Lance Carson
Billie Eilish has released a new perfume called 'Your Turn', which is a warm, woody, and fresh scent that blends bright ginger, velvety peach skin, and smooth sandalwood. The fragrance is described as captivating and versatile, with a unique dice-shaped bottle design that celebrates individuality and the endless possibilities that come when people take chances. It is also cruelty-free, paraben-free, vegan, and made with clean, sustainably sourced ingredients.
| Characteristics | Values |
|---|---|
| Name | YOUR TURN Eau de Parfum |
| Key Notes | Ginger, Peach Skin, Jasmine, Sandalwood, Bergamot, Cardamom, Musk, Sylvamber |
| Properties | Cruelty-free, paraben-free, vegan, made with clean ingredients |
| Bottle Design | Dice-shaped, chic |
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What You'll Learn
Bottle design
Billie Eilish's newest perfume, 'Your Turn', is a departure from the brand's previous bottle designs, which featured a bust resembling Billie herself. The bottle design for 'Your Turn' is a dice shape, reflecting the fragrance's theme of celebrating individuality and the endless possibilities that come when taking a chance. Billie has described the bottle as a "work of art", encouraging customers to reuse the bottle as decor after the fragrance is finished. The bottle design also aligns with the brand's commitment to sustainability, as the formula features an upcycled note called Sylvamber, a synthetic molecule with a woody, warm, and powdery amber-like scent.
The bottle cap has a spraying nozzle, and the fragrance is an Eau de Parfum, indicating a higher concentration of fragrance oils, typically ranging from 15% to 20%. The perfume is described as a warm, woody, and fresh scent, blending bright ginger, velvety peach skin, and smooth sandalwood. It opens with a vibrant combination of zesty bergamot, spicy cardamom, and invigorating ginger, followed by a heart of peach skin, night-blooming jasmine, and coconut water. The fragrance concludes with a warm and memorable finish of sandalwood, musks, and Sylvamber.
The 'Your Turn' bottle design is a statement piece that reflects the brand's new direction and emphasis on sustainability. The dice shape is unique and eye-catching, providing a modern and playful contrast to the brand's previous bottle designs. The bottle is designed to stand independently, showcasing its artistic qualities and encouraging customers to display it as a decorative piece even after the perfume is finished.
The brand has also considered sustainability in the packaging, with the carton crafted using Envirofoil and being fully recyclable. The fragrance is also vegan, cruelty-free, and paraben-free, aligning with the brand's values and appealing to conscious consumers. The recyclable packaging ensures that the product is environmentally friendly throughout its life cycle, from production to disposal.
Overall, the bottle design for 'Your Turn' by Billie Eilish Fragrances is a thoughtful and innovative creation that celebrates sustainability, individuality, and artistic expression. The dice-shaped bottle serves as a decorative piece and a symbol of the brand's evolution, offering customers a unique and memorable fragrance experience.
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Fragrance notes
Billie Eilish's newest perfume, "Your Turn", is a warm, woody, and fresh scent. It opens with a vibrant contrast of zesty bergamot, spicy cardamom, and the warm, invigorating bite of ginger. As the fragrance unfolds, it softens into a velvety peach skin, delicate night-blooming jasmine, and the airy essence of coconut water, revealing a soft, alluring heart. The fragrance then grounds itself with sandalwood, enveloping musks, and sustainable Sylvamber, an upcycled note and synthetic molecule with a woody, warm, and powdery amber-like scent. This combination creates an unforgettable, lingering warmth.
The perfume is cruelty-free, paraben-free, vegan, and made with clean ingredients. The carton is crafted with Envirofoil and is fully recyclable. The bottle design is also unique, highlighting a new era for Billie Eilish Fragrances. The bottle is meant to be reused as decor even after the fragrance is used up, aligning with the brand's dedication to sustainability.
"Your Turn" is quite different from Billie Eilish's original fragrance, "Eilish", which is a vanilla perfume that is rich, fluffy, and warm. The new perfume presents a distinct contrast, showcasing a diverse range of scents in the Billie Eilish Fragrances collection.
With its blend of bright ginger, velvety peach skin, and smooth sandalwood, "Your Turn" offers a captivating and versatile fragrance experience. The interplay between the freshness of ginger and peach and the warmth of sandalwood and musk creates a balanced and memorable scent.
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Sustainability
Billie Eilish, a self-proclaimed climate activist, has launched a new perfume, 'Your Turn', which is an addition to her existing line of fragrances. The brand has taken steps to make the new product more sustainable than its predecessors.
Firstly, the formula of the perfume has been made more sustainable by including an upcycled note called Sylvamber, a synthetic molecule with a woody, warm, and powdery amber-like scent. The fragrance is also vegan, paraben-free, cruelty-free, and made with all clean ingredients.
Secondly, the packaging has been designed with sustainability in mind. The outer packaging is printed in Envirofoil, a readily recyclable form of metallic, and is created using 100% renewable wind energy. The carton is Forest Stewardship Council Certified. The brand has also partnered with Route to support certified climate projects that help balance the environmental impact of every Eilish Fragrances order placed.
However, some critics have pointed out that the bottles are not refillable, which could lead to more waste, especially considering Billie Eilish's large fanbase. The bottles are intended to be reused as decor, but some may still end up in landfills.
Overall, while 'Your Turn' by Billie Eilish Fragrances has made some strides in sustainability, there are still areas where it could improve to reduce its environmental impact, particularly in terms of refillable packaging options.
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Price
The price of Billie Eilish's perfume, 'Eilish', is not publicly available. However, one source mentions that they purchased a $15 spray from Walmart.
The perfume is available in different sizes and product combinations, which likely influences the price. For example, it is sold as an 'Eilish & Eilish No. 2 Duo' and 'Eilish No. 2 Eau de Parfum'. Additionally, Billie Eilish Fragrances offers promotions, such as a complimentary Reusable Eco Essentials Set on orders of $65 or more.
'Eilish' is an Eau de Parfum, which is generally more expensive than other types of perfumes due to its higher concentration of fragrance oils. This higher concentration typically results in better longevity, which can justify a higher price point.
The pricing strategy for 'Eilish' may also be influenced by the target audience and their perceived value of the product. As a celebrity fragrance, 'Eilish' may command a higher price point due to the association with Billie Eilish's personal brand and style.
It is worth noting that the perfume's pricing structure may vary across different retailers and geographic locations. Additionally, factors such as sales tax, shipping costs, and discounts can also impact the final price paid by consumers.
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$13.99 $14.99
Launch date
Billie Eilish's newest fragrance, 'Your Turn', launched on 6 February 2025 at 12 pm EST. The launch marks a new era for Billie Eilish Fragrances, with the bottle design departing from the brand's usual bust of Billie herself. Instead, the bottle for 'Your Turn' is dice-shaped, reflecting the fragrance's celebration of individuality and the endless possibilities that come when people bet on themselves. The bottle also aligns with the brand's dedication to sustainability, intended to be reused as decor after the fragrance is finished.
The scent of 'Your Turn' is described as warm, woody, and fresh, blending bright ginger, velvety peach skin, and smooth sandalwood. It opens with a vibrant contrast of zesty bergamot, spicy cardamom, and the warm bite of ginger. As the fragrance unfolds, notes of velvety peach skin, delicate night-blooming jasmine, and the airy essence of coconut water come together, revealing a soft, alluring heart. The fragrance concludes with the warmth of sandalwood, enveloping musks, and sustainable Sylvamber, an upcycled note with a woody, warm, powdery amber-like scent.
Ahead of its launch, beauty editor Beth Gillette of Cosmopolitan had the opportunity to test 'Your Turn' for two months and received exclusive insights from Billie herself about the fragrance. Gillette described the scent as "quite different" from Billie's original fragrance, 'Eilish', a vanilla perfume that is rich, fluffy, and warm.
'Your Turn' is available for purchase on BillieEilishFragrances.com and at Ulta Beauty. The fragrance is cruelty-free, paraben-free, vegan, and made with clean ingredients. The carton is crafted with Envirofoil, fully recyclable, and created using 100% renewable wind energy.
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Frequently asked questions
The new Billie Eilish perfume is called 'Your Turn'.
'Your Turn' is a warm, woody, and fresh scent that blends bright ginger, velvety peach skin, and smooth sandalwood.
The bottle design is a departure from the brand's usual style, which features a bust of Billie Eilish. The new bottle is dice-shaped and meant to be reused as decor.
Billie told Cosmopolitan that she "really loves fragrances with beautiful bottles that can stand independently" and that her "philosophy when designing the bottles for my own fragrances [is] that they are all works of art".
'Your Turn' is available to buy on BillieEilishFragrances.com.
