
The latest Jimmy Choo fragrance is Rose Passion, a rich scent inspired by the glamour and confidence of the French Riviera. Created by perfumer Nathalie Lorson, the scent combines the freshness of coconut water and the exotic bloom of the frangipani flower with heady orchids and jasmine. With sandalwood, vanilla, and other notes, Rose Passion is an uplifting and exhilarating addition to the brand's signature fragrance line. While Rose Passion is the latest release, the brand has also launched a new edition of its I Want Choo fragrance for women in 2024, called I Want Choo Le Parfum.
| Characteristics | Values |
|---|---|
| Name | Rose Passion |
| Perfumier | Nathalie Lorson |
| Inspiration | French Riviera |
| Top Notes | Coconut water, Frangipani flower |
| Middle Notes | Orchids, Jasmine flower |
| Base Notes | Sandalwood, Exotic vanilla |
| Impression | Sensual, Optimistic, Uplifting, Exhilarating |
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What You'll Learn
- The latest Jimmy Choo fragrance is Rose Passion
- Rose Passion was created by perfumer Nathalie Lorson
- It has notes of coconut water, frangipani flower, orchids, jasmine, and sandalwood
- The scent is described as uplifting, exhilarating, and sensual
- The campaign for Rose Passion was shot on the French Riviera

The latest Jimmy Choo fragrance is Rose Passion
Rose Passion opens with fresh notes of coconut water and coconut milk, combined with the rich, exotic bloom of the frangipani flower. These top notes are complemented by middle notes of heady orchids and seductive jasmine. The fragrance then builds in intensity with base notes of sandalwood, which unify the myriad elements of the perfume, including a touch of exotic vanilla.
The result is a scent that is both uplifting and exhilarating, honouring the optimism of the Jimmy Choo woman. Rose Passion is inspired by the eternal allure of the French Riviera, with the name 'rose' referencing the French translation of 'pink'. The glittering coastline serves as the backdrop to the fragrance's debut campaign, with the bright blue sky and sparkling Mediterranean Sea framing the iconic La Palais Bulle, where the modern goddess Malika el Maslouhi luxuriates by the pool.
Rose Passion is available as an Eau de Parfum in two sizes, 60ml and 100ml, and is presented in a gorgeous pink bottle. It was launched in 2023 and is the newest addition to the Jimmy Choo fragrance collection, which was first established in 2011.
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Rose Passion was created by perfumer Nathalie Lorson
The latest Jimmy Choo fragrance is Rose Passion, which was created by the master perfumer Nathalie Lorson. Lorson is one of the few women in the industry who can call themselves a master perfumer. She grew up in Grasse, France, known as the home of perfumery, where her father worked as a chemist at the fragrance house Roure. She recalls that in 1980, very few women entered the perfumery field. Despite this, she pursued her passion and attended the prestigious Roure Bertrand Dupont perfumery school.
Lorson has created a couple of hundred perfumes, including Lalique Amethyst, Encre Noire, Flora by Gucci, Le Labo Poivre 23, Bentley for Men, Gucci Première, and Dita Von Teese's signature scent. She is one of four perfumers at the fragrance house Firmenich who worked on the new YSL Black Opium, one of her most popular works. Her creations are known for their harmonious and generous olfactive style, and her choice of raw materials is characteristically smooth, round, and sensual.
Rose Passion, the latest Jimmy Choo fragrance, opens with the freshness of coconut water and the rich exotic bloom of the frangipani flower. The middle notes combine the headiness of orchids with the seductive jasmine flower. The scent builds in intensity thanks to notes of sandalwood that unify the fragrance's myriad elements, including exotic vanilla, whose depth and power give the fragrance a long-lasting trail.
Lorson describes her creative process as a shared experience that involves the exchange of ideas and emotions. She aims to create simple yet resonant fragrances, selecting each ingredient for its quality and perfect dosage to maximize the beauty of the final creation. Her passion for research and her travels around the world inspire her creativity, and she has a unique talent for discovering new olfactive territories and creating innovative and unique fragrances.
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It has notes of coconut water, frangipani flower, orchids, jasmine, and sandalwood
The latest Jimmy Choo fragrance is Rose Passion, a rich and sensual scent that captures the essence and glamour of the fashion house. Created by renowned perfumer Nathalie Lorson, the fragrance features a unique blend of notes, creating an uplifting and exhilarating scent.
Rose Passion opens with a burst of freshness from coconut water, a unique and intriguing choice for a top note. This initial impression is complemented by the exotic bloom of the frangipani flower, adding a rich and heady layer to the fragrance. The heart of the scent combines the intoxicating fragrance of orchids with the seductive, sweet jasmine flower. These middle notes add depth and complexity to the perfume.
The base note of the fragrance is sandalwood, which unifies all the elements and adds intensity. The warmth and depth of this note create a long-lasting trail, ensuring the fragrance lingers. The scent is further enhanced by exotic vanilla, adding a touch of sweetness and power to the overall composition. The result is a captivating and optimistic fragrance that embodies the spirit of the modern Jimmy Choo woman.
The bottle design for Rose Passion is equally as elegant as the scent itself. The gold spray cap with a hammered jewel effect adds a touch of luxury, while the soft and elegant peach tint of the fragrance is a subtle nod to the warm and inviting nature of the perfume. Overall, Rose Passion by Jimmy Choo is an exquisite addition to any fragrance collection, offering a unique and captivating sensory experience.
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The scent is described as uplifting, exhilarating, and sensual
The latest Jimmy Choo fragrance is Rose Passion, a rich scent that captures the glamour and confidence of the iconic fashion house. Created by master perfumer Nathalie Lorson, the scent is described as uplifting, exhilarating, and sensual.
Rose Passion opens with fresh notes of coconut water and the exotic bloom of the frangipani flower. The middle notes are a heady combination of orchids and jasmine, adding a seductive touch. The scent then builds in intensity with sandalwood, exotic vanilla, and other base notes that give the fragrance a long-lasting trail.
The perfumer, Nathalie Lorson, describes the scent as "honouring another facet of the Jimmy Choo woman - her optimism". The fragrance is said to capture the essence of the French Riviera, with the name 'Rose' referring to the French translation of 'pink'. The campaign for Rose Passion features a modern goddess, Malika el Maslouhi, luxuriating by the pool, with the bright blue sky and glittering Mediterranean Sea as a stunning backdrop.
The Jimmy Choo Rose Passion fragrance is an addition to the brand's signature fragrance line, which includes other popular scents such as Blossom, Flash, I Want Choo, and the Illicit Collection. With its combination of fresh, floral, and exotic notes, Rose Passion is an uplifting and sensual scent that embodies the optimism and glamour of the Jimmy Choo brand.
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The campaign for Rose Passion was shot on the French Riviera
The latest addition to Jimmy Choo's fragrance collection is Rose Passion, a rich and evocative scent that captures the essence of the brand. The campaign for Rose Passion was shot on the French Riviera, with the sparkling coastline serving as the perfect backdrop for this glamorous and confident fragrance.
The French Riviera has long been associated with glamour and sophistication, making it the ideal setting for the Rose Passion campaign. The campaign shoot captures the bright blue sky and glittering Mediterranean Sea, framed by the iconic La Palais Bulle, a stunning architectural landmark. By the pool, Jimmy Choo's latest modern goddess, Malika el Maslouhi, embodies the essence of the fragrance: a blend of optimism, sensuality, and confidence.
The fragrance opens with fresh notes of coconut water and the exotic bloom of the frangipani flower, evoking the feeling of a luxurious escape to the French Riviera. The middle notes of heady orchids and seductive jasmine add depth and intensity, while the base notes of sandalwood and exotic vanilla leave a long-lasting trail.
The choice of the French Riviera as the backdrop for the Rose Passion campaign emphasizes the fragrance's inspiration and captures the essence of Jimmy Choo's latest scent. The campaign shoot showcases the beauty of the region, from the clear blue skies to the iconic architecture, creating a visual experience that matches the sensory experience of the fragrance itself.
Shot on the French Riviera, the campaign for Rose Passion captures the essence of this exciting new addition to the Jimmy Choo fragrance collection. With its rich notes and evocative scent, Rose Passion embodies the glamour and confidence that the brand is known for, making it a highly anticipated launch for fragrance enthusiasts and Jimmy Choo fans alike.
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Frequently asked questions
The latest Jimmy Choo fragrance is called Rose Passion.
Rose Passion opens with notes of coconut water and frangipani flower, followed by orchids, jasmine, and sandalwood. The scent is built around vanilla, giving it an uplifting and exhilarating feel.
Rose Passion was created by perfumer Nathalie Lorson, in collaboration with perfumers Olivier Polge, Veronique Nyberg, Domitille Michalon Bertier, Honorine Blanc, Louise Turner, Juliette Karagueuzoglou, Christophe Raynaud, Christine Nagel, Sonia Constant, Amandine Clerc-Marie, Marie Salamagne, Anne Flipo, Alienor Massenet, Nicolas Beaulieu, Paul Guerlain, Julien Rasquinet, Michel Almairac, Caroline Dumur, Jórdi Fernandez, and Clément Marx.
You can purchase Rose Passion directly from the Jimmy Choo website, or from select retailers.











































