
One Direction, the English-Irish boy band formed in 2010, has released several fragrances over the years. Their first perfume, Our Moment, was launched in 2013 and was a huge success, becoming the best-selling celebrity fragrance of Christmas that year. Since then, the band has released three other perfumes: That Moment, a special edition of Our Moment, You & I, and Between Us. With their fragrances receiving mostly positive reviews, One Direction has continued to capture the hearts of their fans through scent. So, what does the newest One Direction perfume, That Moment, offer in terms of aroma and how does it compare to their previous releases?
| Characteristics | Values |
|---|---|
| Name | Our Moment |
| Launch Date | 6 June 2013 |
| Variants | 30ml, 50ml, and 100ml Eau de Parfum |
| Product Line | Shower gel, body lotion, and gift sets |
| Awards | Best female fragrance at the Pure Beauty Awards |
| Scents | Sugary, sweet, creamy, floral, fruity, musky, spicy |
| Similar Scents | Britney Spears' Midnight Fantasy, Kylie Minogue 'Showtime', Ariana Grande's Ari |
| New Edition | That Moment, released in April 2014 |
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What You'll Learn

'Our Moment' by One Direction
Our Moment by One Direction is a fragrance for women that was launched in 2013. It was the first perfume endorsed by the English-Irish boy band, with three more fragrances released after: That Moment, You & I, and Between Us. Our Moment was the best-selling celebrity fragrance of Christmas 2013, with higher sales than perfumes endorsed by celebrities such as Lady Gaga, Nicki Minaj, and Britney Spears.
The perfume has received mostly positive reviews, with wearers describing it as "happy, floral, and sweet". It has a fruity, sugary, and candy-sweet scent with a creamy texture. As it develops, you can start smelling the florals, with a hint of spice. The fragrance also has good longevity without being overpowering.
Some negative reviews of the perfume mention the design of the bottle, with one reviewer comparing it to a "tacky Disney princess accessory". Another review mentions that the perfume only lasts for about 5 minutes after spraying.
Our Moment by One Direction seems to have gained a cult following, with many people expressing their love for the scent and their desire to purchase it again. Some people have also compared it to other perfumes such as Britney Spears' Midnight Fantasy and Kylie Minogue's Showtime.
Three different gift sets are available for Our Moment: 30ml perfume with body lotion, 30ml perfume with shower gel, and 30ml perfume with shower gel and body lotion. The fragrance also won an award at the Pure Beauty Awards for Best Female Fragrance.
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'That Moment' by One Direction
One Direction, the English-Irish boy band formed in 2010, launched their first perfume, Our Moment, in September 2013. The fragrance was a huge success, becoming the best-selling celebrity fragrance of Christmas that year. Following this success, the band released a new special edition of their debut scent in April 2014, called That Moment.
That Moment by One Direction is a limited-edition version of the original fragrance, Our Moment. It retains the original notes of pink grapefruit and jasmine and introduces new flavours of green apple and violet. The base notes of the perfume include woods and musk. The fragrance is available in 30, 50, and 100 ml Eau de Parfum.
The bottle design for That Moment has been a topic of discussion among fans and perfume enthusiasts. Some have criticised it as being too fiddly or resembling a Disney princess accessory. However, others have found it gorgeous and well-suited to the fragrance.
That Moment by One Direction received positive reviews from perfume enthusiasts and fans of the band alike. Many praised the unique blend of fruity, sugary, and floral scents, describing it as sweet, delicious, and even a little seductive. The fragrance was also noted for its longevity, providing a subtle yet lasting aroma without being overpowering or sickly.
Overall, That Moment by One Direction was well-received and became a favourite among fans, with some considering it a signature scent. The combination of original and new notes created a delightful aroma, and the limited-edition nature of the fragrance made it a special release for the band's followers.
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'You & I' by One Direction
One Direction, the British boy band formed in 2010, has launched several fragrances over the years. Their first perfume, called Our Moment, was introduced in September 2013. The band has since released other fragrances, including That Moment, a new special edition of their debut scent, which came out in April 2014. That Moment retained the original notes of pink grapefruit and jasmine while adding new flavours of green apple and violet. The base notes included woods and musk.
One Direction's other fragrances include Between Us, You & I, and a limited edition version of their original scent called Dynastie. The band also released a short film in June 2013, which may have been related to the promotion of their first fragrance.
Our Moment by One Direction received positive reviews from perfume enthusiasts, who described it as a beautiful, happy, floral, and sweet fragrance. Some reviewers mentioned that it reminded them of other celebrity perfumes, such as Britney Spears' Midnight Fantasy or Kylie Minogue's Showtime. However, some fans of the perfume expressed disappointment that it was no longer being produced and were searching for similar scents.
While some people may have been embarrassed to purchase a celebrity perfume, others praised the scent, saying it was unique and delicious. One Direction's fragrances have received attention not only for their scents but also for their packaging, with some reviewers commenting on the beauty of the bottles. The band members themselves were involved in the process of creating the perfumes and expressed excitement about the idea of mixing individual scents to create something new.
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'Between Us' by One Direction
Between Us is the newest addition to the One Direction perfume collection. The collection includes three other fragrances: Our Moment, That Moment, and You & I.
Our Moment, One Direction's first perfume, was released in September 2013. The fragrance is described as fruity, sugary, sweet, and creamy, with notes of florals and musk. It is said to be long-lasting without being overpowering. Our Moment was inspired by the song "Moments," with Harry explaining, "I think it's a great thing between us and the fans." The perfume was also influenced by the idea of combining individual scents to create something unique, as Liam shared, "You mix individual scents to create something so much better!"
That Moment, a special edition of the debut fragrance, was released in April 2014. It retains the original notes of pink grapefruit and jasmine while introducing new notes of green apple and violet. The base notes include woods and musk.
With a range of positive reviews, One Direction's perfumes have received praise for their delightful scents and longevity. Between Us by One Direction is sure to be another captivating fragrance from the popular boy band.
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One Direction's fragrances are for women
One Direction's fragrances are marketed towards women. Their first perfume, "Our Moment", was released in 2013 and was well-received by women of various ages. Despite some initial embarrassment about purchasing a boy band perfume, several women praised the scent, describing it as sweet, fruity, creamy, floral, and unique. The fragrance also received compliments from both men and women and was considered a good value for the price.
The success of "Our Moment" led to the release of a new special edition called "That Moment" in April 2014. This fragrance retained the original notes of pink grapefruit and jasmine while introducing new flavours of green apple and violet. "That Moment" was also well-received, with some fans expressing excitement and happiness for the girl fans of One Direction.
While the original "Our Moment" perfume is no longer in production, it remains a favourite scent for many, with some fans searching for similar fragrances or exact dupes. The popularity of One Direction's fragrances has resulted in the creation of limited editions and different formats, including Eau de Parfum spray, body lotion, rollerball, and shower gel.
Overall, One Direction's fragrances have been successful in appealing to women, with some fans expressing loyalty and sentimentality towards the scents. The band's involvement in the creation process and their desire to offer something unique to their fans have contributed to the positive reception of their fragrances among women.
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Frequently asked questions
The latest perfume by One Direction is called 'That Moment'. It was released in April 2014 as a new special edition of their debut perfume.
'That Moment' retains the original notes of pink grapefruit and jasmine and mixes them with new flavours of green apple and violet. The base notes include woods and musk.
The fragrance is available as 30, 50 and 100 ml Eau de Parfum. The prices for the different sizes are as follows: £39/$55 for 100ml, £29/$45 for 50ml and £21/$35 for 30ml.











































