Flowerbomb during her 2013 Red Tour and Tom Ford's Tobacco Vanille.
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She created Wonderstruck with Elizabeth Arden in 2011
Wonderstruck, created by American singer-songwriter Taylor Swift in collaboration with the cosmetic company Elizabeth Arden, was launched in October 2011. It was Swift's first fragrance, followed by a spin-off, Enchanted Wonderstruck.
Wonderstruck was created by perfumer Olivier Gillotin of Givaudan. The perfume is named after the lyrics from Swift's song "Enchanted": "I'm wonderstruck, blushing all the way home." The name reflects the feeling of wonder and impression one gets when meeting someone they like. Swift hoped her fragrance would be an essential part of many such first meetings and impressions.
The scent is described as a charming gourmand with floral, fruity, and wooden notes. The top notes include raspberry, dewberry, green tea, freesia, and apple blossom. The heart notes feature sweet vanilla, honeysuckle, and white hibiscus. The base notes are golden amber, musk, sandalwood, and peach.
Wonderstruck was well-received by fans and became a beloved fragrance for many. However, it has since been discontinued, leading to a thriving resale market. Fans have expressed their desire for the fragrance to be reintroduced, and some have resorted to purchasing it on eBay for high prices.
In addition to Wonderstruck, Taylor Swift has released four other fragrances: Enchanted Wonderstruck, Taylor by Taylor Swift, Taylor by Taylor Swift: Made of Starlight, and Incredible Things. These fragrances accompanied Swift's journey from the Speak Now era through the Red era and into the 1989 era, catering to a growing demographic that matured alongside her.
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Wonderstruck's top notes include raspberry, blackberry, and tea
Taylor Swift's first perfume, Wonderstruck, was launched in 2011 in collaboration with Elizabeth Arden. Wonderstruck's top notes include raspberry, blackberry, and tea, with middle notes of vanilla, honeysuckle, and hibiscus, and base notes of peach, sandalwood, amber, and musk. The fragrance has been described as fruity and sweet, with a bubbly, candy-like citrus scent.
Wonderstruck was a huge success, and Swift followed up with four more fragrances: Enchanted Wonderstruck, which has notes of passionfruit; Taylor by Taylor Swift, featuring magnolia and tangerine; Taylor by Taylor Swift: Made of Starlight, with notes of apricot; and Incredible Things, with grapefruit notes. These scents accompanied Swift from the Speak Now era through the Red era and into the 1989 era, targeting a young demographic that was growing up with her.
While Wonderstruck and its successor, Wonderstruck Enchanted, were likely reflective of Swift's taste at the time, her perfume preferences have probably evolved. In 2020, Swift revealed one of her staple scents: Tom Ford's Santal Blush. This fragrance differs from Wonderstruck, offering a darker, sexier, and more mature scent with woody, earthy, and spicy notes. Santal Blush combines exotic spices with ylang-ylang, warm cinnamon, and sumptuous woods, creating an intimate and sultry aroma.
Swift has never verbally confirmed her exact fragrance of choice, but her interaction with RuPaul's Drag Race alum, Xunami Muse, at the 2024 MTV Video Music Awards provided a strong hint. When complimented on her scent, Swift replied, "It's Tom Ford," leading many to believe she favours the Santal Blush fragrance from the luxury brand.
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Taylor by Taylor Swift includes magnolia and tangerine
Taylor Swift has launched several fragrances over the years. One of her perfumes is called 'Taylor by Taylor Swift', which includes notes of magnolia and tangerine. This scent was part of a collection of fragrances that took Swift from the Speak Now era through the Red era and into the 1989 era. The perfumes were mainly aimed at the young demographic that was growing up alongside her.
Swift's first perfume was Wonderstruck, launched in 2011 with Elizabeth Arden, which has since been discontinued. Wonderstruck was described as a fruity and sweet mix with top notes of raspberry, blackberry, tea, apple blossom, and freesia; middle notes of vanilla, honeysuckle, and hibiscus; and base notes of peach, sandalwood, amber, and musk.
Following the success of her first fragrance, Swift went on to release four more: Enchanted Wonderstruck, which featured notes of passionfruit; Taylor by Taylor Swift: Made of Starlight, with notes of apricot; and Incredible Things, with notes of grapefruit.
While these scents were likely reflective of Swift's taste at the time, it is hard to believe that she still wears these perfumes today. In 2024, Swift confirmed that she wears Tom Ford fragrances. Specifically, she has been known to wear Santal Blush, a warm, woody, and spicy scent with notes of cinnamon and ylang-ylang.
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Her other fragrances include Incredible Things and Made of Starlight
Taylor Swift's latest fragrance is called Midnight Hour. The singer has been releasing perfumes since 2011, with Incredible Things launching in 2014. This scent is described as a unique, warm, and feminine fragrance with a combination of velvety petals and creamy woods, wrapped in a delicate veil of vanilla and musk. The perfume opens with sparkling accords of pink pepper and grapefruit, with floral tones of vanilla orchid, wild passion flower, and suede flower at its heart. The base notes include white amber, creamy musk, vanilla from Madagascar, and vetiver from Haiti. The bottle is white and opaque, featuring a watercolour print of Taylor's silhouette profile.
Incredible Things has received positive reviews, with wearers receiving many compliments. It is noted for its longevity, with wearers smelling the fragrance on their skin and clothes for hours after spraying. The perfume is considered versatile, suitable for spring, fall, and winter, and even all year round.
Another one of Taylor Swift's fragrances is Made of Starlight. Other perfumes by the singer include Wonderstruck, Wonderstruck Enchanted, and Taylor.
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Frequently asked questions
Taylor Swift's favourite perfume is Tom Ford's Santal Blush.
Tom Ford's Santal Blush is described as warm, woody, earthy, spicy, and floral.
Yes, Taylor Swift released her first perfume, Wonderstruck, in 2011, followed by four more fragrances: Enchanted Wonderstruck, Taylor by Taylor Swift, Taylor by Taylor Swift: Made of Starlight, and Incredible Things.











































