Heidi Norton
Elizabeth Taylor's White Diamonds is a floral fragrance for women that was launched in 1991. It has top notes of lily, neroli, and bergamot, middle notes of ylang-ylang, narcissus, Egyptian tuberose, and jasmine, and base notes of sandalwood, amber, and musk. The scent is described as glamorous, sophisticated, and elegant, embodying the timeless beauty and femininity that Elizabeth Taylor is known for. The perfume has become a symbol of Taylor's enduring legacy and has remained an international bestseller since its launch. The largest bottle of the original White Diamonds perfume available on Amazon is 3.3 fl oz, while the smallest is 0.12 oz.
| Characteristics | Values |
|---|---|
| Creator | Elizabeth Taylor |
| Year of Launch | 1991 |
| Type of Perfume | Eau de Parfum |
| Top Notes | Lily, Neroli, Bergamot, Aldehydes, Orange |
| Middle Notes | Ylang-Ylang, Narcissus, Egyptian Tuberose, Rose, Jasmine, Violet, Carnation, Italian Orris Root, Turkish Rose, Cinnamon |
| Base Notes | Sandalwood, Amber, Musk, Oakmoss, Patchouli |
| Bottle Design | Bottle decorated with small imitation white diamond gemstones |
| Advertising Campaign | $20 million, including a national tour of department stores by Taylor, magazine advertisements, and a short film |
| Sales | Total sales of $1.5 billion as of 2018 |
| Inspired By | Elizabeth Taylor's gardens and her love for diamonds |
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What You'll Learn
The scent
Elizabeth Taylor's White Diamonds is a floral aldehyde fragrance for women. It was launched in 1991 and was the actress's second perfume, following Passion, which debuted in 1987. White Diamonds was created in partnership with Elizabeth Arden Inc., then a division of Parfums International. The nose behind the fragrance is Carlos Benaïm.
The perfume is described as having a "bouquet" of top notes, including aldehydes, lily, neroli, orange, and bergamot. The middle notes are Egyptian tuberose, jasmine, ylang-ylang, narcissus, carnation, Italian orris root, Turkish rose, and cinnamon. The base notes are amber, musk, sandalwood, oakmoss, and patchouli.
The perfume is sold in a bottle adorned with small imitation white diamond gemstones, reflecting the brilliance and glamour of the jewels that Taylor loved. The scent was inspired by Taylor's passions for the lush beauty of her gardens and the allure of diamonds.
The White Diamonds scent has spawned various iterations, including limited editions and innovative, White Diamonds-inspired fragrances. These include Sparkling White Diamonds (1999), Brilliant White Diamonds (2001), White Diamonds Lustre (2014), White Diamonds Night (2016), Love & White Diamonds (2017), and White Diamonds En Rouge (2019). In 2021, a limited edition White Diamonds Legacy was launched to commemorate the original fragrance's 30th anniversary.
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The bottle
The perfume is available in two formulations: eau de toilette (EDT) and eau de parfum (EDP). The EDT is described as having a pretty oval spray bottle, while the EDP is said to be stronger and longer-lasting. The longevity of the perfume can depend on the environment, how it is stored, and the wearer's body chemistry.
The White Diamonds perfume has also been released in limited editions, such as the White Diamonds Legacy, which was launched in 2021 to celebrate the 30th anniversary of the original scent. This edition adopted the iconic diamond-inspired collar as a tribute to the original fragrance.
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The advertising campaign
The short film, titled "White Diamonds, Starring Elizabeth Taylor", was a cinematic TV commercial that helped to generate excitement for the fragrance's launch. In the film, Taylor, adorned with diamond jewellery, sits in a convertible car, observing a group of well-dressed men playing a high-stakes poker game. She utters the famous line, "These have always brought me luck", as she removes a diamond earring and tosses it into the pot. This line would later be referenced in the fragrance's commercial, which she also starred in.
The fragrance's commercial featured a first look at the scent and was shown during Taylor's multi-city promotional tour. The now-iconic video showcased the glamour and elegance associated with the White Diamonds perfume.
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The sales
Elizabeth Taylor's White Diamonds perfume has been a commercial success, generating total sales of US$1.5 billion as of 2018. The fragrance, launched in 1991, has been a top-selling product for decades, with sales in 1993 estimated at $48 million and $60 million in 2010.
The success of White Diamonds can be attributed to its unique and captivating scent, elegant packaging, and effective marketing strategies. The perfume is known for its floral fragrance with notes of lily, rose, narcissus, jasmine, and Egyptian tuberose. It captures the essence of classic Hollywood glamour and elegance, appealing to customers seeking a sophisticated and luxurious fragrance.
To generate excitement for the launch, Elizabeth embarked on a multi-city promotional tour, visiting department stores across the United States and sharing a first look at the fragrance's iconic commercial. The $20 million advertising campaign, including a short film starring Taylor, created a buzz around the product and contributed to its initial success.
White Diamonds has also benefited from positive word-of-mouth and customer loyalty. Many customers have praised the scent's longevity, elegance, and sophistication, with some considering it their signature perfume. The fragrance has received numerous accolades and has become a staple in the perfume industry, with its popularity leading to the release of several White Diamonds-inspired fragrances.
In addition to its commercial success, White Diamonds has had a significant impact on the trend of celebrity-branded perfumes. The unprecedented success of White Diamonds popularised the concept, encouraging numerous celebrities to launch their own perfume lines in the following decades. Elizabeth Taylor's fragrance empire continues to expand, with 16 different scents in total, including limited editions and innovative variations on the original White Diamonds scent.
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The legacy
Elizabeth Taylor's White Diamonds is a legacy of glamour, elegance, and success. Launched in 1991, the floral aldehyde fragrance became an instant classic, capturing the essence of classic Hollywood and the brilliance of the diamonds Taylor loved. The success of White Diamonds not only cemented Taylor's own fragrance empire but also popularised the trend of celebrity-branded perfumes. With total sales of US$1.5 billion as of 2018, White Diamonds remains an enduring testament to Taylor's entrepreneurial spirit and timeless allure.
Taylor's passion for quality perfumes and her sophisticated style inspired the creation of White Diamonds. The fragrance was designed to exude her signature femininity and glamour, featuring floral notes of lily, rose, narcissus, jasmine, and tuberose, wrapped in oakmoss and sandalwood. The higher concentration of oil in the perfume created a heavier, more intoxicating scent, leaving a trail of timeless glamour that captivated the senses.
The iconic status of White Diamonds is evident in the numerous innovative, White Diamonds-inspired fragrances that have been released over the years, including Sparkling White Diamonds, Brilliant White Diamonds, and White Diamonds Night, among others. These fragrances pay homage to the original scent while offering new interpretations.
In 2021, the House of Taylor celebrated the 30th anniversary of White Diamonds with the launch of a limited edition, White Diamonds Legacy. This new fragrance captures the timeless glamour and sophistication of the original while adding a modern twist. The scent features floral notes of honeysuckle, gardenia, and amber, radiating Elizabeth's signature femininity and style.
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Frequently asked questions
The largest bottle of Elizabeth Taylor White Diamonds perfume available is 3.3 fl oz (100 ml). This size is available as an Eau de Toilette spray.
The largest bottle of Elizabeth Taylor White Diamonds perfume can be purchased on Amazon.com and Perfume.com.
Yes, Elizabeth Taylor White Diamonds perfume is also available in smaller sizes, such as 0.5 fl oz and 0.12 fl oz.
