Katrina Rosales
Rihanna has become known for her signature scent, By Kilian's Love, Don't Be Shy, a $275 perfume with notes of marshmallow, vanilla, and caramel. The multi-hyphenate singer has also launched her own fragrance under her Fenty brand, Fenty Eau de Parfum, with notes of magnolia, musk, tangerine, and Bulgarian rose. Rihanna has also been the face of Dior's iconic scent J'adore.
| Characteristics | Values |
|---|---|
| Rihanna's signature scent | Love, Don't Be Shy by Kilian Paris |
| Fenty perfume | Fenty Eau de Parfum |
| Fenty Eau de Parfum notes | Magnolia, musk, tangerine, Bulgarian rose, warm florals, and spice |
| Fenty Eau de Parfum price | $39 for travel-sized |
| Other perfumes Rihanna has endorsed | J'adore Dior, Yes I Am by Cacharel |
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What You'll Learn
Rihanna's signature scent
In 2016, Rihanna's friend @StylishGent revealed in a video that her signature scent was By Kilian's Love, Don't Be Shy. The perfume, which was released in 2007, is a sweet gourmand with notes of marshmallow, vanilla, and caramel. The top and mid notes are citrusy and white florals, but the base notes are sugary gourmands.
Rihanna has since launched her own fragrance under her Fenty brand, called Fenty Eau de Parfum, with notes of magnolia, musk, tangerine, and Bulgarian rose. The perfume sold out within hours of its launch.
In addition to her own fragrance, Rihanna has also been the face of Dior's iconic scent J'adore. The singer has had a long relationship with the brand, dating back to when she appeared in a fashion campaign as a brand ambassador over a decade ago.
While the specifics of Rihanna's signature scent may be a closely guarded secret, it is clear that the singer has a keen interest in the world of fragrance, both through her own creations and her collaborations with iconic brands.
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Fenty Eau de Parfum
The perfume is described as having a magnetic and raw essence, attracting all the attention with its unique and intoxicating scent. It is a statement fragrance that leaves a lasting impression. Fenty Eau de Parfum is comprised exclusively of middle notes, radiating a warm and comforting scent with a superfine mist when applied to the centre chest.
The key notes of this fragrance are magnolia, musk, Bulgarian rose, patchouli, and tangerine, with additional notes of blueberry, citrus, and cinnamon. The collision of these scents creates a tension between spicy and sweet, resulting in an exotic, refined, and elegant perfume. The rose note is particularly dominant and has an old-school vibe, adding a unique touch to the fragrance.
The Fenty Eau de Parfum bottle is designed with a glowing, amber-brown colour, which is deeply personal to Rihanna and represents a blend of feminine and masculine energy. The smooth, curved, and weighty glass is intended to feel like an extension of the user's hand.
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By Kilian Love, Don't Be Shy
Rihanna's signature scent is By Kilian Love, Don't Be Shy, a $295 perfume. The perfume, released in 2007, is a sweet gourmand fragrance with notes of marshmallow, vanilla, and caramel. The top and mid notes are citrusy and white florals, while the base notes are sugary gourmands, reminiscent of candy or high-quality white chocolate.
Rihanna's relationship with perfume extended to her own Fenty brand, with the Fenty Eau de Parfum selling out within hours of its launch. The perfume features sensual notes of magnolia, musk, tangerine, and Bulgarian rose. Rihanna has also been the face of Dior's iconic scent J'adore, a fragrance she first fell in love with due to her mother, who used to sell perfume at a duty-free store.
Rihanna's scent has been a topic of discussion for years, with celebrities like Lil Nas X and Cardi B commenting on how good she smells. Rihanna's fragrance choices and natural scent have intrigued many, and her use of By Kilian Love, Don't Be Shy has only added to her allure.
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J'adore Dior
Rihanna has been the face of Dior's iconic J'adore fragrance since 2025. The perfume was launched in 1999 and is a Floral Fruity fragrance for women. It is described as a modern, glamorous fragrance and has become incredibly popular, leading to the development of several variants of different concentrations.
Rihanna's relationship with Dior began a decade before she became the face of J'adore when she appeared in a fashion campaign as a brand ambassador. In an interview with Harper's Bazaar, Rihanna shared her thoughts on representing such a historic brand:
> "It was very intimidating to take on the J'adore mantle. But I was excited to represent such a historic brand, something that was special to me."
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Rihanna's fragrance history
Rihanna has been associated with fragrances for many years, both as a creator and a wearer. In 2010, she released her first fragrance in collaboration with Parlux, which was followed by a collection of 11 perfumes. However, it was rumoured that she didn't wear her own fragrance.
In 2016, a video revealed that Rihanna's signature scent was By Kilian's Love, Don't Be Shy, a $295 perfume with notes of marshmallow, vanilla, and caramel. The perfume, released in 2007, is a sweet gourmand with top and mid notes of citrus and white florals, and sugary base notes.
Rihanna has since launched her own Fenty fragrance under her Fenty brand. The perfume, Fenty Eau de Parfum, features notes of magnolia, musk, tangerine, and Bulgarian rose. It sold out within hours of its launch and is now back in stock, with travel-sized bottles available for $39.
In addition to creating her own perfume, Rihanna has also been the face of Dior's iconic scent, J'adore. She became a brand ambassador for Dior over a decade ago and has now been announced as the face of one of the most historic fragrance franchises in the world.
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Frequently asked questions
Rihanna's signature perfume is By Kilian's Love, Don't Be Shy. It is a sweet gourmand with notes of marshmallow, vanilla, caramel, citrus, and white florals.
Rihanna is the face of Dior's J'adore perfume. She also has her own perfume under her Fenty brand, Fenty Eau de Parfum, which features notes of magnolia, musk, tangerine, and Bulgarian rose.
Rihanna previously had a collection of 11 perfumes with fragrance house Parlux, the first of which was released in 2010. She has also mentioned wearing Yes I Am by Cacharel.
