The Aroma Store: A Fragrant Experience

The Aroma Store is a concept store that offers customers a place to purchase aroma items from a diverse range of products. The store's interior is designed with a clean and natural look, featuring a gorgeous glass bowl display. Visitors can discover scents that suit their preferences and create their own original blends using an aroma oil blender. The store offers a broad lineup of diffusers, from personal types for computers or automobiles to professional types used commercially worldwide. Additionally, the Aroma Store provides lessons on blending aromas, allowing customers to deepen their knowledge while creating unique scent combinations. Apart from retail stores, there is also Aroma Market, which is a provider of kosher products and catering services, offering a range of food items, wines, and freshly baked goods.

Aroma Retail

The company has a collection of fragrance oils with diverse scents, including Bright Sunshine, The Empire, Tropical Coco Mango, Allure Noire, and Mandarin Zest. These oils can be used with their scent machines or diffusers to fill your space with the desired aroma.

In addition to their standard fragrance oils, Aroma Retail also has a CANNA-LESS Collection, which includes fragrance oils and sprays that are free from synthetic toxins and volatile organic compounds. These non-toxic fragrances can be safely diffused in public spaces without causing allergic reactions in people or pets.

By diffusing custom signature scents in retail stores through "cold air diffusion" technology, Aroma Retail helps businesses attract customers, increase revenue, improve customer satisfaction, and enhance the perception of their brand.

@aroma store

@aroma is a directly-managed concept store that offers customers a place to purchase @aroma items from their diverse product range. The store's interior is designed with a clean and natural aesthetic, featuring a gorgeous glass bowl display. Visitors can explore a range of scents and even create their own unique blends.

The @aroma store provides a comprehensive selection of diffusers, catering to both personal and professional needs. The personal diffusers are ideal for computers or automobiles, while the professional diffusers are commercially used worldwide. In addition, the store offers an aroma oil blender service, allowing customers to craft original aromas using a variety of natural essential oils. This service costs ¥2,750 (tax included) for blending up to 3 kinds of scents to create a 5ml blend.

For those seeking a more immersive experience, @aroma provides an aroma lesson service. This lesson plan offers an opportunity to delve deeper into the world of aromas, teaching blending methods and the characteristics of different scents. As part of this plan, individuals can create their own original 10ml aroma blend. The cost of this service is ¥11,220 (tax included) and requires an advance reservation.

The @aroma store is located at 1F, 6-23-4 Jingumae, Shibuya-ku, Tokyo, 150-0001, just a 5-minute walk from Tokyo Metro Exit B1 of Shibuya Station or Exit 7 of Meiji-jingumae Station. The store welcomes visitors from Monday to Friday, 13:00-18:00, and on Saturdays, Sundays, and public holidays from 11:00-19:00. It remains closed during the New Year holidays.

Aroma Market

Every Friday, Aroma Market features a carving station at both store locations, with the finest cuts of brisket, naval pastrami, prime rib, smoked chicken, and roast beef, among others. The market's butcher departments maintain pristine conditions, and meats for the carving stations are smoked on-site.

Aroma Magic

The founder, Dr Blossom Kochhar, is a strong advocate for the power of aromatherapy. Each product formulation is an art and science of blending essential oils and plant extracts to create fresh, original blends that offer therapeutic benefits. The brand's commitment to using natural ingredients is evident in their Grapefruit Face Wash, which brightens and tightens pores, and their Lavender Face Wash, which leaves skin feeling refreshed and rejuvenated.

In addition to their facial care products, Aroma Magic offers body care solutions such as the 3-in-1 Orange Blossom Body Wash and the Honey & Shea Butter Body Lotion, which nourishes and hydrates the skin. For hair care, they provide a range of shampoos, including the Moisture Boost Shampoo and the Hairfall Control Shampoo, designed to address specific hair concerns.

Air Aroma

In retail, the brand experience needs to be memorable, and scent can play a crucial role in this. When combined with other marketing cues, scent can become an integrated and memorable piece of the brand's overall identity and brand communication. Air Aroma uses "cold air diffusion" technologies to diffuse fragrances evenly and consistently throughout a store, which can be programmed to release during business hours.

The company has created custom scents for leading brands such as Canada Goose, Hugo Boss, Samsung, and Scotch and Soda. Their clients come from a wide range of retail segments, including fashion, jewelry, technology, accessories, sporting goods, furniture, shopping malls, and department stores.

The sense of smell is directly connected to the part of the brain responsible for memory and emotion, and ambient scent has a strong impact on consumer behavior. By scenting a retail store, customers are more likely to linger longer and the experience will stay in their minds long after they've left.

Frequently asked questions