Seamus Hammond
Kayali is a luxury fragrance brand that offers a collection of signature perfumes crafted with nuanced compositions and depth. With origins in the Middle East's rich cultural heritage of scent layering, Kayali translates artistry into every bottle. The brand was established in 2018 and has since released several fragrances, including best-sellers like Eden Juicy Apple, Vanilla 28, and Musk 12. Kayali perfumes feature complex notes such as oud, tobacco, pistachio, and juicy apple, blended into sophisticated and original fragrances. They are known for their passion for perfection, using only the finest ingredients to create unforgettable scents that captivate the senses and reflect the unique personalities of their wearers.
| Characteristics | Values |
|---|---|
| Number of perfumes | 31 |
| Earliest edition | 2018 |
| Perfumers | Gabriela Chelariu, Ilias Ermenidis, Firmenich, Fabrice Pellegrin, Clement Gavarry, Hamid Merati-Kashani, Philippine Courtière, Olivier Cresp, Sébastien Cresp |
| Type of ingredients used | Finest, rarest |
| Animal testing | Not tested on animals |
| Animal-derived ingredients | None |
| Inspiration | Middle Eastern heritage, scent layering |
| Perfumes | Vanilla 28, Eden Juicy Apple 01, Musk 12, Citrus 08, Déjà Vu White Flower 57, Elixir 11, Fleur Majesty Rose Royale 31, Invite Only Amber 23, Kayali Yum Pis, Vanilla Royale, Eden Sparkling Lychee 39 |
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What You'll Learn
Kayali Perfume's Middle Eastern heritage
Kayali Perfumes are inspired by the founder Mona Kattan's Middle Eastern heritage. American-born to Iraqi immigrants, Kattan and her sister now live and run their businesses from Dubai. The brand celebrates the region's rich cultural heritage of scent and fragrance layering.
The Middle East has a long history of using perfumes and scented oils, with fragrance layering being a common practice. This involves combining different scents to create a unique and personalised fragrance. Kayali embraces this tradition, inviting its wearers to reflect their unique personalities and celebrate the infinite possibilities, memories, and moods that can be created through scent.
The brand encourages its customers to explore and experiment with their fragrances, layering them to transform how they feel and to accessorise their souls with scent. Kayali's perfumes are designed to be characterful yet harmonious, allowing individuals to express their true characters and discover their own unique fragrances.
The Middle Eastern heritage of Kayali is evident in its use of rich, complex notes such as oud, tobacco, pistachio, and juicy apple. These unexpected ingredients are blended into sophisticated fragrances, with each scent evoking a particular feeling. For example, Vanilla Royale is warm and spicy, while Eden Juicy Apple is fresh and fruity.
Kayali's perfumes are not only about the scents but also the overall experience. The perfumes are beautifully bottled, with elegant designs that look stunning on any vanity or dresser. The brand offers a range of formats, including hair mists, travel sprays, and rollerballs, providing a luxurious and immersive experience for its customers.
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The brand's founders, the Kattan sisters
Kayali is a luxury perfume brand that offers an exquisite collection of signature fragrances. The brand uses only the finest ingredients to create nuanced compositions with depth and character. With origins rooted in the Middle East's rich cultural heritage of scent, Kayali translates artistry into every bottle. The brand features rich, complex notes like oud, tobacco, pistachio, and juicy apple.
The brand was founded by the Kattan sisters: Huda, Mona, and Alya. The sisters are Iraqi-American and were born and raised in the United States and are now based in Dubai. They have built a successful beauty empire from the ground up, with their cosmetics brand, Huda Beauty, being one of the most followed beauty brands on Instagram. Huda Kattan, the middle sister, is the face, founder, and CEO of Huda Beauty. She started the brand in 2013 with her sisters and their first product was a collection of false eyelashes. Huda is also known for her popular Instagram presence, with over 54 million followers as of 2025. She has been described as "a Kim Kardashian of the beauty influencer economy".
Mona Kattan, the youngest sister, is a co-founder and president of Huda Beauty, as well as the founder of the offshoot brand Kayali Fragrances. She received a finance degree from the American University of Sharjah in the Gulf. Oldest sister, Alya, is a blogger and the brand's Social Media Manager. She earned her bachelor's degree in nutrition with a minor in business.
The Kattan sisters have brought their own strengths and expertise to their beauty empire. They have also been involved in philanthropic efforts, supporting various causes and initiatives around the world.
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The brand's best-selling perfumes
Kayali is a luxury fragrance brand that creates perfumes that are "works of art". The brand is inspired by its founder Mona Kattan's Middle Eastern heritage and is known for its use of rare notes and the finest ingredients from around the world.
Eden Juicy Apple | 01
A mouth-watering fusion of crisp and juicy red apples, sweet berries, and fresh floral notes. This perfume is said to be "upbeat and charming" and perfect for layering.
Fleur Majesty Rose Royale | 31
A sweet, fruity-floral rose fragrance with strong notes of peach, pear, rose, and vanilla. This perfume has outstanding performance, lasting 8+ hours.
Yum Boujee Marshmallow | 81
A vegan-friendly and cruelty-free perfume that is part of the brand's Yum collection.
Vanilla Candy Rock Sugar
A sweet fragrance with notes of vanilla and rock sugar.
Eden Sparkling Lychee | 39
A light, fruity fragrance with notes of sparkling lychee. This perfume is perfect for those who want a fresh and uplifting scent.
Kayali also offers a range of other perfumes, including Citrus 08, Déjà Vu White Flower 57, Elixir 11, Invite Only Amber | 23, and the Lovefest Collection.
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The different notes in Kayali perfumes
Kayali perfumes offer a range of fragrances that are rooted in the rich cultural heritage of scents from the Middle East. Each perfume is a blend of precious oils and rare essences, featuring rich and complex notes.
One of the signature notes found in Kayali perfumes is oud, a rare resin from the Aquilaria tree native to Southeast Asia. Oud gives Kayali fragrances their distinctive woody and exotic warmth. Another notable scent is tobacco, adding a sophisticated and unexpected twist to the perfumes.
The fruity and floral notes in Kayali perfumes are also noteworthy, with juicy apples, berries, and vanilla featuring prominently. The Eden collection, for example, includes the Eden Juicy Apple | 01 Eau De Parfum, a fusion of crisp red apples, sweet berries, and fresh floral notes. The Vanilla Royale variation is warm and spicy, while the vanilla notes in the original blend are enhanced during the evening, providing a warmer scent.
Other unique notes found in Kayali perfumes include pistachio, amber, oakmoss, pink pepper, patchouli, orchid, and lychee. The brand also experiments with unconventional notes such as strawberry, marshmallow, and cake-inspired scents, as seen in the Yum collection.
Kayali perfumes are carefully crafted with a passion for perfection, blending sophistication and originality into each formula. The fragrances are designed to captivate the senses and offer a journey of discovery through rare notes and fine ingredients from around the world.
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The brand's commitment to cruelty-free products
Kayali is a luxury fragrance brand that offers an exquisite collection of signature perfumes crafted to delight the senses. The brand is inspired by founder Mona Kattan's Middle Eastern heritage and her belief that scent is the most transformative part of our beauty routine. With a passion for perfection, Kayali's fragrances are beautifully bottled works of art, featuring rare notes and the finest ingredients from around the world.
The brand is committed to creating cruelty-free products that are never tested on animals and do not use any animal-derived ingredients. This commitment to cruelty-free practices ensures that customers can feel good about their purchases and aligns with the brand's focus on allowing people to express their true characters through fragrance. By avoiding animal testing and animal-derived ingredients, Kayali prioritizes the ethical treatment of animals and provides an inclusive and accessible option for consumers who seek cruelty-free alternatives.
Kayali's dedication to cruelty-free practices extends beyond their ingredients and testing methods. The brand also ensures that their packaging and supply chain adhere to ethical standards. Their perfume bottles, for example, are designed with elegance and sophistication, but also with a commitment to sustainability and environmental responsibility. The brand recognizes the importance of reducing their environmental footprint and strives to create packaging that is recyclable or made from sustainable sources.
In addition to their cruelty-free commitment, Kayali also values sustainability and ethical sourcing. They collaborate with experts and perfumers from around the world to source the finest ingredients while also prioritizing sustainable and ethical practices. This ensures that their fragrances are not only of the highest quality but also socially and environmentally responsible.
Kayali's commitment to cruelty-free products is a key aspect of their brand identity and values. By avoiding animal testing and animal-derived ingredients, they demonstrate their respect for animals and the environment. This commitment sets them apart in the fragrance industry and appeals to conscious consumers who share their values. Kayali's dedication to cruelty-free practices is an integral part of their promise to deliver luxurious, ethical, and transformative fragrance experiences to their customers.
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Frequently asked questions
Kayali is a perfume brand inspired by founder Mona Kattan's Middle Eastern heritage. The brand focuses on allowing people to express their true characters through fragrance.
Kayali offers a range of fragrances, including Vanilla 28, Eden Juicy Apple 01, and Musk 12. Other popular perfumes include Citrus 08, Déjà Vu White Flower 57, and Elixir 11.
Kayali perfumes can be purchased from their official website or from retailers such as Sephora and Huda Beauty.
