Katrina Rosales
Casinos and hotels in Las Vegas are known for pumping distinctive fragrances throughout their properties. The scent at Elara, a Hilton Grand Vacation Club, is described as a pleasant blend of black tea and fig, with notes of orange, jasmine, lavender, and California fig, and a base of musk and woody nuances. This scent has proven to be polarizing, with some guests loving it and others despising it. The unique fragrance of Elara has become so iconic that some people have purchased fragrance oils to remind them of their time at the hotel.
| Characteristics | Values |
|---|---|
| Name of the fragrance | Black Tea & Fig |
| Notes | Clean crisp orange, jasmine, lavender, California fig, musk, and woody nuances |
| Source | AromaAir |
| Availability | Sold online and at the Smelly Bar near the Strip by Valley View and Russell |
| Other Las Vegas hotels with distinctive scents | Flamingo, Venetian, Aria, Wynn, Bellagio, MGM, Excalibur, Luxor, SLS, Vdara, Waldorf, Hilton Grand Vacations (Strip and Flamingo), Marriott Grand Chateau, MGM Signature, Polo Towers, Jockey Club |
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What You'll Learn
- The Elara's fragrance is a black tea and fig aroma oil
- Casinos pump fragrances through their systems to cover up cigarette smoke
- The scent used by a casino or hotel can become associated with its brand
- The Monte Carlo was the first commercial building in the US to diffuse a scent without consent
- Some people are sensitive or allergic to certain fragrances
The Elara's fragrance is a black tea and fig aroma oil
The Elara in Las Vegas is a Hilton Grand Vacation Club that offers its guests a unique olfactory experience. The signature fragrance of the hotel is a black tea and fig aroma oil, a blend of crisp orange notes with subtle hints of jasmine and lavender, rounded off with the sweetness of California fig. This scent, with its musky and woody base, creates an inviting and memorable atmosphere for visitors.
The black tea and fig fragrance oil is specifically designed for the Elara Hotel and has become an integral part of the guest experience. It is not surprising that many guests have expressed their love for the scent and have sought to purchase it for their own homes. The aroma oil not only reminds them of their pleasant stay at the hotel but also evokes feelings of peace and happiness.
The black tea and fig aroma oil is a testament to the power of scent in shaping our perceptions and enhancing our experiences. The Elara Hotel understands that scent plays a crucial role in creating a welcoming and relaxing environment for its guests. By infusing the lobby and other areas with this carefully crafted fragrance, the hotel ensures that its guests are greeted by a pleasant aroma that lingers pleasantly in the air.
The scent of black tea and fig is an intriguing and unexpected combination, creating a sophisticated and unique olfactory experience for guests. The crispness of orange and the subtlety of jasmine and lavender add a layer of freshness, while the fig and woody notes provide a warm and inviting touch. This complex blend reflects the attention to detail and the desire to create a memorable sensory journey for guests.
The Elara's choice of fragrance is a strategic decision, as scent has a powerful impact on our emotions and memories. The black tea and fig aroma oil creates an atmosphere of relaxation and contentment, making guests feel at ease and fostering positive associations with their stay. This olfactory signature becomes an integral part of the Elara brand, setting it apart from other hotels in Las Vegas and leaving a lasting impression on its visitors.
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Casinos pump fragrances through their systems to cover up cigarette smoke
Casinos have long been associated with the smell of cigarette smoke. However, in recent years, casinos have started to pump fragrances through their HVAC systems to cover up the smell of smoke and create a more pleasant environment for their guests. This practice began in 1991 when the Mirage casino in Las Vegas became the first casino to install scent dispensing systems, and it has since become common practice for casinos to have their own unique scents.
The concept of pumping scents throughout casinos is often marketed as a way to enhance the guest experience and encourage longer stays. Some people enjoy the smell of cigarette smoke and associate it with the excitement of gambling, while others find it unpleasant and prefer a more neutral or pleasant aroma. Casinos may also use fragrances to mask the smell of stale smoke that can linger even after smoking is no longer allowed indoors.
The fragrances used by casinos are designed to be soothing and inviting, often with notes of amber, florals, tobacco, and wood. For example, the MGM Resorts use an "Asian Garden" scent with notes of vanilla and linens to create a comfortable and cozy atmosphere. The Bellagio, another MGM property, breaks the pattern with its own strong cedar-citrus scent in the casino.
In addition to enhancing the guest experience, the use of fragrances can also be a clever marketing strategy. By creating a unique and memorable scent, casinos can differentiate themselves from their competitors and create a sense of brand recognition. Some casinos even sell their signature scents to guests who want to relive their gambling experiences at home.
However, the practice of pumping fragrances through casino ventilation systems has also raised concerns about the potential health risks for employees and guests. Some people may have negative reactions to certain fragrances or be sensitive to strong scents. There are also concerns about the long-term effects of inhaling a combination of scented chemicals and second-hand tobacco smoke, especially for employees who work on casino floors for extended periods.
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The scent used by a casino or hotel can become associated with its brand
Casinos and hotels have long understood the importance of scent in evoking specific emotions and creating signature smells that interact with their guests' brains. The scent used by a casino or hotel can indeed become associated with its brand, and this phenomenon is known as olfactory-evoked recall, where the aroma induces mental associations that enhance certain behaviours. For example, floral scents are considered soothing and relaxing, while citrus aromas are refreshing.
The Elara in Las Vegas is one such example, where guests have been curious about the fragrance used in the lobby. The scent in question is a blend of black tea and fig, with notes of orange, jasmine, lavender, and California fig, and a base of musk and woody nuances. The fragrance oil is available for purchase, allowing guests to relive their memories of the hotel.
Hotels strive to create a positive ambient scent to accentuate their brand and foster positive associations. The scent of a hotel can make guests feel more at peace and comfortable, evoking emotions of home. This sense of familiarity can be powerful in encouraging repeat visits and building brand loyalty.
Casinos also utilise scent marketing to attract and retain gamblers, with signature scents designed to evoke different regions of the world. For instance, The Mirage in Las Vegas uses a Polynesian-inspired scent, while Mandalay Bay showcases a Southeast Asian fragrance. The Bellagio, an MGM property, features a strong cedar-citrus scent in the casino, creating a unique and memorable experience for its patrons.
The use of scent in casinos and hotels is a strategic decision, aiming to create an inviting atmosphere, trigger emotional responses, and build a strong brand association through the power of smell.
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The Monte Carlo was the first commercial building in the US to diffuse a scent without consent
The Elara in Las Vegas uses a fragrance oil with notes of black tea and fig, with hints of orange, jasmine, lavender, and California fig, and a base of musk and woody nuances. This unique scent is designed to bring peace and happiness to those who smell it.
The Monte Carlo, now known as Park MGM, was the first commercial building in the United States to diffuse a scent without consent. The building, a megaresort hotel and casino on the Las Vegas Strip, features a distinctive scent known as Monte Carlo's Scent: Pomegranate and Sage. This fragrance is a sweet, woody, and spicy blend that can be found in fragrance oils, room sprays, reed diffusers, candles, and scent machines.
The practice of pumping scents throughout casinos dates back to 1996 when the Monte Carlo received approval to diffuse its scent among visitors without their consent. This was made possible by the use of pure-grade fragrance oils, which are free of synthetic toxins and volatile organic compounds, meaning they cannot cause allergic reactions in people or pets.
The scent of the Monte Carlo, now known as Park MGM, has likely changed since its conversion in 2016. However, the practice of scenting casinos and other businesses continues, with companies like Aroma Retail and Air Aroma developing and selling formulas and diffusers to create unique scents for their clients.
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Some people are sensitive or allergic to certain fragrances
The Elara in Las Vegas has a distinctive fragrance that guests either seem to love or despise. The scent is a blend of black tea and fig, with notes of orange, jasmine, lavender, and California fig, and a base of musk and woody nuances.
While many people enjoy this fragrance, some individuals may be sensitive or allergic to certain fragrances, including the one used at the Elara. Fragrance sensitivity occurs when the airways are irritated by ingredients or chemicals in natural or manufactured scents. It can cause symptoms such as sneezing, coughing, itchy eyes, headaches, nausea, and respiratory difficulties. Fragrance sensitivity can affect anyone, but it is more likely in people with asthma or allergies.
In some cases, fragrance sensitivity can lead to an allergic response or even an asthma attack. Fragrance allergies typically affect the skin, causing itchy, red rashes, hyperpigmentation, or, in severe cases, blistering and skin peeling. Allergic contact dermatitis can also lead to infections if the affected area is repeatedly scratched. In rare cases, fragrance allergies can result in anaphylaxis, a severe and dangerous allergic reaction.
Managing fragrance sensitivity and allergies can be challenging. Even products labeled "`unscented'" or "fragrance-free" may still contain masking fragrances to cover up offensive odors. Air purifiers with HEPA filters can help reduce exposure to fragrance allergens and irritants, and it is important to read ingredient labels to identify potential triggers. For those with fragrance sensitivity, creating an allergy action plan can be beneficial, outlining steps to take in case of an allergic reaction.
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Frequently asked questions
The Elara Vegas uses a Black Tea & Fig fragrance oil. It has clean crisp orange notes with subtle hints of jasmine, lavender, and California fig.
Casinos in Las Vegas use scents to cover up the smell of cigarette smoke. They also want customers to like the smell, associate their brand with it, and come back for more.
Many hotels in Las Vegas use fragrances, including the Aria, Vdara, Venetian, Bellagio, Wynn, and Excalibur.
Some companies that provide fragrances to casinos and hotels include Aroma Air, Enviroscent, and Air Aroma.
The MGM Resorts use an ambient, floral scent called "Asian Garden" with notes of vanilla and linens. The Bellagio, an MGM property, uses a strong cedar-citrus scent in its casino and a lighter, floral, cucumber-melon blend in its VIP areas.
