Lance Carson
Kim Kardashian West's KKW Fragrance line has released several perfumes over the years, including the Kimoji Hearts collection. The first KKW Hearts drop included Ride or Die, Bae, and BFF, which were fruity, sweet, and candy-inspired scents. The second drop introduced Baby Girl, Baddie, and Wifey, which were more modern and feminine. The Kimoji Hearts perfumes were well-received and sold out quickly, with fans praising their unique and playful takes on traditional fragrances. In addition to the Hearts collection, KKW Fragrance has also launched other popular perfumes such as the Body line and the Diamonds trio, offering a range of intense and rich scents at varying price points. With its combination of playful packaging, unique fragrances, and affordable prices, the KKW Fragrance line has become a go-to choice for many perfume enthusiasts.
| Characteristics | Values |
|---|---|
| KKW Hearts Fragrance Names | Bae, BFF, Ride or Die, Baby Girl, Baddie, Wifey |
| Number of Scents | 6 |
| Packaging | Heart-shaped, candy-inspired bottles |
| Scent | Fruity Florals |
| Price | $30 |
| Launch Date | January 31, 2019 |
| KKW Hearts Silver | Floral fragrance with notes of pear blossom, rose water, tuberose, and metallic accord |
| KKW Hearts Gold | Tropical vanilla |
| KKW Hearts Rose Gold | Vanilla |
| KKW Hearts Limited Editions | KKW Hearts launched in 2018 and 2019 with no launch in 2020 |
| KKW Body Line Price | $60 |
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What You'll Learn
KKW Hearts Fragrances: Which are the best?
KKW Fragrance has launched several perfumes as part of its Hearts collection. The first three perfumes—Crystal Gardenia, Gardenia Oud, and Gardenia Citrus—had a more luxurious vibe, while the Kimoji Hearts collection is all about fun. The plastic heart packaging is a nod to Kim Kardashian West's other business venture—NSFW emojis and merch. The Kimoji Hearts perfumes were launched in 2018 and 2019, with three additional perfumes added to the collection in 2019. The perfumes are packaged in pastel, candy heart-inspired bottles.
The first KKW Hearts drop (Ride or Die, Bae, and BFF) is sweeter, while the second drop (Baddie, Wifey, and Baby Girl) is more modern and feminine. Ride or Die features notes of blackberry, plum, jasmine, vanilla, caramel, and tonka bean. Bae has notes of mandarin, bergamot, kiwi, jasmine, gardenia, coconut water, vanilla, sandalwood, and musk. Baddie has notes of amber, musk, wild rose, and geranium.
Hearts Silver, launched in 2021, is another addition to the Hearts collection. It is a floral fragrance with top notes of pear blossom and rose water, middle notes of tuberose and jasmine, and base notes of suede, moss, and musk.
Other notable mentions outside of the Hearts collection include the $60 KKW Body line, which features a woody scent made with Australian sandalwood, musk, amber, jasmine, Turkish rose, and bergamot. KKW Diamonds, a sister trio line, features a floriental scent with patchouli, tonka bean, white currant, jasmine, and magnolia. KKW Night Iris, a collaboration with florist Jeff Leatham, is described as a well-rounded, unisex scent with notes of black pepper, iris, and tobacco leaf.
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KKW Hearts: Bae, BFF, and Ride or Die
The KKW Hearts fragrances Bae, BFF, and Ride or Die were launched in 2018 as a Valentine's Day-themed limited edition collection. The perfumes were packaged in heart-shaped, candy-inspired bottles. The collection was so popular that three additional perfumes were added to the line in 2019: Baby Girl, Baddie, and Wifey.
Bae
Bae is a fruity, sweet fragrance with opening notes of mandarin, bergamot, and kiwi. The heart is jasmine sambac, gardenia blossom, and coconut water. The dry-down is vanilla, sandalwood, and musk.
BFF
BFF is a sweet and creamy fragrance with notes of wild berries, crisp star apple, pink rose petals, pear blossom, and vanilla marshmallow. It has been likened to the scent of strawberry shortcake and whipped cream. Compared to the other perfumes in the KKW Kimoji Hearts collection, some have described BFF as more generic and cheap. However, it is still a lot of people's favourite.
Ride or Die
Ride or Die is a fruity and sweet fragrance with notes of wild berries, mandarin, night-blooming jasmine, vanilla, caramel, and tonka bean. It is a versatile scent that can be worn day or night, for work or the weekend. Unfortunately, it was only released as a limited edition in 2018 and 2019 and has not been brought back since.
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KKW Hearts: Baby Girl, Baddie, and Wifey
Kim Kardashian West's KKW Hearts fragrances first launched in 2018 with the original trio: Bae, BFF, and Ride or Die. The heart-shaped and candy-inspired bottles were a hit, and in 2019, three new fragrances joined the collection: Baby Girl, Baddie, and Wifey. The new additions were presented in pastel, candy heart-shaped bottles, each with its unique scent and colour.
Baby Girl, packaged in a mint green candy heart, is a sultry yet flirtatious floral citrus fragrance. It features bright citruses and succulent fruits, with notes of blushing peony, jasmine, and muguet, finishing with light musks, vetiver, and amber crystals.
Baddie, on the other hand, is described as a dynamic, ultra-addictive, and captivating floral fragrance. It comes in a soft peach-coloured bottle and has top notes of palm leaves, wild rose, iris, and geranium. The fragrance dries down to a blend of heady woods, soft musks, and golden amber.
Wifey, presented in a lemon yellow container, blends floral and sweet components. It has top notes of yuzu, pomelo, and violet leaves, followed by magnolia, freesia, and mimosa. The dry-down features decadent notes of whipped caramel and creamy musks, creating an intoxicating finish.
The KKW Hearts fragrances were launched for Valentine's Day and were described as "the perfect gifts" for the romantic holiday. With their playful and innocent expressions, these fragrances tickle your nose with their fruity floral variations.
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KKW Hearts: Packaging and Design
KKW Hearts is a line of perfumes by Kim Kardashian West, with heart-shaped and candy-inspired bottles. The original trio, consisting of Bae, BFF, and Ride or Die, was launched in 2018, with three additional perfumes, Baby Girl, Baddie, and Wifey, added to the collection in 2019. The fragrances are described as sweet and fruity florals, with notes of wild berries, mandarin, honeysuckle, gardenia, jasmine, amber, vanilla, and sandalwood.
The KKW Hearts fragrances are known for their unique and eye-catching packaging. The bottles are shaped like hearts and feature a pastel, candy heart-inspired colour palette. Baby Girl is packaged in a mint green candy heart, Baddie in soft peach, and Wifey in lemon yellow. The original trio featured similar heart-shaped bottles, with Bae in a light purple hue, BFF in pink, and Ride or Die in red. The heart-shaped design and pastel colours give the collection a playful and romantic aesthetic, making them especially appealing for Valentine's Day.
The KKW Hearts fragrances are typically sold online through the KKW Fragrance website, with limited-edition releases. The promo kits for the fragrances have sometimes caused confusion, as the initial launch featured a large chocolate heart, leading some customers to believe that the perfume bottle was shaped like a chocolate heart. However, this was a press package, and the actual product was housed in a standard cardboard box.
In addition to the heart-shaped bottles, some of the fragrances in the KKW collection have unique packaging designs. For example, the Hearts Silver fragrance, launched in 2021, features a metallic silver box and bottle, reflecting the metallic notes in the perfume. The bottle has a sleek and modern design, with a simple yet elegant shape. The overall packaging of the KKW Hearts fragrances contributes to their appeal, offering a combination of cuteness and exclusivity that has become synonymous with the Kardashian beauty empire.
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KKW Hearts: Notes and Scents
KKW Hearts fragrances are known for their cute, heart-shaped and candy-inspired packaging. The original trio, Bae, BFF, and Ride or Die, was launched in 2018, with three additional perfumes, Baby Girl, Baddie, and Wifey, released in 2019. The fragrances are known for their sweet, fruity, and floral scents, with some variations including muskier and more modern notes.
Bae
Bae is a fruity and sweet scent with opening notes of mandarin, bergamot, and kiwi. The heart notes are jasmine sambac, gardenia blossom, and coconut water, while the dry-down notes are vanilla, sandalwood, and musk.
BFF
BFF is described as a sweet scent but specific notes are not available.
Ride or Die
Ride or Die is a fruity and sweet fragrance with notes of wild berries, mandarin, night-blooming jasmine, vanilla, caramel, and tonka bean.
Baby Girl
Baby Girl is packaged in a mint green candy heart-shaped bottle. It is described as a modern and feminine scent with notes of glistening lemon pear water, shimmering bergamot, pink peppercorn, silk peony buds, rose concentrate, pink tagete, pure white moss, warm benzoin, and modern glossy musks.
Baddie
Baddie is packaged in a soft peach-colored bottle. It is a floral scent with musky notes and features wild rose and geranium. Other notes include amber, glistening lemon pear water, shimmering bergamot, pink peppercorn, silk peony buds, rose concentrate, pure white moss, warm benzoin, and modern glossy musks.
Wifey
Wifey is a candy heart-shaped fragrance in a lemon yellow container. It is described as a playful, modern take on classic perfumes with notes of citrus, freesia, whipped cream, caramel, and sandalwood.
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Frequently asked questions
The first KKW Hearts drop included Ride or Die, Bae, and BFF.
Ride or Die is a fruity and sweet fragrance with notes of wild berries, mandarin, night-blooming jasmine, vanilla, caramel, and tonka bean.
Bae is a fruity and sweet fragrance with notes of mandarin, bergamot, kiwi, jasmine sambac, gardenia blossom, coconut water, vanilla, sandalwood, and musk.
Baby Girl, Baddie, and Wifey were added to the collection, bringing the total number of scents to six.
Wifey is a modern and feminine fragrance with notes of lemon pear water, bergamot, pink peppercorn, peony buds, rose, white moss, benzoin, and musk.
