Heidi Norton
Actress and designer Sarah Jessica Parker has launched several fragrances for women over the years. Parker, known for her role as Carrie Bradshaw in the hit series Sex and the City, has an interest in fashion and style, which led to her creating a clothing line and a perfume line. Parker's first fragrance, Lovely, was launched in 2005 and was followed by Covet in 2007 and a trio of companion scents in 2009. Parker's perfume collection has continued to expand, with new fragrances such as Blue Rhapsody, Divine Lime, and Smitten in Pink being released as recently as 2025.
| Characteristics | Values |
|---|---|
| Name | Lovely |
| Year of Launch | 2005 |
| Top Notes | Lavender, Martini, Bergamot, Mandarin Orange, Palisander Rosewood |
| Middle Notes | Patchouli, Orchid, Narcissus |
| Base Notes | Musk, Woodsy Notes, Cedar, White Amber |
| Perfumers | Clement Gavarry, Laurent Le Guernec |
| Other Perfumes | Covet, Covet Pure Bloom, A Lovely Summer, A Lovely Summer Sunburst, Born Lovely, etc. |
Explore related products
What You'll Learn
Sarah Jessica Parker's first perfume, 'Lovely'
Sarah Jessica Parker, the American actress renowned for her role as Carrie Bradshaw in the hit television series and films "Sex and the City", has always been a perfume enthusiast. She was known for layering multiple fragrances to produce her own unique perfume. In 2005, she launched her first fragrance, Lovely, in collaboration with Coty Inc.
Lovely by Sarah Jessica Parker is a Floral Woody Musk fragrance for women. The perfume has top notes of lavender, martini, bergamot, mandarin orange, and palisander rosewood. The middle notes are patchouli, orchid, and narcissus, while the base notes are musk, woodsy notes, cedar, and white amber. The perfume has a delicate, elegant, and chic aroma with a stylish sensibility. It is a long-lasting fragrance that enhances the skin's natural scent.
The perfume was well-received and won the FiFi Award for Best National Advertising Campaign/TV in 2006. The success of Lovely led to a continuing partnership with Coty Inc., resulting in the release of Covet in 2007 and other subsequent fragrances.
The bottle design of Lovely embodies Sarah Jessica Parker's style: simple yet undeniably classy. The perfume has become a staple fragrance for many women, with its soft, musky, and elegant scent that is both addictive and comforting. It is a great choice for daily wear, with its fresh and intimate aroma.
Scented Prayers: Using Perfume During Namaz
You may want to see also
Explore related products
SJP Parfum Collection
The SJP Parfum Collection is a new chapter in Sarah Jessica Parker's olfactory journey. The collection features three fragrances: Blue Rhapsody, Divine Lime, and Smitten in Pink. Each scent is designed to express Parker's personality and style with elegance, confidence, and timelessness.
Blue Rhapsody is a woody aromatic fragrance with top notes of mandarin, musk, and nutmeg, followed by middle notes of iris and base notes of sandalwood, amber, and oud. Divine Lime is a fresh floral scent with top notes of bergamot, grapefruit, and mandarin, middle notes of neroli and orange blossom, and base notes of musk and amber. Smitten in Pink is a floriental fragrance with top notes of marigold, orange, and amber wood, and base notes of praline, saffron, musk, ambroxane, and oakmoss.
The SJP Parfum Collection is available in France at Nocibe in 75ml Eau de Parfum bottles. The collection marks a new chapter in Parker's fragrance journey, adding to her previous successful launches, including "Lovely," her first fragrance launched in 2005, and other popular scents such as Covet, Covet Pure Bloom, A Lovely Summer, and Born Lovely.
Known for her roles in films like "Sex and the City," Parker has also made a name for herself in the fashion industry. Her passion for style and fashion extended beyond the screen, leading her to modelling opportunities and eventually, the creation of her own fragrance line. Parker, a lifelong perfume lover, is known for layering multiple fragrances to create unique scents, and her signature scent, "Lovely," is a reflection of her elegant and classy style.
Discover the Notes of Can Can Perfume
You may want to see also
Explore related products
'Lovely' perfume reviews
Lovely by Sarah Jessica Parker is a Floral Woody Musk fragrance for women that was launched in 2005. It was created by Clement Gavarry and Laurent Le Guernec in collaboration with Coty Inc. The perfume has top notes of lavender, martini, bergamot, mandarin orange, and palisander rosewood; middle notes of patchouli, orchid, and narcissus; and base notes of musk, woodsy notes, cedar, and white amber.
Reviews for Lovely are generally positive, with many describing it as a well-blended, elegant, and sophisticated scent. One reviewer said that it is "a soft, musky, elegant fragrance on a budget" and that it is "fresh, addictive, and elegant in the most effortless way". Another reviewer said that it is "a gorgeous musky floral that any classy woman would love!" and that it has "great sillage and longevity".
Some reviewers found the scent to be comforting, with one comparing it to "a rainy spring day" and another describing the lavender note as "comforting and soft". Some reviewers also found the scent to be sexy, with one describing it as having a "soft, musky, bare skin sexy vibe" and another saying that it is "subtly sexy".
However, some reviewers were less impressed with the fragrance. One reviewer said that it "smells like chemicals" and another said that it "just smells like a mild disinfectant". Some reviewers also found the scent to be too strong, with one describing it as "overpowering".
Overall, Lovely by Sarah Jessica Parker appears to be a well-received fragrance that is considered elegant, sophisticated, and sexy. While some reviewers found the scent to be too strong or overpowering, many others found it to be comforting and elegant.
The Secret Ingredient in Your Perfume: Skunk Spray
You may want to see also
Explore related products
'Lovely' perfume advertising campaign
The success of Sarah Jessica Parker's first fragrance, Lovely, can be attributed to several factors, including an effective advertising campaign. The perfume was launched in 2005 in collaboration with Coty Inc. and master perfumers Clement Gavarry and Laurent Le Guernec.
The advertising campaign for Lovely was extensive and starred Parker herself, making use of her voice and personal image. The campaign was successful in conveying the scent as a "silky white amber fragrance" that was soft, powdery, discreet, and intimate, with an elegant, modern, and charming vibe. The target audience was women of all generations, from 17 to 107 years old.
The success of the Lovely advertising campaign can be analysed through the lens of traditional perfume marketing strategies. Firstly, celebrity endorsements have long been a powerful tool in the fragrance industry, with brands leveraging the fame and persona of celebrities to capture the attention of their target audience. In the case of Lovely, Parker's own reputation as a fashion icon and her association with the fashion-centric character of Carrie Bradshaw in "Sex and the City" added to the allure of the fragrance.
Secondly, the campaign tapped into the luxury and elegance associated with the scent. The advertising highlighted the perfume's top notes of lavender, mandarin orange, and rosewood, as well as its base notes of musk, cedar, and white amber, creating an image of a sophisticated and luxurious fragrance.
Lastly, the campaign likely aimed to evoke an emotional connection with its target audience. Successful perfume campaigns often tell a story or create a specific vibe that resonates with consumers, making them more inclined to purchase the fragrance. The advertising for Lovely emphasised its soft, elegant, and intimate nature, creating a romantic and charming narrative around the scent.
The combination of these strategies resulted in a compelling and effective advertising campaign for Lovely, contributing to its success and solidifying its place as Parker's signature scent.
Perfumes: The Unseen Cause of Your Fatigue
You may want to see also
Explore related products
Perfumers Sarah Jessica Parker has collaborated with
Sarah Jessica Parker, the American actress known for her role as Carrie Bradshaw in Sex and the City, has been a lifelong perfume lover. Her interest in perfumery led her to create her own fragrances in collaboration with renowned perfumers.
Parker's first fragrance, Lovely, was launched in 2005 in collaboration with Catherine Walsh of the Lancaster Group. Parker was an active participant in the creation of this scent, bringing her own unique blend of fragrances that she wore herself. The perfume was a light floral musk with notes of orange blossom and lavender, resulting in a delicate and feminine fragrance.
For the development of Lovely, Parker also collaborated with Coty and perfumers Clement Gavarry and Laurent Le Guernec from International Flavors and Fragrances. The success of Lovely led to a continuing partnership with Coty, resulting in the release of Covet in 2007 and a trio of companion scents: Twlight, Dawn, and Endless in 2009.
In addition to these collaborations, Parker has also worked with other perfumers on her fragrance line, including Ann Gottlieb, Frank Voelkl, Honorine Blanc, Stephen Nilsen, and Yann Vasnier. Together, they have created a range of perfumes that reflect Parker's unique style and personality.
The Art of Refilling: Perfume Bottles
You may want to see also
Frequently asked questions
Jessica Parker perfume is a line of fragrances by actress and designer Sarah Jessica Parker, known for her role in the TV series and films *Sex and the City*.
The first fragrance in the line, called Lovely, was launched in 2005. Since then, other fragrances have been released, including Covet, Covet Pure Bloom, A Lovely Summer, A Lovely Summer Sunburst, Born Lovely, and Twilight. In 2025, Parker launched the SJP Parfum Collection, which includes Blue Rhapsody, Divine Lime, and Smitten in Pink.
Lovely is a floral, woody, and musky fragrance with top notes of lavender, martini, bergamot, mandarin orange, and palisander rosewood. The middle notes are patchouli, orchid, and narcissus, while the base notes are musk, cedar, and white amber.
