Katrina Rosales
Snif is a US perfume brand that was founded in October 2020 by Bryan Edwards and Phil Riportella. The brand offers a range of fragrances and scented candles, with a unique try-before-you-buy option. One of its perfumes, 'Me', features notes of plum, peach skin, white moss, orris, sandalwood, and musks. The scent has been described as earthy, musky, and slightly sweet, with a warm and peppery drydown. Other popular fragrances by the brand include 'Vow Factor', 'Poppy Issues', and 'Sweet Ash'.
| Characteristics | Values |
|---|---|
| Brand | Snif |
| Founders | Bryan Edwards and Phil Riportella |
| Year founded | 2020 |
| Type of scents | Luxury, premium, high-end |
| Perfumers | Ugo Charron, Mathilde Bijaoui, Gino Percontino, Patricia Choux, Emelia O'Toole, Daphné Bugey, Erwan Raguenes |
| Number of perfumes | 38 |
| First edition | 2021 |
| Latest edition | 2025 |
| Example of perfume | Me Snif |
| Me Snif scent | Peach, orris, sandalwood, musk, plum, peach skin, white moss, caramel |
| Me Snif projection | Not very far, but noticeable |
| Me Snif perfume longevity | 3.13 out of 5 |
| Me Snif perfume sillage | 1.89 out of 4 |
Explore related products
What You'll Learn
Snif perfume is a US brand founded in 2020
Snif is a US perfume brand founded in October 2020 by Bryan Edwards and Phil Riportella. Edwards previously worked as a management consultant at Deloitte Consulting, while Riportella came from a fintech startup background and had experience at J.P. Morgan.
The brand currently offers 38 perfumes in its fragrance base, with the earliest edition created in 2021 and the newest from 2025. Snif's fragrances are developed in collaboration with renowned perfumers such as Ugo Charron, Mathilde Bijaoui, Gino Percontino, and Patricia Choux, among others. The brand's unique selling point is its try-before-you-buy option, allowing customers to sample various scents before making a purchase. This concept has been well-received, with many praising the brand's affordable pricing and luxurious-smelling scents.
One of Snif's unique fragrances is "Poppy Issues," described as a grungy yet sophisticated scent. It combines an initial blast of bright poppies with a dark, sweet, and spicy leather base. Another popular fragrance is "Vow Factor," which features distinct green notes of fig and galbanum. For those who prefer softer, sweeter scents, "Me" is a skin scent with hints of plum, peach, and white moss, followed by orris, sandalwood, and musks.
Snif also offers a loyalty program called Snif Society, where customers can earn points, level up, and unlock exclusive rewards, providing further incentives for customers to explore and enjoy their range of fragrances.
Nest Perfume: Ethical and Cruelty-Free?
You may want to see also
Explore related products
The brand offers a try-before-you-buy option
Snif, a US brand founded by Bryan Edwards and Phil Riportella, offers a try-before-you-buy option for its fragrances. The brand's unique selling point is its affordable pricing and expensive-smelling scents. Its perfumes are made with premium, high-end ingredients, without any compromise on quality.
The try-before-you-buy option is a genius concept that allows customers to experience a fragrance before committing to a purchase. This option is especially valuable for those who are new to the brand or hesitant to try new perfumes. It eliminates the need for blind buying and ensures that customers can find a scent that suits their preferences and tastes.
One of Snif's popular fragrances is "Me," a shape-shifting skin scent with a unique blend of notes. It opens with hints of plum, peach skin, and white moss, before settling into a warm, musky base of orris, sandalwood, and musks. The fragrance has received positive reviews, with some noting its earthy and musky tones with a subtle touch of sweetness.
In addition to its unique fragrances, Snif also offers a loyalty program called Snif Society. Customers can join this program to earn points, unlock exclusive rewards, and gain early access to new products. The brand also provides a text message service, where customers can receive updates and reminders about their carts.
Overall, Snif's try-before-you-buy option is a customer-centric approach that aligns with its mission of making the process of finding scents simple and fun. By offering this option, the brand empowers customers to make informed decisions and discover fragrances that complement their personalities and styles.
Unlocking the Secret: Removing Victoria's Perfume Cap
You may want to see also
Explore related products
Its fragrances are made with premium, high-end ingredients
Snif is a US perfume brand that was founded in October 2020 by Bryan Edwards and Phil Riportella. The brand uses premium, high-end ingredients in all its formulas, with no compromise on quality. The brand's unique selling point is its try-before-you-buy option, allowing customers to sample the fragrances before committing to a purchase.
The brand currently has 38 perfumes in its fragrance base, with the earliest edition created in 2021 and the most recent edition launching in 2025. Snif's fragrances are developed in collaboration with renowned perfumers such as Ugo Charron, Mathilde Bijaoui, Gino Percontino, and Patricia Choux, to name a few.
One of Snif's popular fragrances is the Me Eau de Toilette, a shape-shifting skin scent. It opens with hints of plum, peach skin, and white moss, and then settles into a blend of orris, sandalwood, and musks. The fragrance has been described as earthy and musky, with a subtle sweetness that gives it a unisex feel.
Another well-received fragrance is Poppy Issues, characterised as a grungy yet sophisticated scent. It opens with a bright and punchy blast of poppies, reminiscent of the Oz poppy fields. As it dries down, it transforms into a dark, sweet, and spicy leather aroma, perfect for a date night or a night out on the town.
Snif's perfumes have received positive reviews for their unique and long-lasting scents, with some comparing them to more expensive fragrances. The brand has been praised for its affordable pricing and high-quality ingredients, offering consumers a luxurious fragrance experience at unbeatable prices.
Exploring Perfume Vendor Earnings at Macy's
You may want to see also
Explore related products
Me Snif is a new fragrance for women with notes of peach, orris, and musk
Me Snif is a new fragrance for women, launched in 2024 by Snif, a US brand founded by Bryan Edwards and Phil Riportella. The perfume features a unique combination of notes, including peach, orris, and musk, creating a soft and subtle sweetness that is reminiscent of caramel without being too cloying.
Upon first spray, Me Snif presents a hint of plum and peach skin, layered with white moss. As the fragrance warms on the skin, it evolves, revealing a blend of orris, a woody and earthy note, and musk, which adds a warm and sensual depth to the scent. The combination of these notes results in a unique and captivating fragrance that is both elegant and addictive.
The beauty of Me Snif lies in its versatility and individuality. While some wearers detect the fruity notes of peach and plum, others experience a stronger presence of musk, making it a more masculine scent. The fragrance is designed to react uniquely to each person's skin chemistry, ensuring that it smells different on everyone. This shape-shifting quality adds to the allure and intrigue of Me Snif, making it a truly signature scent.
The longevity of Me Snif is also impressive, with wearers reporting that the fragrance lasts for 4-5 hours before needing to be reapplied. The projection is just right, allowing those close to you to compliment your scent without being overpowering. The moderate projection also adds to the mystery of the fragrance, leaving a trail of scent that is subtly captivating.
Me Snif has received positive reviews, with wearers describing it as "mischievous," "warm and musky," and "addictive." The unique combination of notes, including the unexpected hint of caramel, creates a fragrance that is both elegant and playful. The ability to try before you buy has also been praised, allowing potential customers to experience the scent's evolution on their skin before making a purchase.
The Truth About BJ Perfumes: Are They Legit?
You may want to see also
Explore related products
Other popular fragrances include Vow Factor and Poppy Issues
Snif is a US-based perfume brand founded by Bryan Edwards and Phil Riportella in October 2020. The brand offers a unique try-before-you-buy option, allowing customers to explore a variety of scents at affordable prices.
Other popular fragrances by Snif include Vow Factor and Poppy Issues. Vow Factor, a collaboration between Snif and Emelia O'Toole (aka @professorperfume), is a wedding perfume with a green, fig-forward scent. It combines notes of green fig, mandarin, galbanum, neroli, rose, orris, cedarwood, tonka bean, and ambrette seeds. The perfume is vegan, cruelty-free, and formulated without parabens, preservatives, phthalates, or synthetic dyes. It captures the romance of everyday life and is suitable for both special occasions and everyday use.
Poppy Issues, on the other hand, is a soft floral fragrance with a unisex appeal. It features notes of plum, saffron, red poppy, French marigold, mimosa flower, amberwood, and musk. The top notes give way to a pure blossom scent, creating a well-crafted fragrance that is neither overly feminine nor masculine.
Both Vow Factor and Poppy Issues showcase Snif's commitment to creating unique, high-quality fragrances that offer an innovative and enjoyable scent experience for their customers.
Creating Magical Love Potion Perfumes at Home
You may want to see also
Frequently asked questions
Snif is a US perfume brand that was founded in October 2020. The brand offers a try-before-you-buy option for its fragrances and scented candles.
Some of the fragrances offered by Snif include Vow Factor, Sweet Ash, Natural Talent, Burning Bridges, and Poppy Issues.
Snif perfumes are made with premium, high-end ingredients and are designed to be shape-shifting skin scents, meaning they will smell different on each person.
You can try and buy Snif perfumes at Ulta, as well as on their website, snif.co.
Some reviewers have described Snif perfumes as having "expensive-smelling scents" at affordable prices. For example, one review describes Vow Factor as having "a really nice, distinct green scent" with notes of fig and galbanum. Another review describes Me, a Snif perfume, as having a "subtle sweetness" that smells like "caramel" and "clean honey".
