
Perfume is a Japanese girl group formed in Hiroshima in 2000. The group consists of Nocchi, Kashiyuka, and A-chan, and they are known for their unique musical style, dance, and stage production. Their performances blend choreography with technology and futuristic imagery. Perfume initially struggled to find an audience, but their sound gradually evolved from traditional idol pop to electro-pop, and they eventually gained popularity with their 10th single Polyrhythm. The group has had numerous successful albums and singles, and they are considered one of the most successful Japanese girl groups.
| Characteristics | Values |
|---|---|
| Genre | Electro-pop, Electronic dance music, Bitpop, Techno, House music |
| Members | Nishiwaki Ayaka (A-chan), Kashino Yuka (Kashiyuka), Omoto Ayano (Nocchi) |
| Former Member | Kawashima Yuuka (Kawayuka) |
| Producers | Nakata Yasutaka |
| Albums | Game, Triangle, Future Pop, Cosmic Explorer |
| Singles | "Omajinai Perori (Good Luck Charm)", "Polyrhythm", "Love the World", "One Room Disco", "Mugen Mirai", "STAR TRAIN", "I Don't Understand You" |
| Tours | "Perfume 5th Tour 'Gurun Gurun'", "Perfume Fes!!", "Zutto Suki Datta'n'jake: Sasurai no Men Kata Perfume Fes!!", "Perfume WORLD TOUR 1st", Perfume FES!!", "WE ARE Perfume -WORLD TOUR 3rd DOCUMENT" |
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What You'll Learn

Perfume's musical style
Perfume is a Japanese girl group formed in Hiroshima in 2000, consisting of Nocchi, Kashiyuka, and A-chan. In 2003, they moved to Tokyo and began working with producer Yasutaka Nakata, who created a technopop identity for the group. Their performances are known for their intricate choreography, high-tech stage production, and incorporation of technology with futuristic imagery.
One of the aspects that set Perfume apart from other electronic acts is their lack of collaboration with other singers. Instead, the group's members, A-chan, Kashiyuka, and Nocchi, have become iconic figures in the electronic/pop/dance music scene, bringing their personalities and individuality to the forefront. Their performances are highly synchronized and visually striking, often featuring intricate choreography performed in high heels.
Perfume's music has been described as "a living thing with a sharply defined character." Their songs are known for their catchy hooks and synth solos, with the music sometimes taking precedence over the vocals. The group's artistic vision and unique blend of electronic and pop elements have earned them a dedicated fan base, with many praising their music as "endlessly fascinating."
In addition to their musical success, Perfume has also ventured into fashion, launching a unisex clothing line inspired by their music video outfits in 2017. The group has also appeared in TV commercials and collaborated with brands such as Kirin and Isetan.
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Members of the band
Perfume (パフューム, Pafyūmu) is a Japanese girl group formed in Hiroshima, Japan, in 2000. The group consists of three members: Nocchi, Kashiyuka, and A-chan. These are the official nicknames of Ayano Ōmoto, Yuka Kashino, and Ayaka Nishiwaki, respectively. The group's name comes from the fact that each of the original members' names contained the same Japanese kanji character for 香 (ka / kaori, fragrance).
Ōmoto, who joined the group in 2001, was in the advanced class at Actors School Hiroshima (ASH) for her vocal abilities. The other two members, Nishiwaki and Kashino, were in the beginner's class. The three girls attended ASH as part of the inaugural class of 2000.
In 2003, the group signed with Amuse, and in 2012, they signed with Universal Music Group. Perfume made their major-label debut with "Linear Motor Girl" on Tokuma Japan in 2005. Their early releases, including "Perfume: Complete Best" (2006), were met with modest commercial reception. However, in 2007, they had a breakthrough with the single "Polyrhythm". Their debut studio album, "Game" (2008), began a streak of nine consecutive number-one albums.
Perfume is known for their unique musicality, dance, and stage production, with performances noted for their choreography and incorporation of technology with futuristic imagery. They have influenced several acts, including Aira Mitsuki, immi, Mizca, and Sweet Vacation. The group has also gained recognition from other musicians, such as Marty Friedman, who named Perfume "the group that has had the largest influence on the Japanese music industry in 2008".
Former member Yuka Kawashima ("Kawayuka") left the group to pursue her studies and later joined another group called Risky before attempting a solo career. She graduated from the Hiroshima University of Economics in 2011.
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The band's performances
The band Perfume is a Japanese girl group that formed in Hiroshima, Japan, in 2000. The group consists of Nocchi, Kashiyuka, and A-chan, and they are known for their unique musical style, choreography, and stage production. They released their first single, "Omajinai Perori", in Hiroshima in March 2002, and they have since become one of the most successful Japanese girl groups.
Perfume's performances are known for their high-energy, charismatic stage presence, and the charming dynamic between the three members. The group's performances blend the ideas of "virtual" and "reality", with futuristic electro-pop music and elegant, precise choreography. Their performances often incorporate technology and futuristic imagery, with extensive use of digital effects created by the Japanese company Rhizomatiks, which gained worldwide attention for its work during the 2016 Rio Olympics closing ceremony.
The group has held numerous live tours and performances in Japan and internationally. In 2013, they held a live tour entitled "Zutto Suki Datta'n'jake: Sasurai no Men Kata Perfume Fes!!", which featured a ''Battle of the Bands' performance style with three other artists: Kazuyoshi Saito, Tamio Okuda, and Maximum the Hormone. The tour consisted of six performances in Tokyo, Nagoya, and Osaka, and they also performed at the Ultra Music Festival in South Korea that year.
In 2014, Perfume was invited to perform at the 9th KKBOX Music Awards in Taiwan, and they also embarked on their second co-headlining tour, "Perfume Fes!! 2014", which featured eight other artists and nine performances across Japan and South Korea. That same year, they announced their 5th tour, "Perfume 5th Tour 'Gurun Gurun'", which represented their long trip around Japan, with 14 dates in 7 cities.
In 2019, Perfume became the first-ever Japanese girl group to perform at Coachella, and they have also performed at other international festivals such as the Ultra Music Festival in South Korea. They have a dedicated fan base around the globe, with some fans particularly appreciating their unique blend of electronic music and pop vocals.
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The band's influence
Perfume is a Japanese girl group consisting of Nocchi, Kashiyuka, and A-chan. The group formed in 2000 in Hiroshima, Japan, and moved to Tokyo in 2001 or 2003, where they worked with producer Yasutaka Nakata, who created a technopop identity for the group. Their performances are noted for their choreography and incorporation of technology with futuristic imagery, and they have emerged as one of the most successful Japanese girl groups.
Perfume has had a significant influence on the Japanese music industry and has also gained recognition internationally. They are known for their unique blend of electronic music and pop, with heavily processed vocals and autotune. Their sound has evolved over time, starting with a more traditional idol pop sound and later transitioning into electro-pop and contemporary electronic dance music. They have had nine consecutive number-one albums and numerous sold-out concerts in Japan and internationally.
The group has influenced various artists, including Aira Mitsuki, immi, Mizca, SAWA, Saori@destiny, Sweet Vacation, 80_pan, and @onefive. Some musicians have also professed their fandom for Perfume, such as Marty Friedman, Kreva, Pierre Nakano, and Aya Hirano. Utamaru from the hip-hop group Rhymester and Okite Porsche from the new wave band RomanPorsche have also declared their enthusiasm for Perfume.
Additionally, Perfume has made cameo appearances and collaborations with other artists, such as their cameo in OK Go's music video for "I Won't Let You Down," and their collaboration with the American rock band OK Go on the song "I Don't Understand You" for the anime Sushi Police. Their music has been featured in media such as the Doraemon film Nobita no Himitsu Dōgu Museum and the animated film Cars 2.
Perfume's influence extends beyond their musical success, as they have also contributed to the popularity of electronic music in Japan and internationally. They have inspired other artists to experiment with similar genres and have demonstrated the viability and appeal of blending electronic effects with the human voice. The group has also shown that it is possible to achieve success without writing their own songs, as they have relied on the production and songwriting talents of Yasutaka Nakata.
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The band's early years
Perfume is a Japanese girl group consisting of Nocchi, Kashiyuka, and A-chan. The group formed in Hiroshima, Japan, in 2000 and moved to Tokyo in 2001, where they worked with producer Yasutaka Nakata, who created a technopop identity for the group. Their performances are noted for their choreography and incorporation of technology with futuristic imagery.
The group's three members all attended the Actor's School Hiroshima, and they debuted formally as Perfume in 2002 with the release of their single "Omajinai Perori (Good Luck Charm)". Their early music had a post-Shibuya-kei sound, and they initially struggled to find an audience or achieve success. Their early releases, including "Perfume: Complete Best" (2006), were met with modest commercial reception.
In 2005, they made their major-label debut with "Linear Motor Girl" on Tokuma Japan. This was followed by a breakthrough in 2007 with the single "Polyrhythm", which became their first Top 10 hit in Japan. "Polyrhythm" marked a shift in their sound towards contemporary electronic dance music, incorporating elements of bitpop, techno, and house music. Their vocals also became heavily processed with autotune and vocoders.
The group has had a dedicated fan base since their early years, with musicians such as Utamaru from the Japanese hip-hop group Rhymester and Okite Porsche from the new wave band RomanPorsche declaring themselves early fans. Their popularity was also boosted by radio play from Kimura Kaela, who played Perfume songs on heavy rotation on her radio program "Oh My Radio!".
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Frequently asked questions
Perfume is a Japanese girl group consisting of Nocchi, Kashiyuka, and A-chan. They formed in Hiroshima, Japan, in 2000 and moved to Tokyo three years later, where they worked with producer Yasutaka Nakata, who created a technopop identity for the group.
Perfume is known for their unique musicality, dance, and stage production. Their performances are noted for their choreography and incorporation of technology with futuristic imagery. They are also known for their straight-faced charisma on stage and the charming dynamic between the three members.
Perfume's early music had a post-Shibuya-kei sound, but they later moved towards contemporary electronic dance music, incorporating elements of bitpop, techno, and house music. They are known for heavily processed vocals with autotune and vocoders. Their music has been described as blending the space between electronic effects and the human voice.










































